- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.84 | 8.88 | -46.97 | 0.08 | 0.0 | -38.46 | 0.17 | 6.25 | -29.17 | 0.49 | -2.0 | -14.04 | 4.35 | -8.15 | 16.05 | 9.24 | -2.41 | 33.58 | 26.63 | -9.99 | 62.12 | 117 | 1.74 | 1.74 |
| 23Q3 (19) | 1.69 | 8.33 | -57.75 | 0.08 | 0.0 | -27.27 | 0.16 | 0.0 | -27.27 | 0.5 | 4.17 | -25.37 | 4.73 | -7.69 | 72.14 | 9.47 | -7.69 | 72.14 | 29.59 | -3.85 | 76.63 | 115 | 0.0 | -4.17 |
| 23Q2 (18) | 1.56 | -25.0 | -42.65 | 0.08 | -11.11 | -20.0 | 0.16 | -5.88 | -15.79 | 0.48 | -4.0 | -12.73 | 5.13 | 18.52 | 39.49 | 10.26 | 25.49 | 46.83 | 30.77 | 28.0 | 52.17 | 115 | 0.0 | -4.17 |
| 23Q1 (17) | 2.08 | -40.06 | -26.76 | 0.09 | -30.77 | 0.0 | 0.17 | -29.17 | -5.56 | 0.5 | -12.28 | -1.96 | 4.33 | 15.5 | 36.54 | 8.17 | 18.17 | 28.95 | 24.04 | 46.34 | 33.86 | 115 | 0.0 | -4.17 |
| 22Q4 (16) | 3.47 | -13.25 | 4.83 | 0.13 | 18.18 | 30.0 | 0.24 | 9.09 | 9.09 | 0.57 | -14.93 | 5.56 | 3.75 | 36.23 | 24.01 | 6.92 | 25.75 | 4.06 | 16.43 | -1.93 | 0.69 | 115 | -4.17 | -4.17 |
| 22Q3 (15) | 4.0 | 47.06 | 26.98 | 0.11 | 10.0 | 37.5 | 0.22 | 15.79 | 22.22 | 0.67 | 21.82 | 42.55 | 2.75 | -25.2 | 8.28 | 5.50 | -21.26 | -3.75 | 16.75 | -17.16 | 12.26 | 120 | 0.0 | -7.69 |
| 22Q2 (14) | 2.72 | -4.23 | -0.73 | 0.1 | 11.11 | 11.11 | 0.19 | 5.56 | 5.56 | 0.55 | 7.84 | 12.24 | 3.68 | 16.01 | 11.93 | 6.99 | 10.21 | 6.33 | 20.22 | 12.6 | 13.07 | 120 | 0.0 | -7.69 |
| 22Q1 (13) | 2.84 | -14.2 | 52.69 | 0.09 | -10.0 | 28.57 | 0.18 | -18.18 | -5.26 | 0.51 | -5.56 | -3.77 | 3.17 | 4.89 | -15.79 | 6.34 | -4.64 | -37.95 | 17.96 | 10.07 | -36.98 | 120 | 0.0 | -7.69 |
| 21Q4 (12) | 3.31 | 5.08 | 59.9 | 0.1 | 25.0 | 25.0 | 0.22 | 22.22 | 46.67 | 0.54 | 14.89 | 8.0 | 3.02 | 18.96 | -21.83 | 6.65 | 16.31 | -8.28 | 16.31 | 9.34 | -32.46 | 120 | -7.69 | -7.69 |
| 21Q3 (11) | 3.15 | 14.96 | 29.1 | 0.08 | -11.11 | 14.29 | 0.18 | 0.0 | 28.57 | 0.47 | -4.08 | 6.82 | 2.54 | -22.68 | -11.47 | 5.71 | -13.02 | -0.41 | 14.92 | -16.57 | -17.26 | 130 | 0.0 | -1.52 |
| 21Q2 (10) | 2.74 | 47.31 | 53.07 | 0.09 | 28.57 | 28.57 | 0.18 | -5.26 | 20.0 | 0.49 | -7.55 | 0.0 | 3.28 | -12.72 | -16.01 | 6.57 | -35.69 | -21.61 | 17.88 | -37.24 | -34.67 | 130 | 0.0 | -1.52 |
| 21Q1 (9) | 1.86 | -10.14 | -8.37 | 0.07 | -12.5 | 0.0 | 0.19 | 26.67 | 35.71 | 0.53 | 6.0 | 10.42 | 3.76 | -2.62 | 9.14 | 10.22 | 40.97 | 48.12 | 28.49 | 17.97 | 20.51 | 130 | 0.0 | -1.52 |
| 20Q4 (8) | 2.07 | -15.16 | -27.37 | 0.08 | 14.29 | -11.11 | 0.15 | 7.14 | -6.25 | 0.5 | 13.64 | -5.66 | 3.86 | 34.71 | 22.38 | 7.25 | 26.29 | 29.08 | 24.15 | 33.95 | 29.89 | 130 | -1.52 | -1.52 |
