- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.72 | 7.46 | -55.56 | 0.06 | 50.0 | -14.29 | 0.14 | -6.67 | -6.67 | 0.34 | -8.11 | 3.03 | 8.33 | 39.58 | 92.86 | 19.44 | -13.15 | 110.0 | 47.22 | -14.49 | 131.82 | 86 | 0.0 | 0.0 |
| 23Q3 (19) | 0.67 | -43.7 | -80.29 | 0.04 | -20.0 | -20.0 | 0.15 | -6.25 | 0.0 | 0.37 | 15.62 | 23.33 | 5.97 | 42.09 | 305.97 | 22.39 | 66.51 | 407.46 | 55.22 | 105.36 | 525.87 | 86 | 0.0 | 6.17 |
| 23Q2 (18) | 1.19 | -60.2 | -64.58 | 0.05 | -16.67 | 66.67 | 0.16 | 6.67 | 0.0 | 0.32 | 10.34 | 10.34 | 4.20 | 109.38 | 370.59 | 13.45 | 168.01 | 182.35 | 26.89 | 177.25 | 211.56 | 86 | 0.0 | 6.17 |
| 23Q1 (17) | 2.99 | 84.57 | -2.61 | 0.06 | -14.29 | 20.0 | 0.15 | 0.0 | 15.38 | 0.29 | -12.12 | 11.54 | 2.01 | -53.56 | 23.21 | 5.02 | -45.82 | 18.47 | 9.70 | -52.39 | 14.52 | 86 | 0.0 | 6.17 |
| 22Q4 (16) | 1.62 | -52.35 | -69.43 | 0.07 | 40.0 | 75.0 | 0.15 | 0.0 | 15.38 | 0.33 | 10.0 | 26.92 | 4.32 | 193.83 | 472.53 | 9.26 | 109.88 | 277.49 | 20.37 | 130.86 | 315.24 | 86 | 6.17 | 6.17 |
| 22Q3 (15) | 3.4 | 1.19 | -45.69 | 0.05 | 66.67 | -50.0 | 0.15 | -6.25 | -11.76 | 0.3 | 3.45 | 11.11 | 1.47 | 64.71 | -7.94 | 4.41 | -7.35 | 62.46 | 8.82 | 2.23 | 104.58 | 81 | 0.0 | 0.0 |
| 22Q2 (14) | 3.36 | 9.45 | 37.7 | 0.03 | -40.0 | -40.0 | 0.16 | 23.08 | 0.0 | 0.29 | 11.54 | 26.09 | 0.89 | -45.18 | -56.43 | 4.76 | 12.45 | -27.38 | 8.63 | 1.91 | -8.44 | 81 | 0.0 | 0.0 |
| 22Q1 (13) | 3.07 | -42.08 | 5.14 | 0.05 | 25.0 | 66.67 | 0.13 | 0.0 | -7.14 | 0.26 | 0.0 | 44.44 | 1.63 | 115.8 | 58.52 | 4.23 | 72.64 | -11.68 | 8.47 | 72.64 | 37.39 | 81 | 0.0 | 0.0 |
| 21Q4 (12) | 5.3 | -15.34 | 62.08 | 0.04 | -60.0 | 100.0 | 0.13 | -23.53 | -38.1 | 0.26 | -3.7 | 44.44 | 0.75 | -52.75 | 23.4 | 2.45 | -9.68 | -61.81 | 4.91 | 13.74 | -10.88 | 81 | 0.0 | 0.0 |
| 21Q3 (11) | 6.26 | 156.56 | 96.24 | 0.1 | 100.0 | 400.0 | 0.17 | 6.25 | -26.09 | 0.27 | 17.39 | 68.75 | 1.60 | -22.04 | 154.79 | 2.72 | -58.59 | -62.34 | 4.31 | -54.24 | -14.01 | 81 | 0.0 | -47.4 |
| 21Q2 (10) | 2.44 | -16.44 | -20.52 | 0.05 | 66.67 | 66.67 | 0.16 | 14.29 | -5.88 | 0.23 | 27.78 | 35.29 | 2.05 | 99.45 | 109.7 | 6.56 | 36.77 | 18.42 | 9.43 | 52.91 | 70.23 | 81 | 0.0 | -47.4 |
| 21Q1 (9) | 2.92 | -10.7 | -14.87 | 0.03 | 50.0 | -25.0 | 0.14 | -33.33 | -26.32 | 0.18 | 0.0 | -10.0 | 1.03 | 67.98 | -11.9 | 4.79 | -25.34 | -13.45 | 6.16 | 11.99 | 5.72 | 81 | 0.0 | -32.5 |
| 20Q4 (8) | 3.27 | 2.51 | -57.09 | 0.02 | 0.0 | -50.0 | 0.21 | -8.7 | 0.0 | 0.18 | 12.5 | 12.5 | 0.61 | -2.45 | 16.51 | 6.42 | -10.93 | 133.03 | 5.50 | 9.75 | 162.16 | 81 | -47.4 | -32.5 |
