玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)78.246.87-0.7634.6725.03-17.4334.10-19.67-10.1726.12-26.07-14.953.89-8.04-19.132.64-7.37-16.460.1025.00.036.45-19.66-9.9150.6814.2-11.31102.1155.44-7.91-1.41-104.0287.0645.32-17.16.76
23Q3 (19)73.21-0.88-1.0727.73-2.873.2842.452.2226.8335.3316.2231.054.239.8725.152.8512.6531.340.080.00.045.371.6823.6244.38-15.88-7.4865.69-4.64-18.735.0412.6273.4354.670.13-1.03
23Q2 (18)73.860.350.2728.55-4.03-3.8441.5330.1129.2630.4028.4324.033.8526.2326.642.5327.7831.770.080.00.044.6227.9226.9852.760.55-17.7668.89-26.09-25.6331.11357.78322.2254.602.84-3.35
23Q1 (17)73.60-6.651.3629.75-29.154.7931.92-15.916.3323.67-22.92-0.343.05-36.5911.311.98-37.3417.860.08-20.014.2934.88-13.794.6552.47-8.17-1.3493.20-15.94-0.976.80162.4415.5353.0925.06-6.33
22Q4 (16)78.846.543.2741.9956.396.7937.9613.41-1.8930.7113.910.364.8142.3111.343.1645.6216.610.1025.011.1140.4610.25-0.6457.1419.12-22.57110.8837.229.19-10.88-153.88-602.0442.45-23.15-7.17
22Q3 (15)74.000.46-2.3126.85-9.57-19.8533.474.17-3.4326.9610.0-2.143.3811.182.422.1713.02-0.910.080.00.036.704.44-0.8147.97-25.226.6280.81-12.76-15.6420.20174.17539.7355.24-2.214.64
22Q2 (14)73.661.45-1.7129.694.58-3.3232.137.031.2324.513.2-18.053.0410.95-38.091.9214.29-33.560.0814.29-20.035.145.434.2164.1520.6313.9492.63-1.58-3.857.3725.26101.456.49-0.342.24
22Q1 (13)72.61-4.89-2.2728.39-27.81.530.02-22.413.8823.75-22.3927.212.74-36.57-45.421.68-38.01-30.290.07-22.22-46.1533.33-18.157.7653.18-27.94-48.9794.12-7.32-3.035.88479.41100.056.6823.94-0.84
21Q4 (12)76.340.783.3239.3217.379.3738.6911.63-0.4930.6011.07-3.324.3230.91-60.112.7123.74-46.340.0912.5-43.7540.7210.050.1773.8064.04-34.63101.556.019.67-1.55-149.1-120.9345.73-13.37-3.5
21Q3 (11)75.751.083.5333.509.0832.7334.669.246.5527.55-7.8947.413.30-32.79-38.432.19-24.22-8.750.08-20.0-38.4637.009.7343.3644.99-20.09-61.4195.79-0.57-11.183.16-13.68153.6852.79-4.45-7.61
21Q2 (10)74.940.862.0430.719.829.9131.749.8331.4829.9160.232.74.91-2.19-20.932.8919.923.580.10-23.08-16.6733.729.0225.9656.30-45.98-57.6796.34-0.74-1.613.6624.3975.6155.25-3.34-4.53
21Q1 (9)74.300.55027.97-22.2028.90-25.67018.67-41.0105.02-53.6502.41-52.2800.13-18.75030.93-23.910104.22-7.69097.064.8202.94-60.29057.1620.620
20Q4 (8)73.890.98035.9542.43038.8864.4031.6569.34010.83102.0505.05110.4200.1623.08040.6557.50112.90-3.16092.59-14.1407.41225.93047.39-17.060
20Q3 (7)73.17-0.37025.246.77023.65-2.03018.69-17.0805.36-13.6902.40-13.9800.138.33025.81-3.590116.59-12.330107.8410.140-5.88-382.35057.14-1.260
20Q2 (6)73.440023.640024.140022.54006.21002.79000.120026.7700132.990097.92002.080057.8700
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)74.96-0.1930.48-6.242.74-6.6137.2710.428.696.9714.988.879.7516.910.349.6840.109.1550.68-11.3181.66-15.3618.15383.160.14-7.051.48-0.87
2022 (9)75.10-0.4432.51-2.752.9340.2433.76-0.6226.82-1.1413.76-24.778.34-16.10.31-16.2236.741.8957.14-22.5796.48-1.953.76134.120.15112.6351.93-0.44
2021 (8)75.433.8133.4320.042.09-8.6133.9716.9427.1314.5718.29-33.139.94-21.860.37-31.4836.0614.7373.80-34.6398.402.431.60-62.960.07-56.6152.16-5.01
2020 (7)72.668.6627.8562.112.29-23.5429.0550.8323.6854.1727.3562.712.7287.330.5422.7331.4341.13112.90-5.0996.067.764.33-60.10.16054.91-6.17
2019 (6)66.87-1.0217.1864.882.9976.3819.2647.5915.3610.5816.81-12.086.7921.470.4410.022.2749.66118.96-34.9289.1511.8410.85-46.510.00058.52-6.84
2018 (5)67.56-1.8510.42182.381.69-9.1113.05460.0913.89420.2219.1205.5900.40014.88254.29182.80-54.4679.71-50.1820.2900.00062.82-3.67
2017 (4)68.8303.6901.8602.3302.6700.0000.0000.0004.200401.380160.000-60.0000.00065.210

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