- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 11.0 | -10.86 | -10.28 | 1.27 | -9.93 | -9.29 | 0.52 | 4.0 | -7.14 | 0.75 | 29.31 | 31.58 | 11.55 | 1.04 | 1.11 | 4.73 | 16.67 | 3.49 | 6.82 | 45.06 | 46.65 | 826 | 0.0 | 0.0 |
| 23Q3 (19) | 12.34 | -0.08 | 1.9 | 1.41 | -9.62 | 1.44 | 0.5 | -27.54 | 0.0 | 0.58 | 7.41 | 11.54 | 11.43 | -9.54 | -0.45 | 4.05 | -27.48 | -1.86 | 4.70 | 7.49 | 9.46 | 826 | 0.0 | -4.84 |
| 23Q2 (18) | 12.35 | 5.47 | -15.18 | 1.56 | 4.7 | -1.89 | 0.69 | 32.69 | 13.11 | 0.54 | 1.89 | -11.48 | 12.63 | -0.73 | 15.67 | 5.59 | 25.82 | 33.36 | 4.37 | -3.39 | 4.37 | 826 | 0.0 | -4.84 |
| 23Q1 (17) | 11.71 | -4.49 | -31.92 | 1.49 | 6.43 | -6.29 | 0.52 | -7.14 | -14.75 | 0.53 | -7.02 | -18.46 | 12.72 | 11.43 | 37.65 | 4.44 | -2.78 | 25.21 | 4.53 | -2.65 | 19.77 | 826 | 0.0 | -4.84 |
| 22Q4 (16) | 12.26 | 1.24 | -35.41 | 1.4 | 0.72 | -20.45 | 0.56 | 12.0 | -17.65 | 0.57 | 9.62 | -31.33 | 11.42 | -0.51 | 23.15 | 4.57 | 10.63 | 27.49 | 4.65 | 8.27 | 6.32 | 826 | -4.84 | -4.84 |
| 22Q3 (15) | 12.11 | -16.83 | -40.84 | 1.39 | -12.58 | -26.46 | 0.5 | -18.03 | -35.9 | 0.52 | -14.75 | -8.77 | 11.48 | 5.11 | 24.32 | 4.13 | -1.45 | 8.36 | 4.29 | 2.49 | 54.21 | 868 | 0.0 | 14.66 |
| 22Q2 (14) | 14.56 | -15.35 | -31.06 | 1.59 | 0.0 | -18.04 | 0.61 | 0.0 | -15.28 | 0.61 | -6.15 | 19.61 | 10.92 | 18.13 | 18.89 | 4.19 | 18.13 | 22.89 | 4.19 | 10.86 | 73.5 | 868 | 0.0 | 14.66 |
| 22Q1 (13) | 17.2 | -9.38 | 6.83 | 1.59 | -9.66 | 6.71 | 0.61 | -10.29 | -23.75 | 0.65 | -21.69 | 38.3 | 9.24 | -0.31 | -0.11 | 3.55 | -1.01 | -28.63 | 3.78 | -13.58 | 29.45 | 868 | 0.0 | 14.66 |
| 21Q4 (12) | 18.98 | -7.28 | 57.51 | 1.76 | -6.88 | 50.43 | 0.68 | -12.82 | 38.78 | 0.83 | 45.61 | 45.61 | 9.27 | 0.43 | -4.5 | 3.58 | -5.98 | -11.89 | 4.37 | 57.05 | -7.55 | 868 | 14.66 | 14.66 |
| 21Q3 (11) | 20.47 | -3.08 | 78.78 | 1.89 | -2.58 | 73.39 | 0.78 | 8.33 | 39.29 | 0.57 | 11.76 | 72.73 | 9.23 | 0.52 | -3.01 | 3.81 | 11.77 | -22.09 | 2.78 | 15.31 | -3.38 | 757 | 0.0 | 4.41 |
| 21Q2 (10) | 21.12 | 31.18 | 85.59 | 1.94 | 30.2 | 60.33 | 0.72 | -10.0 | 60.0 | 0.51 | 8.51 | 15.91 | 9.19 | -0.75 | -13.61 | 3.41 | -31.39 | -13.79 | 2.41 | -17.28 | -37.55 | 757 | 0.0 | 4.41 |
| 21Q1 (9) | 16.1 | 33.61 | 19.97 | 1.49 | 27.35 | 4.2 | 0.8 | 63.27 | 25.0 | 0.47 | -17.54 | -2.08 | 9.25 | -4.68 | -13.15 | 4.97 | 22.2 | 4.19 | 2.92 | -38.29 | -18.38 | 757 | 0.0 | 5.29 |
| 20Q4 (8) | 12.05 | 5.24 | -16.32 | 1.17 | 7.34 | -15.22 | 0.49 | -12.5 | -20.97 | 0.57 | 72.73 | 18.75 | 9.71 | 1.99 | 1.32 | 4.07 | -16.86 | -5.55 | 4.73 | 64.13 | 41.91 | 757 | 4.41 | 5.29 |