| 20Q3 (7) | 3.19 | 3.91 | -67.08 | 0.02 | -33.33 | -33.33 | 0.23 | 35.29 | 64.29 | 0.16 | -5.88 | -11.11 | 0.63 | -35.84 | 102.51 | 7.21 | 30.2 | 399.04 | 5.02 | -9.42 | 170.01 | 154 | 0.0 | 28.33 |
| 20Q2 (6) | 3.07 | -10.5 | -38.72 | 0.03 | -25.0 | 50.0 | 0.17 | -10.53 | 6.25 | 0.17 | -15.0 | -5.56 | 0.98 | -16.21 | 144.79 | 5.54 | -0.03 | 73.39 | 5.54 | -5.03 | 54.13 | 154 | 28.33 | 28.33 |
| 20Q1 (5) | 3.43 | -54.99 | -18.33 | 0.04 | 0.0 | 100.0 | 0.19 | -9.52 | 72.73 | 0.2 | 25.0 | 25.0 | 1.17 | 122.16 | 144.9 | 5.54 | 101.0 | 111.5 | 5.83 | 177.7 | 53.06 | 120 | 0.0 | 0.0 |
| 19Q4 (4) | 7.62 | -21.36 | 0.0 | 0.04 | 33.33 | 0.0 | 0.21 | 50.0 | 0.0 | 0.16 | -11.11 | 0.0 | 0.52 | 69.55 | 0.0 | 2.76 | 90.75 | 0.0 | 2.10 | 13.04 | 0.0 | 120 | 0.0 | 0.0 |
| 19Q3 (3) | 9.69 | 93.41 | 0.0 | 0.03 | 50.0 | 0.0 | 0.14 | -12.5 | 0.0 | 0.18 | 0.0 | 0.0 | 0.31 | -22.45 | 0.0 | 1.44 | -54.76 | 0.0 | 1.86 | -48.3 | 0.0 | 120 | 0.0 | 0.0 |
| 19Q2 (2) | 5.01 | 19.29 | 0.0 | 0.02 | 0.0 | 0.0 | 0.16 | 45.45 | 0.0 | 0.18 | 12.5 | 0.0 | 0.40 | -16.17 | 0.0 | 3.19 | 21.94 | 0.0 | 3.59 | -5.69 | 0.0 | 120 | 0.0 | 0.0 |
| 19Q1 (1) | 4.2 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 2.62 | 0.0 | 0.0 | 3.81 | 0.0 | 0.0 | 120 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.56 | -51.48 | 0.21 | 10.53 | 0.59 | 1.72 | 1.32 | 11.86 | 3.78 | 127.81 | 10.61 | 109.67 | 23.74 | 130.57 | 86 | 0.0 |
| 2022 (9) | 11.46 | -32.27 | 0.19 | -13.64 | 0.58 | -4.92 | 1.18 | 25.53 | 1.66 | 27.51 | 5.06 | 40.38 | 10.30 | 85.34 | 86 | 6.17 |
| 2021 (8) | 16.92 | 30.66 | 0.22 | 83.33 | 0.61 | -22.78 | 0.94 | 32.39 | 1.30 | 40.32 | 3.61 | -40.9 | 5.56 | 1.33 | 81 | 0.0 |
| 2020 (7) | 12.95 | -51.17 | 0.12 | 9.09 | 0.79 | 27.42 | 0.71 | 4.41 | 0.93 | 123.4 | 6.10 | 160.94 | 5.48 | 113.82 | 81 | -47.4 |
| 2019 (6) | 26.52 | 64.82 | 0.11 | -21.43 | 0.62 | -6.06 | 0.68 | -26.09 | 0.41 | -52.33 | 2.34 | -43.01 | 2.56 | -55.16 | 154 | 28.33 |
| 2018 (5) | 16.09 | 58.84 | 0.14 | -30.0 | 0.66 | 24.53 | 0.92 | -1.08 | 0.87 | -55.93 | 4.10 | -21.6 | 5.72 | -37.72 | 120 | -61.41 |
| 2017 (4) | 10.13 | -6.03 | 0.2 | -44.44 | 0.53 | -20.9 | 0.93 | 3.33 | 1.97 | -40.88 | 5.23 | -15.82 | 9.18 | 9.96 | 311 | -24.33 |
| 2016 (3) | 10.78 | -41.38 | 0.36 | -26.53 | 0.67 | -15.19 | 0.9 | -6.25 | 3.34 | 25.33 | 6.22 | 44.68 | 8.35 | 59.93 | 411 | 5.12 |
| 2015 (2) | 18.39 | -17.39 | 0.49 | -37.18 | 0.79 | -11.24 | 0.96 | 4.35 | 2.66 | -23.96 | 4.30 | 7.44 | 5.22 | 26.31 | 391 | -19.05 |
| 2014 (1) | 22.26 | 58.89 | 0.78 | 62.5 | 0.89 | 43.55 | 0.92 | 3.37 | 3.50 | 0 | 4.00 | 0 | 4.13 | 0 | 483 | 9.52 |
