玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)36.11-5.87-5.2721.6412.4747.8123.51-2.730.618.85-6.45-20.432.72-9.63-26.092.33-6.8-23.610.120.0-7.6927.34-2.771.3317.9217.05-9.7793.3315.7347.376.67-65.56-81.8210.29-33.66-48.11
23Q3 (19)38.36-4.43-6.5119.24-7.9-17.3924.17-17.03-25.7920.15-16.6-22.413.01-20.58-35.132.50-15.82-32.980.120.0-14.2928.12-14.99-22.2615.31-41.36-27.6880.6513.512.4119.35-33.14-31.5115.51-7.845.37
23Q2 (18)40.142.24-5.7720.89-1.6-19.4729.13-0.17-10.3724.16-0.98-0.863.79-3.81-13.672.97-6.31-16.340.12-7.69-20.033.08-1.52-7.2326.11-10.27-7.3871.05-3.57-9.7428.9510.051.1716.836.3219.87
23Q1 (17)39.262.99-4.3621.2345.01-17.3329.1824.863.7724.403.010.363.947.079.753.173.935.670.130.0-7.1433.5924.56.529.1046.5345.9473.6816.34-17.3826.32-28.23224.5615.83-20.1726.54
22Q4 (16)38.12-7.09-6.5514.64-37.14-40.8723.37-28.25-17.6823.69-8.780.723.68-20.69-3.663.05-18.23-4.690.13-7.14-7.1426.98-25.41-15.0219.86-6.190.063.33-11.72-26.4536.6729.74164.019.8334.7152.42
22Q3 (15)41.03-3.69-4.1423.29-10.22-1.7332.570.2219.7425.976.5719.354.645.6922.433.735.0719.940.14-6.670.036.171.4319.6521.17-24.98.5671.74-8.87-19.028.2647.5897.8314.724.84-7.13
22Q2 (14)42.603.781.7225.941.011.1732.5015.5819.7124.3710.2219.74.3922.2836.763.5518.3334.980.157.1415.3835.6613.0613.9328.1941.3713.6278.72-11.73-18.6519.15136.17196.8114.0412.2313.23
22Q1 (13)41.050.64-1.0425.683.724.6528.12-0.9512.2122.11-5.9912.43.59-6.0225.963.00-6.2525.520.140.016.6731.54-0.666.8419.940.4-0.589.193.57-10.818.11-41.62110.8112.51-3.84-6.36
21Q4 (12)40.79-4.7-3.1824.764.47-0.2428.394.3817.7523.528.0917.483.820.79-5.453.202.894.230.140.0-6.6731.755.0313.1119.861.853.6586.11-2.78-16.9613.89-2.78475.013.01-17.929.05
21Q3 (11)42.802.25.523.70-7.5714.3327.200.1832.8821.766.8841.943.7918.07-2.323.1118.2529.050.147.69-6.6730.23-3.4218.619.50-21.4-65.5788.57-8.48-11.4314.29121.43015.8527.825.18
21Q2 (10)41.880.96-5.3825.644.48-4.3627.158.3418.7120.363.518.133.2112.63-36.442.6310.04-15.160.138.33-18.7531.306.0312.6724.8123.8-65.9596.77-3.23-16.576.4567.74140.3212.40-7.191.31
21Q1 (9)41.48-1.54-3.5324.54-1.13-7.6125.063.946.0519.67-1.758.792.85-29.46-34.932.39-22.15-14.030.12-20.0-20.029.525.177.1520.044.59-66.03100.00-3.57-11.543.85203.85129.4913.3611.994.87
20Q4 (8)42.133.855.3824.8219.739.8224.1117.7818.5920.0230.5936.844.044.120.753.0727.3922.310.150.0-11.7628.0710.1214.4319.16-66.17-69.5103.703.7-4.94-3.70059.2611.93-20.840
20Q3 (7)40.57-8.34-4.220.73-22.68-16.5120.47-10.49-15.6215.33-18.59-25.113.88-23.17-30.472.41-22.26-28.270.15-6.25-6.2525.49-8.24-12.156.63-22.29-12.74100.00-13.79-4.00.00100.0100.015.0723.120
20Q2 (6)44.262.9312.1926.810.9410.8322.87-3.22-12.7418.834.158.095.0515.3-3.993.1011.512.650.166.67-5.8827.780.83-7.472.8723.53-2.59116.002.6225.67-16.00-22.67-308.012.24-3.928.03
20Q1 (5)43.007.555.4426.5617.5222.5723.6316.23-3.2718.0823.58-8.694.389.23-14.792.7810.76-4.790.15-11.767.1427.5512.31-7.7758.99-6.08-28.82113.043.6226.34-13.04-43.48-223.9112.740-6.6
19Q4 (4)39.98-5.60.022.60-8.980.020.33-16.20.014.63-28.530.04.01-28.140.02.51-25.30.00.176.250.024.53-15.410.062.81-3.220.0109.094.730.0-9.09-118.180.00.0000.0
19Q3 (3)42.357.350.024.832.650.024.26-7.440.020.4717.510.05.586.080.03.3611.260.00.16-5.880.029.00-3.330.064.90-13.250.0104.1712.850.0-4.17-154.170.00.00-100.00.0
19Q2 (2)39.45-3.260.024.1911.630.026.217.290.017.42-12.020.05.262.330.03.023.420.00.1721.430.030.000.440.074.81-9.730.092.313.170.07.69-26.920.011.33-16.940.0
19Q1 (1)40.780.00.021.670.00.024.430.00.019.800.00.05.140.00.02.920.00.00.140.00.029.870.00.082.870.00.089.470.00.010.530.00.013.640.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)38.48-5.6220.75-7.983.8716.2726.52-9.5821.92-8.9713.16-18.7711.08-18.110.51-8.9330.37-7.1817.92-9.7778.101.7921.90-5.90.00014.63-3.75
2022 (9)40.77-2.3722.55-8.483.33-7.0329.338.5124.0812.4216.2020.0913.5319.420.565.6632.726.4419.860.076.73-16.0623.27170.780.00015.2010.87
2021 (8)41.76-1.7424.64-0.43.58-5.6127.0318.5521.4218.1513.49-1.8911.339.050.53-5.3630.7413.8119.863.6591.41-15.628.5900.00013.715.87
2020 (7)42.504.6324.745.683.7921.0122.80-3.8418.131.1213.75-31.6910.39-14.70.56-15.1527.01-4.2219.16-69.5108.339.54-8.3300.00012.957.74
2019 (6)40.629.1323.4113.593.13259.2723.71-0.2917.93-6.8620.13-17.4312.18-18.260.66-14.2928.2010.2462.81-19.8698.9014.221.10-91.810.00012.02-0.08
2018 (5)37.228.3220.619.630.8730.3823.7818.1319.2521.4524.3819.3914.909.240.77-10.4725.5817.6678.3862.9286.59-7.2313.41101.220.58012.032.73
2017 (4)34.36-1.1218.8016.190.67-22.4120.1318.2715.8510.320.42013.6400.86021.7420.1148.11-6.6693.33-4.216.6730.00.00011.71-18.74
2016 (3)34.75016.1800.86017.02014.3700.0000.0000.00018.10051.54097.4405.1300.00014.410

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