- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 9.27 | -9.12 | 0.0 | 0.22 | 22.22 | 15.79 | 0.8 | 5.26 | 8.11 | 0.35 | -20.45 | -30.0 | 2.37 | 34.48 | 15.79 | 8.63 | 15.82 | 8.11 | 3.78 | -12.47 | -30.0 | 1352 | 0.0 | 0.0 |
| 23Q3 (19) | 10.2 | -1.83 | -15.91 | 0.18 | -14.29 | -28.0 | 0.76 | 5.56 | 4.11 | 0.44 | -8.33 | -21.43 | 1.76 | -12.69 | -14.38 | 7.45 | 7.52 | 23.81 | 4.31 | -6.63 | -6.56 | 1352 | 0.0 | 0.0 |
| 23Q2 (18) | 10.39 | 18.74 | -25.89 | 0.21 | 23.53 | 5.0 | 0.72 | -2.7 | -2.7 | 0.48 | 2.13 | -14.29 | 2.02 | 4.03 | 41.68 | 6.93 | -18.06 | 31.29 | 4.62 | -13.99 | 15.66 | 1352 | 0.0 | 0.0 |
| 23Q1 (17) | 8.75 | -5.61 | -42.05 | 0.17 | -10.53 | -22.73 | 0.74 | 0.0 | 8.82 | 0.47 | -6.0 | -16.07 | 1.94 | -5.21 | 33.35 | 8.46 | 5.94 | 87.8 | 5.37 | -0.41 | 44.84 | 1352 | 0.0 | 0.0 |
| 22Q4 (16) | 9.27 | -23.58 | -43.23 | 0.19 | -24.0 | -24.0 | 0.74 | 1.37 | -39.84 | 0.5 | -10.71 | -10.71 | 2.05 | -0.55 | 33.88 | 7.98 | 32.64 | 5.98 | 5.39 | 16.83 | 57.29 | 1352 | 0.0 | 0.0 |
| 22Q3 (15) | 12.13 | -13.48 | -6.11 | 0.25 | 25.0 | -26.47 | 0.73 | -1.35 | 25.86 | 0.56 | 0.0 | -8.2 | 2.06 | 44.48 | -21.68 | 6.02 | 14.02 | 34.06 | 4.62 | 15.58 | -2.22 | 1352 | 0.0 | 0.0 |
| 22Q2 (14) | 14.02 | -7.15 | -12.16 | 0.2 | -9.09 | -37.5 | 0.74 | 8.82 | -19.57 | 0.56 | 0.0 | 1.82 | 1.43 | -2.09 | -28.85 | 5.28 | 17.21 | -8.44 | 3.99 | 7.7 | 15.91 | 1352 | 0.0 | 0.0 |
| 22Q1 (13) | 15.1 | -7.53 | 30.4 | 0.22 | -12.0 | -15.38 | 0.68 | -44.72 | -11.69 | 0.56 | 0.0 | 14.29 | 1.46 | -4.83 | -35.11 | 4.50 | -40.21 | -32.27 | 3.71 | 8.15 | -12.36 | 1352 | 0.0 | 0.0 |
| 21Q4 (12) | 16.33 | 26.39 | 3.03 | 0.25 | -26.47 | -34.21 | 1.23 | 112.07 | 141.18 | 0.56 | -8.2 | -18.84 | 1.53 | -41.82 | -36.14 | 7.53 | 67.79 | 134.09 | 3.43 | -27.37 | -21.23 | 1352 | 0.0 | 0.0 |
| 21Q3 (11) | 12.92 | -19.05 | -37.76 | 0.34 | 6.25 | 41.67 | 0.58 | -36.96 | -36.26 | 0.61 | 10.91 | 38.64 | 2.63 | 31.25 | 127.63 | 4.49 | -22.12 | 2.41 | 4.72 | 37.01 | 122.76 | 1352 | 0.0 | 0.0 |
| 21Q2 (10) | 15.96 | 37.82 | 19.37 | 0.32 | 23.08 | 0.0 | 0.92 | 19.48 | -29.23 | 0.55 | 12.24 | -38.89 | 2.01 | -10.7 | -16.23 | 5.76 | -13.31 | -40.72 | 3.45 | -18.56 | -48.81 | 1352 | 0.0 | 0.0 |
| 21Q1 (9) | 11.58 | -26.94 | 306.32 | 0.26 | -31.58 | 73.33 | 0.77 | 50.98 | 28.33 | 0.49 | -28.99 | 22.5 | 2.25 | -6.35 | -57.34 | 6.65 | 106.65 | -68.42 | 4.23 | -2.8 | -69.85 | 1352 | 0.0 | 0.0 |
