- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
23Q4 (20) | 3.4 | 20.14 | 139.44 | 0.09 | 12.5 | 80.0 | 0.16 | 0.0 | 60.0 | 0.37 | 0.0 | 54.17 | 2.65 | -6.36 | -24.82 | 4.71 | -16.76 | -33.18 | 10.88 | -16.76 | -35.61 | 57 | 0.0 | 0.0 |
23Q3 (19) | 2.83 | 7.6 | 26.34 | 0.08 | 33.33 | 60.0 | 0.16 | 23.08 | -15.79 | 0.37 | 27.59 | 2.78 | 2.83 | 23.91 | 26.64 | 5.65 | 14.38 | -33.35 | 13.07 | 18.57 | -18.65 | 57 | 0.0 | 0.0 |
23Q2 (18) | 2.63 | 53.8 | -13.2 | 0.06 | 20.0 | 50.0 | 0.13 | 8.33 | -23.53 | 0.29 | 0.0 | -9.38 | 2.28 | -21.98 | 72.81 | 4.94 | -29.56 | -11.9 | 11.03 | -34.98 | 4.41 | 57 | 0.0 | 0.0 |
23Q1 (17) | 1.71 | 20.42 | -36.43 | 0.05 | 0.0 | 0.0 | 0.12 | 20.0 | -40.0 | 0.29 | 20.83 | -17.14 | 2.92 | -16.96 | 57.31 | 7.02 | -0.35 | -5.61 | 16.96 | 0.34 | 30.34 | 57 | 0.0 | 0.0 |
22Q4 (16) | 1.42 | -36.61 | -42.74 | 0.05 | 0.0 | 25.0 | 0.1 | -47.37 | -37.5 | 0.24 | -33.33 | -25.0 | 3.52 | 57.75 | 118.31 | 7.04 | -16.98 | 9.15 | 16.90 | 5.16 | 30.99 | 57 | 0.0 | 0.0 |
22Q3 (15) | 2.24 | -26.07 | -15.15 | 0.05 | 25.0 | 25.0 | 0.19 | 11.76 | 11.76 | 0.36 | 12.5 | 5.88 | 2.23 | 69.08 | 47.32 | 8.48 | 51.18 | 31.72 | 16.07 | 52.18 | 24.79 | 57 | 0.0 | 0.0 |
22Q2 (14) | 3.03 | 12.64 | 23.17 | 0.04 | -20.0 | 0.0 | 0.17 | -15.0 | 13.33 | 0.32 | -8.57 | 6.67 | 1.32 | -28.98 | -18.81 | 5.61 | -24.54 | -7.99 | 10.56 | -18.83 | -13.4 | 57 | 0.0 | 0.0 |
22Q1 (13) | 2.69 | 8.47 | 29.33 | 0.05 | 25.0 | 25.0 | 0.2 | 25.0 | 42.86 | 0.35 | 9.38 | 34.62 | 1.86 | 15.24 | -3.35 | 7.43 | 15.24 | 10.46 | 13.01 | 0.84 | 4.09 | 57 | 0.0 | 0.0 |
21Q4 (12) | 2.48 | -6.06 | 29.17 | 0.04 | 0.0 | 0.0 | 0.16 | -5.88 | 45.45 | 0.32 | -5.88 | 28.0 | 1.61 | 6.45 | -22.58 | 6.45 | 0.19 | 12.61 | 12.90 | 0.19 | -0.9 | 57 | 0.0 | 0.0 |
21Q3 (11) | 2.64 | 7.32 | 45.86 | 0.04 | 0.0 | 0.0 | 0.17 | 13.33 | 88.89 | 0.34 | 13.33 | 47.83 | 1.52 | -6.82 | -31.44 | 6.44 | 5.61 | 29.5 | 12.88 | 5.61 | 1.35 | 57 | 0.0 | 0.0 |
21Q2 (10) | 2.46 | 18.27 | 34.43 | 0.04 | 0.0 | 33.33 | 0.15 | 7.14 | 66.67 | 0.3 | 15.38 | 36.36 | 1.63 | -15.45 | -0.81 | 6.10 | -9.41 | 23.98 | 12.20 | -2.44 | 1.44 | 57 | 0.0 | -3.39 |
21Q1 (9) | 2.08 | 8.33 | 63.78 | 0.04 | 0.0 | 33.33 | 0.14 | 27.27 | 55.56 | 0.26 | 4.0 | 18.18 | 1.92 | -7.69 | -18.59 | 6.73 | 17.48 | -5.02 | 12.50 | -4.0 | -27.84 | 57 | 0.0 | -3.39 |
20Q4 (8) | 1.92 | 6.08 | 8.47 | 0.04 | 0.0 | 33.33 | 0.11 | 22.22 | 0.0 | 0.25 | 8.7 | 25.0 | 2.08 | -5.73 | 22.92 | 5.73 | 15.22 | -7.81 | 13.02 | 2.47 | 15.23 | 57 | 0.0 | -3.39 |
