- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 12.27 | -52.75 | -44.15 | 0.26 | 8.33 | 44.44 | 0.74 | -23.71 | -47.89 | 0 | 0 | 0 | 2.12 | 129.29 | 158.63 | 6.03 | 61.47 | -6.69 | 0.00 | 0 | 0 | 226 | 0.0 | 0.0 |
| 23Q3 (19) | 25.97 | 28.56 | 21.3 | 0.24 | 71.43 | 41.18 | 0.97 | 12.79 | 14.12 | 0 | 0 | 0 | 0.92 | 33.34 | 16.39 | 3.74 | -12.27 | -5.92 | 0.00 | 0 | 0 | 226 | 0.0 | 20.86 |
| 23Q2 (18) | 20.2 | 115.12 | 64.76 | 0.14 | 7.69 | -12.5 | 0.86 | -18.87 | 36.51 | 0 | 0 | 0 | 0.69 | -49.94 | -46.89 | 4.26 | -62.29 | -17.15 | 0.00 | 0 | 0 | 226 | 0.0 | 20.86 |
| 23Q1 (17) | 9.39 | -57.26 | 27.41 | 0.13 | -27.78 | -27.78 | 1.06 | -25.35 | 76.67 | 0 | 0 | 0 | 1.38 | 68.98 | -43.31 | 11.29 | 74.66 | 38.66 | 0.00 | 0 | 0 | 226 | 0.0 | 20.86 |
| 22Q4 (16) | 21.97 | 2.62 | 21.78 | 0.18 | 5.88 | 12.5 | 1.42 | 67.06 | 305.71 | 0 | 0 | 0 | 0.82 | 3.18 | -7.62 | 6.46 | 62.8 | 233.14 | 0.00 | 0 | 0 | 226 | 20.86 | 20.86 |
| 22Q3 (15) | 21.41 | 74.63 | 1397.2 | 0.17 | 6.25 | -15.0 | 0.85 | 34.92 | 23.19 | 0 | 0 | 0 | 0.79 | -39.16 | -94.32 | 3.97 | -22.74 | -91.77 | 0.00 | 0 | 0 | 187 | 0.0 | 0 |
| 22Q2 (14) | 12.26 | 66.35 | 489.42 | 0.16 | -11.11 | -46.67 | 0.63 | 5.0 | 18.87 | 0 | 0 | 0 | 1.31 | -46.57 | -90.95 | 5.14 | -36.88 | -79.83 | 0.00 | 0 | 0 | 187 | 0.0 | 0 |
| 22Q1 (13) | 7.37 | -59.15 | 0 | 0.18 | 12.5 | 0 | 0.6 | 71.43 | 0 | 0 | 0 | 0 | 2.44 | 175.37 | 0 | 8.14 | 319.62 | -90.1 | 0.00 | 0 | 0 | 187 | 0.0 | 0 |
| 21Q4 (12) | 18.04 | 1161.54 | 1904.44 | 0.16 | -20.0 | 0 | 0.35 | -49.28 | -52.7 | 0 | 0 | 0 | 0.89 | -93.66 | 0 | 1.94 | -95.98 | -97.64 | 0.00 | 0 | 0 | 187 | 0 | 0 |
| 21Q3 (11) | 1.43 | -31.25 | 0 | 0.2 | -33.33 | 0 | 0.69 | 30.19 | 0 | 0 | 0 | 0 | 13.99 | -3.03 | 0 | 48.25 | 89.37 | 126.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 2.08 | 0 | 70.49 | 0.3 | 0 | 0 | 0.53 | 0 | 103.85 | 0 | 0 | 0 | 14.42 | 0 | 0 | 25.48 | -69.01 | 19.56 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 0 | -100.0 | 0 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 82.22 | 0.0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 0.9 | 0 | 0 | 0 | 0 | 0 | 0.74 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 82.22 | 285.81 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 0 | -100.0 | 0 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 21.31 | 0.0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 1.22 | 0 | 0 | 0 | 0 | 0 | 0.26 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 21.31 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 67.84 | 7.67 | 0.77 | 10.0 | 3.63 | 3.12 | 0 | 0 | 1.14 | 2.17 | 5.35 | -4.22 | 0.00 | 0 | 226 | 0.0 |
| 2022 (9) | 63.01 | 192.39 | 0.7 | 6.06 | 3.52 | 124.2 | 0 | 0 | 1.11 | -63.73 | 5.59 | -23.32 | 0.00 | 0 | 226 | 20.86 |
| 2021 (8) | 21.55 | 921.33 | 0.66 | 0 | 1.57 | 57.0 | 0 | 0 | 3.06 | 0 | 7.29 | -84.63 | 0.00 | 0 | 187 | 0 |
| 2020 (7) | 2.11 | 19.89 | 0 | 0 | 1.0 | 35.14 | 0 | 0 | 0.00 | 0 | 47.39 | 12.72 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 1.76 | 5.39 | 0 | 0 | 0.74 | 1.37 | 0 | 0 | 0.00 | 0 | 42.05 | -3.81 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 1.67 | 0 | 0 | 0 | 0.73 | 0 | 0 | 0 | 0.00 | 0 | 43.71 | 0 | 0.00 | 0 | 0 | 0 |
