玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)37.28-0.59-15.27-33.7122.81-252.25-21.8756.22-112.74-27.9631.44-152.12-7.229.75-152.45-3.4815.33-123.080.1330.0-13.33-10.6770.42-878.9105.1515.4945.23156.2579.456.25-56.25-535.94-606.2532.39-8.8129.82
23Q3 (19)37.5017.08-15.41-43.67-74.54-111.58-49.96-135.77-341.24-40.78-92.63-307.43-8.00-51.23-296.08-4.11-50.55-258.080.10-28.57-23.08-36.07-232.75-209.791.059.040.8487.10-25.35187.112.90177.42-93.5535.5222.8223.94
23Q2 (18)32.03-21.246.27-25.02-122.0157.79-21.19-102.39-372.37-21.17-83.61-535.6-5.29-56.05-805.33-2.73-55.11-587.50.14-12.555.56-10.84-268.71-152.2483.53-0.7425.95116.676.94114.58-16.67-83.33-101.8528.9213.86-39.59
23Q1 (17)40.67-7.5742.35-11.27-17.7676.85-10.47-1.85-327.35-11.53-3.97-20.1-3.39-18.53-82.26-1.76-12.82-114.630.166.6760.0-2.94-169.72-139.4184.1516.23-1.81109.099.09-93.39-9.09-181.8299.4125.401.8-37.67
22Q4 (16)44.00-0.74-0.61-9.5753.63-38.7-10.28-149.64-1169.14-11.09-156.41-223.32-2.86-170.1-207.53-1.56-160.0-358.820.1515.3815.38-1.09-103.32-117.2572.4011.99-31.1100.00200.0-85.7111.11-94.44101.8524.95-12.942.8
22Q3 (15)44.3347.0893.16-20.6465.1835.6820.71166.2168.6919.66304.53163.54.08444.0149.72.60364.29165.820.1344.440.032.8858.46244.9764.65-2.52-39.04-100.0087.5-193.55200.00-77.783000.028.66-40.13-3.11
22Q2 (14)30.145.5-9.0-59.27-21.75-267.227.78417.55149.524.86150.62139.290.75140.32121.250.56168.29132.180.09-10.0-40.020.75178.15309.3866.32-22.61-33.0-800.00-148.48-855.56900.00158.06047.8717.4791.02
22Q1 (13)28.57-35.46-17.14-48.68-605.51-725.08-2.45-202.4761.05-9.60-179.88-144.9-1.86-100.0-21.57-0.82-141.18-9.330.10-23.08-52.387.4618.04488.5485.70-18.44-0.161650.00135.711733.33-1550.00-158.33-15600.040.7567.9112.68
21Q4 (12)44.2792.93.8-6.9078.5-190.31-0.8197.31-106.77-3.4388.92-141.93-0.9388.67-128.01-0.3491.39-117.530.130.0-43.486.32127.87-60.62105.08-0.9129.62700.00554.841008.33-600.00-8600.0-1728.5724.27-17.9534.46
21Q3 (11)22.95-30.71-43.07-32.09-98.82-1754.91-30.15-91.92-1961.11-30.96-150.28-1507.27-8.21-132.58-1166.23-3.95-127.01-845.280.13-13.33-38.1-22.68-128.86-488.36106.057.1441.53106.900.96206.9-6.900-102.7629.5818.0434.7
21Q2 (10)33.12-3.94-26.43-16.14-173.56-258.24-15.71-149.76-245.87-12.37-215.56-213.8-3.53-130.72-187.59-1.74-132.0-167.180.15-28.57-34.78-9.91-416.15-166.5598.9815.3154.8105.8817.6513.45-0.00-100.0-100.025.0630.790
21Q1 (9)34.48-19.16-18.0-5.90-177.2353.32-6.29-152.5949.48-3.92-147.9268.79-1.53-146.0851.58-0.75-138.6660.320.21-8.731.25-1.92-111.9669.2885.845.8846.1190.0042.5-10.010.00-72.86019.166.150
