- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.74 | -3.85 | -3.69 | 0.28 | 3.7 | 16.67 | 0.39 | 8.33 | -4.88 | 0.23 | -11.54 | 15.0 | 4.88 | 7.86 | 21.14 | 6.79 | 12.67 | -1.23 | 4.01 | -7.99 | 19.41 | 0 | 0 | 0 |
| 23Q3 (19) | 5.97 | 20.12 | -19.43 | 0.27 | 8.0 | -6.9 | 0.36 | 2.86 | -14.29 | 0.26 | 36.84 | 23.81 | 4.52 | -10.09 | 15.56 | 6.03 | -14.37 | 6.39 | 4.36 | 13.92 | 53.67 | 0 | 0 | 0 |
| 23Q2 (18) | 4.97 | -6.23 | -22.34 | 0.25 | 4.17 | 4.17 | 0.35 | -2.78 | -5.41 | 0.19 | 5.56 | 0.0 | 5.03 | 11.08 | 34.14 | 7.04 | 3.68 | 21.81 | 3.82 | 12.56 | 28.77 | 0 | 0 | 0 |
| 23Q1 (17) | 5.3 | -11.07 | -28.95 | 0.24 | 0.0 | -7.69 | 0.36 | -12.2 | -10.0 | 0.18 | -10.0 | 5.88 | 4.53 | 12.45 | 29.93 | 6.79 | -1.26 | 26.68 | 3.40 | 1.21 | 49.03 | 0 | 0 | 0 |
| 22Q4 (16) | 5.96 | -19.57 | -20.53 | 0.24 | -17.24 | -27.27 | 0.41 | -2.38 | -6.82 | 0.2 | -4.76 | -20.0 | 4.03 | 2.89 | -8.48 | 6.88 | 21.37 | 17.26 | 3.36 | 18.41 | 0.67 | 0 | 0 | 0 |
| 22Q3 (15) | 7.41 | 15.78 | 9.78 | 0.29 | 20.83 | -6.45 | 0.42 | 13.51 | -2.33 | 0.21 | 10.53 | -12.5 | 3.91 | 4.36 | -14.78 | 5.67 | -1.96 | -11.03 | 2.83 | -4.54 | -20.29 | 0 | 0 | 0 |
| 22Q2 (14) | 6.4 | -14.21 | -52.98 | 0.24 | -7.69 | -41.46 | 0.37 | -7.5 | -51.32 | 0.19 | 11.76 | -47.22 | 3.75 | 7.6 | 24.48 | 5.78 | 7.82 | 3.53 | 2.97 | 30.28 | 12.24 | 0 | 0 | 0 |
| 22Q1 (13) | 7.46 | -0.53 | 0 | 0.26 | -21.21 | 0 | 0.4 | -9.09 | 0 | 0.17 | -32.0 | 0 | 3.49 | -20.79 | -0.16 | 5.36 | -8.6 | -0.37 | 2.28 | -31.64 | -17.54 | 0 | 0 | 0 |
| 21Q4 (12) | 7.5 | 11.11 | -45.45 | 0.33 | 6.45 | -31.25 | 0.44 | 2.33 | -40.54 | 0.25 | 4.17 | -34.21 | 4.40 | -4.19 | 26.04 | 5.87 | -7.91 | 9.01 | 3.33 | -6.25 | 20.61 | 0 | 0 | 0 |
| 21Q3 (11) | 6.75 | -50.4 | 0 | 0.31 | -24.39 | 0 | 0.43 | -43.42 | 0 | 0.24 | -33.33 | 0 | 4.59 | 52.45 | 27.21 | 6.37 | 14.08 | 15.71 | 3.56 | 34.42 | 31.32 | 0 | 0 | 0 |
| 21Q2 (10) | 13.61 | 0 | 22.83 | 0.41 | 0 | 2.5 | 0.76 | 0 | 24.59 | 0.36 | 0 | 20.0 | 3.01 | -13.7 | -16.55 | 5.58 | 3.76 | 1.43 | 2.65 | -4.29 | -2.31 | 0 | 0 | 0 |
| 21Q1 (9) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 3.49 | 0.0 | 0 | 5.38 | 0.0 | 0 | 2.76 | 0.0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 13.75 | 0 | 0 | 0.48 | 0 | 0 | 0.74 | 0 | 0 | 0.38 | 0 | 0 | 3.49 | -3.3 | 0 | 5.38 | -2.25 | 0 | 2.76 | 2.07 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 3.61 | 0.0 | 0 | 5.51 | 0.0 | 0 | 2.71 | 0.0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 11.08 | 0 | 0 | 0.4 | 0 | 0 | 0.61 | 0 | 0 | 0.3 | 0 | 0 | 3.61 | 0 | 0 | 5.51 | 0 | 0 | 2.71 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.98 | -19.31 | 1.05 | 1.94 | 1.46 | -9.32 | 0.86 | 11.69 | 4.78 | 26.34 | 6.64 | 12.38 | 3.91 | 38.42 | 0 | 0 |
| 2022 (9) | 27.24 | -2.19 | 1.03 | -0.96 | 1.61 | -1.23 | 0.77 | -9.41 | 3.78 | 1.26 | 5.91 | 0.98 | 2.83 | -7.38 | 0 | 0 |
| 2021 (8) | 27.85 | 12.16 | 1.04 | 19.54 | 1.63 | 20.74 | 0.85 | 25.0 | 3.73 | 6.58 | 5.85 | 7.65 | 3.05 | 11.45 | 0 | 0 |
| 2020 (7) | 24.83 | 6.66 | 0.87 | -5.43 | 1.35 | -17.18 | 0.68 | -10.53 | 3.50 | -11.34 | 5.44 | -22.35 | 2.74 | -16.11 | 0 | 0 |
| 2019 (6) | 23.28 | 11.71 | 0.92 | 64.29 | 1.63 | 0.0 | 0.76 | -3.8 | 3.95 | 47.07 | 7.00 | -10.48 | 3.26 | -13.88 | 0 | 0 |
| 2018 (5) | 20.84 | 0 | 0.56 | 0 | 1.63 | 0 | 0.79 | 0 | 2.69 | 0 | 7.82 | 0 | 3.79 | 0 | 0 | 0 |
