玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)27.55-16.31-0.680.63-95.22-90.6-39.02-597.7-496.14-31.96-1083.38-516.15-4.68-867.21-429.58-2.82-700.0-390.720.09-25.0-18.18-34.97-425.61-363.5359.14-3.1-10.68-1.67-100.99-102.46101.26248.35216.4216.6741.7531.36
23Q3 (19)32.9214.629.6613.18326.54192.247.84220.0-46.33.25153.91-72.670.61258.82-69.040.47135.0-62.990.1233.3320.010.7468.34-39.8361.032.5-6.14168.2530.86438.41-68.25-138.89-197.811.76-24.42-24.28
23Q2 (18)28.723.91-5.533.0956.85-4.922.45-94.52-86.421.28-96.7-91.780.17-96.64-93.770.20-93.92-88.10.0912.5-10.06.38-87.05-70.3759.5413.09-14.02128.572798.7612.99-28.57-129.9-134.8615.56-20.168.81
23Q1 (17)27.64-0.36-4.331.97-70.6-50.6344.71353.91186.0538.83405.6189.785.06256.34128.963.29239.18147.370.08-27.27-11.1149.28271.36152.5952.65-20.48-28.414.44-93.48-82.9795.56198.6427.4219.4953.59-2.5
22Q4 (16)27.74-7.595.726.7048.56240.19.85-32.53-39.577.68-35.41-46.441.42-27.92-54.780.97-23.62-46.410.1110.0-8.3313.27-25.66-33.7566.211.83-16.6668.00117.6475.7332.00-54.15-63.7112.69-18.29-24.01
22Q3 (15)30.02-1.25-4.944.5138.77-54.6314.60-19.0756.3211.89-23.6467.71.97-27.8448.121.27-24.453.010.100.0-9.0917.85-17.0933.2165.02-6.11-22.6431.2573.3-70.6469.79-14.851181.7715.538.66.22
22Q2 (14)30.405.23-4.553.25-18.55-62.1218.0415.42648.5515.5716.19746.22.7323.53810.01.6826.32522.220.1011.1111.1121.5310.35201.9669.25-5.83-5.1218.03-30.75-95.0581.979.29131.8814.30-28.460.14
22Q1 (13)28.8910.1-2.173.99102.54283.6515.63-4.11460.9713.40-6.56335.922.21-29.62372.841.33-26.52459.460.09-25.012.519.51-2.61596.5273.54-7.442.3226.04120.49219.7975.00-14.96-38.3919.9919.70.1
21Q4 (12)26.24-16.912.061.97-80.18182.0816.3074.52615.8214.34102.26528.063.14136.09692.451.81118.07961.90.129.0933.3320.0349.48853.8179.45-5.479.8911.81-88.9-84.8188.191466.93296.8516.7014.23-13.38
21Q3 (11)31.58-0.8525.529.9415.852586.499.34287.55353.127.09285.33333.991.33343.33360.780.83207.41536.840.1122.2210.013.4087.941045.384.0515.1515.44106.45-70.781270.97-6.4597.49-105.9114.622.38-17.4
21Q2 (10)31.857.866.668.58725.062.52.41155.664720.01.84132.39183.260.30137.04188.240.27172.97437.50.0912.512.57.13520.032.2872.991.56-5.2364.291775.710-257.14-311.22014.28-28.490
21Q1 (9)29.5314.86-1.011.04143.33-24.64-4.33-37.0310.35-5.68-69.5512.88-0.81-52.835.81-0.37-76.1913.950.08-11.110.01.15-45.24194.8771.87-0.59-10.6-21.74-127.9522.36121.74447.83-4.8919.973.589.91
20Q4 (8)25.712.19-13.05-2.40-748.65-139.8-3.1614.36-191.07-3.35-10.56-282.07-0.53-3.92-255.88-0.21-10.53-158.330.09-10.0-25.02.1079.49-72.7672.30-0.729.9777.78955.56-54.3522.22-79.63130.019.288.9344.53