20Q4 (8)42.655.81-4.957.64541.623421.7411.96638.27332.238.18271.82183.33.32331.17210.31.94266.04208.990.239.5221.0516.05174.831061.0881.078.1942.2363.16163.16036.84-85.26-63.1618.05-17.81-14.86
20Q3 (7)40.31-10.4621.56-1.73-116.9693.241.62-84.96105.32.20-79.76107.460.77-80.89110.050.53-79.54111.450.21-8.731.255.84-60.78122.5274.9317.1916.37-100.00-207.14-217.86250.003650.01550.021.960-15.67
20Q2 (6)45.027.06160.8310.20180.7130.4810.77186.51140.0510.87186.54145.774.03227.53175.892.59237.04178.010.2343.7564.2914.89338.24164.163.948.838.3993.33-6.67-23.646.670125.710.000-100.0
20Q1 (5)42.05-6.2850.93-12.64-5395.6552.55-12.45-141.7553.91-12.56-27.942.54-3.16-4.9826.85-1.89-6.1832.980.16-15.7923.08-6.25-274.2572.6258.753.0712.33100.0004.17-0.00-100.000.00-100.0-100.0
19Q4 (4)44.8735.310.0-0.2399.10.0-5.1583.160.0-9.8266.720.0-3.0160.70.0-1.7861.560.00.1918.750.0-1.6793.560.057.00-11.480.00.00-100.00.0100.00560.00.021.20-18.590.0
19Q3 (3)33.1692.120.0-25.5823.550.0-30.58-13.720.0-29.51-24.250.0-7.66-44.260.0-4.63-39.460.00.1614.290.0-25.93-11.620.064.399.150.084.85-30.580.015.15158.440.026.04-1.590.0
19Q2 (2)17.26-38.050.0-33.46-25.60.0-26.890.440.0-23.75-8.650.0-5.31-22.920.0-3.32-17.730.00.147.690.0-23.23-1.750.058.9912.790.0122.2227.310.0-25.9300.026.46-12.870.0
19Q1 (1)27.860.00.0-26.640.00.0-27.010.00.0-21.860.00.0-4.320.00.0-2.820.00.00.130.00.0-22.830.00.052.300.00.096.000.00.00.000.00.030.370.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.05-2.17-26.2008.72-4.39-23.400-23.400-23.810-12.1100.5425.58-13.080105.1545.23112.000-12.0000.18-46.3129.86-11.89
2022 (9)37.8712.27-30.8709.1290.332.8600.1100.0900.5400.43-31.7514.04072.40-31.1-1100.0001200.0000.33-21.9933.8942.16
2021 (8)33.73-20.77-14.1204.7928.21-12.480-11.580-14.090-6.9200.63-21.25-6.540105.0829.62114.04137.57-14.0400.42207.9723.8412.08
2020 (7)42.5734.762.3003.7420.494.6403.6504.9403.2600.8023.088.97081.0742.2348.00-48.6152.00846.40.14-17.4421.27-17.24
2019 (6)31.59-10.36-20.4103.1073.4-21.630-20.830-20.270-13.0800.65-8.45-17.66057.0026.8493.41-44.545.4900.1713.3725.7022.67
2018 (5)35.24-6.18-6.3401.79-12.33-3.700-1.880-1.960-1.1500.71-4.05-1.39044.94-9.99168.42-54.07-68.4200.15020.9516.26
2017 (4)37.5615.89-4.0002.04-2.89-1.200-0.750-0.820-0.3300.74-5.131.30-74.4149.935.83366.670-250.0000.00018.0216.56
2016 (3)32.4110.5-2.7902.10-19.092.4301.8002.0801.6100.7813.045.08047.18-2.62-114.290214.2900.00015.46-21.92
2015 (2)29.3311.22-8.0802.6021.1-5.020-6.490-6.850-4.1900.69-20.69-1.67048.45-16.75162.9662.96-59.2600.00019.8018.49
2014 (1)26.370-9.0702.14-6.51-9.140-8.420-11.370-7.1600.87-4.4-6.57058.2012.23100.00-21.57-0.0000.00016.7112.37

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