玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)0.7522.95-18.480.4415.7933.330.08-27.270.00.010.0-85.7158.67-5.8263.5610.67-40.8522.671.33-18.67-82.48000
23Q3 (19)0.61-26.51-16.440.385.562.70.1110.022.220.010.00.062.3043.6222.9118.0349.6746.271.6436.0719.67000
23Q2 (18)0.83-18.6356.60.36-14.295.880.10.0-9.090.010.0-50.043.375.34-32.3912.0522.89-41.951.2022.89-68.07000
23Q1 (17)1.0210.8752.240.4227.272.440.125.011.110.01-85.71-50.041.1814.8-32.719.8012.75-27.020.98-87.11-67.16000
22Q4 (16)0.9226.03-3.160.33-10.81-19.510.08-11.1133.330.07600.0250.035.87-29.23-16.898.70-29.4737.687.61455.43261.41000
22Q3 (15)0.7337.74-24.740.378.82-13.950.09-18.1812.50.01-50.0-50.050.68-20.9914.3412.33-40.649.491.37-63.7-33.56000
22Q2 (14)0.53-20.9-52.250.34-17.07-19.050.1122.2210.00.020.00.064.154.8369.5420.7554.51130.383.7726.42109.43000
22Q1 (13)0.67-29.47-57.050.410.0-16.330.0950.0-10.00.020.0-33.3361.1941.7994.8213.43112.69109.552.9941.7955.22000
21Q4 (12)0.95-2.06-41.360.41-4.65-12.770.06-25.0-45.450.020.00.043.16-2.6448.766.32-23.42-6.992.112.1170.53000
21Q3 (11)0.97-12.61-29.20.432.38-2.270.08-20.0-33.330.020.00.044.3317.1638.038.25-8.45-5.842.0614.4341.24000
21Q2 (10)1.11-28.85-21.280.42-14.2913.510.10.00.00.02-33.330.037.8420.4644.199.0140.5427.031.80-6.3127.03000
21Q1 (9)1.56-3.762.50.494.2636.110.1-9.09-16.670.0350.050.031.418.27-16.246.41-5.59-48.721.9255.77-7.69000
20Q4 (8)1.6218.2535.00.476.8223.680.11-8.33-15.380.020.00.029.01-9.67-8.386.79-22.48-37.321.23-15.43-25.93000
20Q3 (7)1.37-2.8426.850.4418.9210.00.1220.020.00.020.00.032.1222.39-13.288.7623.5-5.41.462.92-21.17000
20Q2 (6)1.4146.8842.420.372.78-5.130.1-16.670.00.020.00.026.24-30.02-33.397.09-43.26-29.791.42-31.91-29.79000
20Q1 (5)0.96-20.04.350.36-5.260.00.12-7.699.090.020.0-33.3337.5018.42-4.1712.5015.384.552.0825.0-36.11000
19Q4 (4)1.211.110.00.38-5.00.00.1330.00.00.020.00.031.67-14.50.010.8317.00.01.67-10.00.0000.0
19Q3 (3)1.089.090.00.42.560.00.10.00.00.020.00.037.04-5.980.09.26-8.330.01.85-8.330.0000.0
19Q2 (2)0.997.610.00.398.330.00.1-9.090.00.02-33.330.039.390.670.010.10-15.520.02.02-38.050.0000.0
19Q1 (1)0.920.00.00.360.00.00.110.00.00.030.00.039.130.00.011.960.00.03.260.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)3.2112.631.610.340.392.630.04-66.6749.84-2.0312.15-8.881.25-70.400
2022 (9)2.85-37.911.45-17.140.3811.760.1220.050.8833.4413.3380.04.2193.2600
2021 (8)4.59-14.211.756.710.34-24.440.125.038.1324.387.41-11.932.1845.700
2020 (7)5.3527.681.647.190.452.270.08-11.1130.65-16.058.41-19.91.50-30.3800
2019 (6)4.19-16.71.53-2.550.4412.820.09-10.036.5216.9910.5035.442.158.0400
2018 (5)5.03-6.681.57-12.290.398.330.111.1131.21-6.017.7516.091.9919.0600
2017 (4)5.39-5.61.7916.990.36-5.260.09-10.033.2123.946.680.361.67-4.6600
2016 (3)5.715.941.530.00.382.70.1-9.0926.80-5.66.65-3.051.75-14.194730.0
2015 (2)5.39-27.751.53-16.390.37-42.190.11-35.2928.3915.726.86-19.982.04-10.444730.0
2014 (1)7.460.671.83-1.080.6436.170.17-10.5324.5308.5802.2804730.0

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