20Q3 (7)25.16-15.74-16.660.37-92.99-96.21-3.69-7480.0-131.48-3.03-37.1-130.42-0.51-50.0-126.42-0.19-137.5-114.730.1025.0-16.671.17-78.29-92.2472.81-5.4318.87-9.090-110.91109.090554.5517.70038.61
20Q2 (6)29.860.1-4.635.28282.61-56.580.05101.04-99.67-2.2166.1-118.45-0.3460.47-115.11-0.0881.4-105.260.080.0-33.335.391282.05-71.4576.99-4.2329.180.00100.0-100.00.00-100.0-100.00.00-100.0-100.0
20Q1 (5)29.830.88-2.871.38-77.11-81.82-4.83-239.19-138.67-6.52-454.35-165.27-0.86-352.94-148.86-0.43-219.44-136.130.08-33.33-27.270.39-94.94-97.6180.3944.5131.18-28.00-116.43-146.18128.00272.8225.1918.1736.2128.59
19Q4 (4)29.57-2.050.06.03-38.280.03.47-70.390.01.84-81.530.00.34-82.380.00.36-72.090.00.120.00.07.71-48.840.055.63-9.180.0170.37104.440.0-74.07-544.440.013.344.460.0
19Q3 (3)30.19-3.580.09.77-19.650.011.72-23.30.09.96-16.860.01.93-14.220.01.29-15.130.00.120.00.015.07-20.180.061.252.770.083.334.810.016.67-18.670.012.770.790.0
19Q2 (2)31.311.950.012.1660.210.015.2822.340.011.9819.920.02.2527.840.01.5227.730.00.129.090.018.8815.90.059.60-2.740.079.5131.120.020.49-47.940.012.67-10.330.0
19Q1 (1)30.710.00.07.590.00.012.490.00.09.990.00.01.760.00.01.190.00.00.110.00.016.290.00.061.280.00.060.640.00.039.360.00.014.130.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)29.521.035.4315.782.5154.993.41-76.252.11-82.371.31-84.371.21-76.910.38-7.327.22-59.5759.14-10.68158.62387.1-58.6202.610.8815.490.32
2022 (9)29.22-1.284.69-12.831.62-21.8714.36103.1111.97118.438.38118.235.24106.30.412.517.8656.2666.21-16.6632.56-56.9867.44183.862.58-10.4515.44-5.1
2021 (8)29.607.485.38380.362.07-10.487.0705.4803.8402.5400.4014.2911.43403.5279.459.8975.69023.76-82.842.88-22.2516.27-8.95
2020 (7)27.54-9.561.12-87.492.3251.11-2.890-3.710-2.150-0.9200.35-25.532.27-84.3972.3029.97-38.460138.46706.93.71-5.2417.8735.28
2019 (6)30.457.68.95-1.651.5369.5210.8014.298.5022.36.440.314.492.050.47-16.0714.5420.9755.63-14.9582.84-13.8617.16383.113.9218.6613.2121.42
2018 (5)28.307.039.1031.880.90-7.739.4529.276.9529.916.4269.844.4056.580.5624.4412.0217.8465.414.4796.172.13.55-33.73.30010.88-3.97
2017 (4)26.44-0.66.90-27.520.9812.857.31-7.75.35-17.823.78-10.852.81-14.070.452.2710.20-2.1162.6120.0394.20-21.725.3600.00011.3310.86
2016 (3)26.601.069.5222.520.87-21.397.92-15.836.51-9.214.242.173.27-1.210.4410.010.42-15.0152.1619.8120.3345.71-20.3300.00010.22-3.68
2015 (2)26.32-1.167.77-14.051.11-38.169.41-33.47.17-40.994.15-50.833.31-44.370.40-11.1112.26-29.2143.54-6.2882.5828.8617.42-51.830.00010.61-8.38
2014 (1)26.6309.0401.7924.1514.13012.1508.4405.9500.45-19.6417.3231.8146.46-31.8864.08-29.7436.18329.390.00011.587.82

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