玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)13.5111.5668.880.27-3.5712.50.240.071.431.294.8822.862.00-13.56-33.381.78-10.361.519.55-5.99-27.251970.00.0
23Q3 (19)12.119.260.190.287.6921.740.2426.3226.321.236.9613.892.31-1.38-24.01.9815.68-21.1410.16-2.05-28.91970.06.49
23Q2 (18)11.0927.18-1.070.268.338.330.19-9.52-26.921.1517.35-14.182.34-14.829.511.71-28.86-26.1310.37-7.73-13.251970.06.49
23Q1 (17)8.729.0-35.360.240.0-7.690.2150.0-32.260.98-6.67-27.942.75-8.2642.82.4137.614.811.24-14.3711.481970.06.49
22Q4 (16)8.05.82-32.20.244.35-17.240.14-26.32-26.321.05-2.78-22.223.00-1.3922.071.75-30.378.6813.12-8.1214.721976.496.49
22Q3 (15)7.56-32.56-60.750.23-4.17-28.120.19-26.92-54.761.08-19.4-35.713.0442.183.112.518.3615.2514.2919.5163.781850.020.92
22Q2 (14)11.21-16.9-25.170.24-7.69-17.240.26-16.13-18.751.34-1.47-2.92.1411.0810.592.320.938.5711.9518.5729.761850.020.92
22Q1 (13)13.4914.326.30.26-10.34-3.70.3163.163.331.360.7422.521.93-21.58-9.412.3042.72-2.7910.08-11.8815.261850.020.92
21Q4 (12)11.8-38.73-16.960.29-9.3816.00.19-54.76-40.621.35-19.6433.662.4647.9239.691.61-26.16-28.511.4431.1660.9618520.9220.92
21Q3 (11)19.2628.5728.310.3210.3414.290.4231.2516.671.6821.7451.351.66-14.18-10.932.182.08-9.088.72-5.3117.951530.044.34
21Q2 (10)14.9818.0546.150.297.4152.630.326.6752.381.3824.3294.371.94-9.014.442.14-9.644.279.215.3232.991530.016.79
21Q1 (9)12.69-10.7-6.00.278.012.50.3-6.25-14.291.119.930.592.1320.9419.682.364.98-8.818.7523.0638.921530.016.79
20Q4 (8)14.21-5.332.080.25-10.710.00.32-11.1145.451.01-9.0117.441.76-5.69-2.042.25-6.1142.497.11-3.8915.0515344.3416.79
20Q3 (7)15.0146.442.950.2847.37-6.670.3671.43227.271.1156.34-1.771.870.63-9.342.4017.06217.97.406.76-4.58106-19.0821.84
20Q2 (6)10.25-24.07-17.340.19-20.83-17.390.21-40.0-36.360.71-16.47-14.461.854.27-0.062.05-20.98-23.026.9310.013.491310.050.57
20Q1 (5)13.5-3.0288.550.24-4.050.00.3559.0945.830.85-1.1660.381.78-1.01-20.442.5964.04-22.656.301.91-14.941310.050.57
19Q4 (4)13.92-4.530.00.25-16.670.00.22100.00.00.86-23.890.01.80-12.720.01.58109.480.06.18-20.290.013150.570.0
19Q3 (3)14.5817.580.00.330.430.00.11-66.670.01.1336.140.02.0610.930.00.75-71.650.07.7515.790.0870.00.0
19Q2 (2)12.473.180.00.2343.750.00.3337.50.00.8356.60.01.85-17.00.02.66-20.60.06.69-9.570.0870.00.0
19Q1 (1)7.160.00.00.160.00.00.240.00.00.530.00.02.230.00.03.350.00.07.400.00.0870.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)45.4312.841.058.250.87-3.334.64-4.132.31-4.071.92-14.3310.21-15.041970.0
2022 (9)40.26-31.450.97-17.090.9-26.834.84-12.162.4120.942.246.7412.0228.141976.49
2021 (8)58.7310.91.1720.621.23-0.815.5149.321.998.772.09-10.559.3834.6518520.92
2020 (7)52.9610.20.972.111.2436.263.699.821.83-7.342.3423.666.97-0.3415344.34
2019 (6)48.06148.240.95131.710.91116.673.3668.841.98-6.661.89-12.726.99-31.9810621.84
2018 (5)19.3683.860.4151.850.4290.911.9997.032.12-17.412.173.8410.287.178716.0
2017 (4)10.5321.030.278.00.224.761.0117.442.56-10.772.09-13.449.59-2.977519.05
2016 (3)8.700.2500.2100.8602.8702.4109.890630

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