| 20Q4 (8) | 15.85 | -23.65 | 143.85 | 0.38 | 58.33 | 40.74 | 0.51 | -43.96 | 15.91 | 0.69 | 56.82 | 91.67 | 2.40 | 107.38 | -42.28 | 3.22 | -26.59 | -52.47 | 4.35 | 105.4 | -21.4 | 1352 | 0.0 | 0.0 |
| 20Q3 (7) | 20.76 | 55.27 | 132.21 | 0.24 | -25.0 | 9.09 | 0.91 | -30.0 | 54.24 | 0.44 | -51.11 | 69.23 | 1.16 | -51.7 | -53.02 | 4.38 | -54.92 | -33.58 | 2.12 | -68.51 | -27.12 | 1352 | 0.0 | 0.0 |
| 20Q2 (6) | 13.37 | 369.12 | 70.75 | 0.32 | 113.33 | 3.23 | 1.3 | 116.67 | 16.07 | 0.9 | 125.0 | -3.23 | 2.39 | -54.53 | -39.55 | 9.72 | -53.81 | -32.02 | 6.73 | -52.04 | -43.33 | 1352 | 0.0 | 0.0 |
| 20Q1 (5) | 2.85 | -56.15 | 0 | 0.15 | -44.44 | 0 | 0.6 | 36.36 | 0 | 0.4 | 11.11 | 0 | 5.26 | 26.71 | 0 | 21.05 | 211.0 | 0 | 14.04 | 153.41 | 0 | 1352 | 0.0 | 0 |
| 19Q4 (4) | 6.5 | -27.29 | 0.0 | 0.27 | 22.73 | 0.0 | 0.44 | -25.42 | 0.0 | 0.36 | 38.46 | 0.0 | 4.15 | 68.8 | 0.0 | 6.77 | 2.57 | 0.0 | 5.54 | 90.44 | 0.0 | 1352 | 0.0 | 0.0 |
| 19Q3 (3) | 8.94 | 14.18 | 0.0 | 0.22 | -29.03 | 0.0 | 0.59 | -47.32 | 0.0 | 0.26 | -72.04 | 0.0 | 2.46 | -37.84 | 0.0 | 6.60 | -53.86 | 0.0 | 2.91 | -75.51 | 0.0 | 1352 | 0.0 | 0.0 |
| 19Q2 (2) | 7.83 | 0 | 0.0 | 0.31 | 0 | 0.0 | 1.12 | 0 | 0.0 | 0.93 | 0 | 0.0 | 3.96 | 0 | 0.0 | 14.30 | 0 | 0.0 | 11.88 | 0 | 0.0 | 1352 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 38.61 | -23.57 | 0.78 | -9.3 | 3.01 | 4.15 | 1.75 | -19.35 | 2.02 | 18.68 | 7.80 | 36.28 | 4.53 | 5.52 | 1352 | 0.0 |
| 2022 (9) | 50.52 | -11.04 | 0.86 | -27.12 | 2.89 | -17.66 | 2.17 | -1.81 | 1.70 | -18.07 | 5.72 | -7.45 | 4.30 | 10.38 | 1352 | 0.0 |
| 2021 (8) | 56.79 | 13.63 | 1.18 | 25.53 | 3.51 | 28.57 | 2.21 | 8.33 | 2.08 | 10.48 | 6.18 | 13.15 | 3.89 | -4.66 | 1352 | 0.0 |
| 2020 (7) | 49.98 | 114.78 | 0.94 | 17.5 | 2.73 | 27.57 | 2.04 | 31.61 | 1.88 | -45.29 | 5.46 | -40.61 | 4.08 | -38.72 | 1352 | 0.0 |
| 2019 (6) | 23.27 | -36.78 | 0.8 | 25.0 | 2.14 | -6.55 | 1.55 | 27.05 | 3.44 | 97.73 | 9.20 | 47.82 | 6.66 | 100.97 | 1352 | 0.0 |
| 2018 (5) | 36.81 | 34.64 | 0.64 | -9.86 | 2.29 | 21.81 | 1.22 | 23.23 | 1.74 | -33.05 | 6.22 | -9.53 | 3.31 | -8.47 | 1352 | 0 |
| 2017 (4) | 27.34 | 2.74 | 0.71 | -1.39 | 1.88 | -7.84 | 0.99 | 62.3 | 2.60 | -4.02 | 6.88 | -10.3 | 3.62 | 57.96 | 0 | 0 |
| 2016 (3) | 26.61 | 0 | 0.72 | 0 | 2.04 | 0 | 0.61 | 0 | 2.71 | 0 | 7.67 | 0 | 2.29 | 0 | 0 | 0 |