| 20Q3 (7) | 11.45 | 0.62 | -20.26 | 1.09 | -9.92 | -26.35 | 0.56 | 24.44 | -12.5 | 0.33 | -25.0 | -15.38 | 9.52 | -10.47 | -7.63 | 4.89 | 23.68 | 9.74 | 2.88 | -25.46 | 6.12 | 725 | 0.0 | 0.83 |
| 20Q2 (6) | 11.38 | -15.2 | -13.39 | 1.21 | -15.38 | -6.92 | 0.45 | -29.69 | -23.73 | 0.44 | -8.33 | 7.32 | 10.63 | -0.22 | 7.47 | 3.95 | -17.08 | -11.93 | 3.87 | 8.1 | 23.91 | 725 | 0.83 | 0.83 |
| 20Q1 (5) | 13.42 | -6.81 | 6.25 | 1.43 | 3.62 | 22.22 | 0.64 | 3.23 | 88.24 | 0.48 | 0.0 | 41.18 | 10.66 | 11.19 | 15.03 | 4.77 | 10.76 | 77.15 | 3.58 | 7.3 | 32.87 | 719 | 0.0 | 0.0 |
| 19Q4 (4) | 14.4 | 0.28 | 0.0 | 1.38 | -6.76 | 0.0 | 0.62 | -3.12 | 0.0 | 0.48 | 23.08 | 0.0 | 9.58 | -7.02 | 0.0 | 4.31 | -3.39 | 0.0 | 3.33 | 22.74 | 0.0 | 719 | 0.0 | 0.0 |
| 19Q3 (3) | 14.36 | 9.28 | 0.0 | 1.48 | 13.85 | 0.0 | 0.64 | 8.47 | 0.0 | 0.39 | -4.88 | 0.0 | 10.31 | 4.17 | 0.0 | 4.46 | -0.74 | 0.0 | 2.72 | -12.96 | 0.0 | 719 | 0.0 | 0.0 |
| 19Q2 (2) | 13.14 | 4.04 | 0.0 | 1.3 | 11.11 | 0.0 | 0.59 | 73.53 | 0.0 | 0.41 | 20.59 | 0.0 | 9.89 | 6.8 | 0.0 | 4.49 | 66.79 | 0.0 | 3.12 | 15.91 | 0.0 | 719 | 0.0 | 0.0 |
| 19Q1 (1) | 12.63 | 0.0 | 0.0 | 1.17 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 9.26 | 0.0 | 0.0 | 2.69 | 0.0 | 0.0 | 2.69 | 0.0 | 0.0 | 719 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 47.4 | -15.55 | 5.73 | -4.18 | 2.23 | -1.76 | 2.4 | 2.13 | 12.09 | 13.47 | 4.70 | 16.33 | 5.06 | 20.94 | 826 | 0.0 |
| 2022 (9) | 56.13 | -26.79 | 5.98 | -15.54 | 2.27 | -23.83 | 2.35 | -1.26 | 10.65 | 15.37 | 4.04 | 4.05 | 4.19 | 34.87 | 826 | -4.84 |
| 2021 (8) | 76.67 | 58.74 | 7.08 | 44.49 | 2.98 | 41.9 | 2.38 | 30.05 | 9.23 | -8.98 | 3.89 | -10.6 | 3.10 | -18.07 | 868 | 14.66 |
| 2020 (7) | 48.3 | -11.42 | 4.9 | -7.89 | 2.1 | -3.67 | 1.83 | 12.96 | 10.14 | 3.99 | 4.35 | 8.76 | 3.79 | 27.53 | 757 | 4.41 |
| 2019 (6) | 54.53 | 0.72 | 5.32 | 8.13 | 2.18 | -0.91 | 1.62 | 10.2 | 9.76 | 7.36 | 4.00 | -1.62 | 2.97 | 9.42 | 725 | 0.83 |
| 2018 (5) | 54.14 | 9.11 | 4.92 | 17.7 | 2.2 | 6.8 | 1.47 | 30.09 | 9.09 | 7.88 | 4.06 | -2.12 | 2.72 | 19.23 | 719 | 9.27 |
| 2017 (4) | 49.62 | 9.15 | 4.18 | -12.92 | 2.06 | 35.53 | 1.13 | 52.7 | 8.42 | -20.22 | 4.15 | 24.16 | 2.28 | 39.9 | 658 | 0.0 |
| 2016 (3) | 45.46 | 0.64 | 4.8 | 13.74 | 1.52 | -1.94 | 0.74 | -3.9 | 10.56 | 13.02 | 3.34 | -2.56 | 1.63 | -4.51 | 658 | 0 |
| 2015 (2) | 45.17 | -0.73 | 4.22 | 11.05 | 1.55 | 13.14 | 0.77 | 11.59 | 9.34 | 11.86 | 3.43 | 13.97 | 1.70 | 12.41 | 0 | 0 |
| 2014 (1) | 45.5 | 0 | 3.8 | 0 | 1.37 | 0 | 0.69 | 0 | 8.35 | 0 | 3.01 | 0 | 1.52 | 0 | 0 | 0 |