20Q3 (7) | 1.81 | -1.09 | 44.8 | 0.04 | 33.33 | 33.33 | 0.09 | 0.0 | 12.5 | 0.23 | 4.55 | 21.05 | 2.21 | 34.81 | -7.92 | 4.97 | 1.1 | -22.31 | 12.71 | 5.7 | -16.4 | 57 | -3.39 | 0.0 |
20Q2 (6) | 1.83 | 44.09 | -16.82 | 0.03 | 0.0 | -50.0 | 0.09 | 0.0 | -40.0 | 0.22 | 0.0 | -33.33 | 1.64 | -30.6 | -39.89 | 4.92 | -30.6 | -27.87 | 12.02 | -30.6 | -19.85 | 59 | 0.0 | 3.51 |
20Q1 (5) | 1.27 | -28.25 | 42.7 | 0.03 | 0.0 | 0.0 | 0.09 | -18.18 | 28.57 | 0.22 | 10.0 | 37.5 | 2.36 | 39.37 | -29.92 | 7.09 | 14.03 | -9.9 | 17.32 | 53.31 | -3.64 | 59 | 0.0 | 3.51 |
19Q4 (4) | 1.77 | 41.6 | 0.0 | 0.03 | 0.0 | 0.0 | 0.11 | 37.5 | 0.0 | 0.2 | 5.26 | 0.0 | 1.69 | -29.38 | 0.0 | 6.21 | -2.9 | 0.0 | 11.30 | -25.66 | 0.0 | 59 | 3.51 | 0.0 |
19Q3 (3) | 1.25 | -43.18 | 0.0 | 0.03 | -50.0 | 0.0 | 0.08 | -46.67 | 0.0 | 0.19 | -42.42 | 0.0 | 2.40 | -12.0 | 0.0 | 6.40 | -6.13 | 0.0 | 15.20 | 1.33 | 0.0 | 57 | 0.0 | 0.0 |
19Q2 (2) | 2.2 | 147.19 | 0.0 | 0.06 | 100.0 | 0.0 | 0.15 | 114.29 | 0.0 | 0.33 | 106.25 | 0.0 | 2.73 | -19.09 | 0.0 | 6.82 | -13.31 | 0.0 | 15.00 | -16.56 | 0.0 | 57 | 0.0 | 0.0 |
19Q1 (1) | 0.89 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 3.37 | 0.0 | 0.0 | 7.87 | 0.0 | 0.0 | 17.98 | 0.0 | 0.0 | 57 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 10.58 | 12.67 | 0.28 | 47.37 | 0.58 | -12.12 | 1.31 | 2.34 | 2.65 | 30.79 | 5.48 | -22.01 | 12.38 | -9.17 | 0 | 0 |
2022 (9) | 9.39 | -2.8 | 0.19 | 18.75 | 0.66 | 8.2 | 1.28 | 4.92 | 2.02 | 22.16 | 7.03 | 11.31 | 13.63 | 7.93 | 0 | 0 |
2021 (8) | 9.66 | 41.64 | 0.16 | 6.67 | 0.61 | 60.53 | 1.22 | 32.61 | 1.66 | -24.69 | 6.31 | 13.33 | 12.63 | -6.38 | 57 | 0.0 |
2020 (7) | 6.82 | 30.65 | 0.15 | 15.38 | 0.38 | 11.76 | 0.92 | 27.78 | 2.20 | -11.69 | 5.57 | -14.46 | 13.49 | -2.2 | 57 | 0.0 |
2019 (6) | 5.22 | 11.78 | 0.13 | 8.33 | 0.34 | 0.0 | 0.72 | 20.0 | 2.49 | -3.08 | 6.51 | -10.54 | 13.79 | 7.36 | 57 | 0.0 |
2018 (5) | 4.67 | -1.89 | 0.12 | 33.33 | 0.34 | 17.24 | 0.6 | 36.36 | 2.57 | 35.9 | 7.28 | 19.5 | 12.85 | 38.99 | 57 | 16.33 |
2017 (4) | 4.76 | 4.16 | 0.09 | 28.57 | 0.29 | -12.12 | 0.44 | 18.92 | 1.89 | 23.44 | 6.09 | -15.63 | 9.24 | 14.17 | 49 | -88.68 |
2016 (3) | 4.57 | 18.39 | 0.07 | -30.0 | 0.33 | 37.5 | 0.37 | 8.82 | 1.53 | -40.88 | 7.22 | 16.14 | 8.10 | -8.08 | 433 | 24.07 |
2015 (2) | 3.86 | 0 | 0.1 | 0 | 0.24 | 0 | 0.34 | 0 | 2.59 | 0 | 6.22 | 0 | 8.81 | 0 | 349 | 0 |