| 20Q3 (7) | 2.44 | 36.31 | -5.79 | 0.07 | 0.0 | 75.0 | 0.14 | -6.67 | 7.69 | 0.44 | -10.2 | -13.73 | 2.87 | -26.64 | 85.76 | 5.74 | -31.53 | 14.31 | 18.03 | -34.13 | -8.42 | 132 | 0.0 | -25.42 |
| 20Q2 (6) | 1.79 | -11.82 | -30.89 | 0.07 | 0.0 | -12.5 | 0.15 | 7.14 | 7.14 | 0.49 | 2.08 | -7.55 | 3.91 | 13.41 | 26.61 | 8.38 | 21.51 | 55.03 | 27.37 | 15.77 | 33.77 | 132 | 0.0 | -25.42 |
| 20Q1 (5) | 2.03 | -28.77 | 13.41 | 0.07 | -22.22 | 0.0 | 0.14 | -12.5 | 0.0 | 0.48 | -9.43 | -5.88 | 3.45 | 9.2 | -11.82 | 6.90 | 22.84 | -11.82 | 23.65 | 27.15 | -17.01 | 132 | 0.0 | -25.42 |
| 19Q4 (4) | 2.85 | 10.04 | 0.0 | 0.09 | 125.0 | 0.0 | 0.16 | 23.08 | 0.0 | 0.53 | 3.92 | 0.0 | 3.16 | 104.47 | 0.0 | 5.61 | 11.85 | 0.0 | 18.60 | -5.56 | 0.0 | 132 | -25.42 | 0.0 |
| 19Q3 (3) | 2.59 | 0.0 | 0.0 | 0.04 | -50.0 | 0.0 | 0.13 | -7.14 | 0.0 | 0.51 | -3.77 | 0.0 | 1.54 | -50.0 | 0.0 | 5.02 | -7.14 | 0.0 | 19.69 | -3.77 | 0.0 | 177 | 0.0 | 0.0 |
| 19Q2 (2) | 2.59 | 44.69 | 0.0 | 0.08 | 14.29 | 0.0 | 0.14 | 0.0 | 0.0 | 0.53 | 3.92 | 0.0 | 3.09 | -21.01 | 0.0 | 5.41 | -30.89 | 0.0 | 20.46 | -28.18 | 0.0 | 177 | 0.0 | 0.0 |
| 19Q1 (1) | 1.79 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 3.91 | 0.0 | 0.0 | 7.82 | 0.0 | 0.0 | 28.49 | 0.0 | 0.0 | 177 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.18 | -44.9 | 0.33 | -23.26 | 0.66 | -20.48 | 1.98 | -13.54 | 4.60 | 39.27 | 9.19 | 44.31 | 27.58 | 56.91 | 117 | 1.74 |
| 2022 (9) | 13.03 | 17.71 | 0.43 | 22.86 | 0.83 | 7.79 | 2.29 | 13.37 | 3.30 | 4.38 | 6.37 | -8.42 | 17.57 | -3.69 | 115 | -4.17 |
| 2021 (8) | 11.07 | 33.05 | 0.35 | 20.69 | 0.77 | 30.51 | 2.02 | 5.21 | 3.16 | -9.29 | 6.96 | -1.91 | 18.25 | -20.93 | 120 | -7.69 |
| 2020 (7) | 8.32 | -15.36 | 0.29 | 3.57 | 0.59 | 3.51 | 1.92 | -7.69 | 3.49 | 22.37 | 7.09 | 22.29 | 23.08 | 9.06 | 130 | -1.52 |
| 2019 (6) | 9.83 | 11.96 | 0.28 | -12.5 | 0.57 | -17.39 | 2.08 | -4.15 | 2.85 | -21.85 | 5.80 | -26.22 | 21.16 | -14.39 | 132 | -25.42 |
| 2018 (5) | 8.78 | 1.39 | 0.32 | 3.23 | 0.69 | 1.47 | 2.17 | 5.85 | 3.64 | 1.81 | 7.86 | 0.08 | 24.72 | 4.41 | 177 | 0.0 |
| 2017 (4) | 8.66 | 2.12 | 0.31 | -40.38 | 0.68 | 4.62 | 2.05 | -5.53 | 3.58 | -41.62 | 7.85 | 2.44 | 23.67 | -7.49 | 177 | 0.0 |
| 2016 (3) | 8.48 | 15.37 | 0.52 | -20.0 | 0.65 | 3.17 | 2.17 | 3.83 | 6.13 | -30.66 | 7.67 | -10.57 | 25.59 | -10.01 | 177 | 0.0 |
| 2015 (2) | 7.35 | 10.36 | 0.65 | 12.07 | 0.63 | 0.0 | 2.09 | -1.88 | 8.84 | 1.55 | 8.57 | -9.39 | 28.44 | -11.09 | 177 | 0.57 |
| 2014 (1) | 6.66 | 4.06 | 0.58 | 23.4 | 0.63 | -1.56 | 2.13 | -0.93 | 8.71 | 0 | 9.46 | 0 | 31.98 | 0 | 176 | 2.92 |
