玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)26.4714.14-6.9316.1447.94-15.7613.6810.32-17.1910.909.22-15.836.2938.85-36.084.0246.72-26.780.3633.33-14.2917.010.77-10.5760.918.5-20.8118.0434.191.8-18.04-249.87-13.0618.26-27.25-4.05
23Q3 (19)23.1921.54-8.4510.9153.23-34.012.40-17.22-44.029.98-4.68-44.254.536.59-66.342.744.58-59.770.2712.5-28.9516.88-13.61-32.0256.14-30.66-36.0287.9685.2117.9512.04-77.08-52.5425.1012.6616.37
23Q2 (18)19.08-16.35-23.957.12-48.44-58.9614.9812.46-31.010.471.85-38.564.25-22.59-70.592.62-22.94-63.560.24-25.0-42.8619.5417.36-18.5580.9649.26-28.8447.49-54.2-40.652.511516.18161.2422.287.069.86
23Q1 (17)22.81-19.8-0.713.81-27.92-7.9913.32-19.37-19.3710.28-20.62-21.295.49-44.21-52.093.40-38.07-42.180.32-23.81-28.8916.65-12.46-11.1154.24-29.48-40.45103.71-10.5614.22-3.7176.76-140.6320.819.35-3.3
22Q4 (16)28.4412.2814.2619.1615.9140.5716.52-25.4221.3812.95-27.6523.229.84-26.8922.395.49-19.3832.930.4210.537.6919.02-23.416.1976.91-12.34-24.67115.9655.4815.82-15.96-162.9-6744.8519.03-11.78-31.35
22Q3 (15)25.330.9611.3916.53-4.7337.4122.152.0383.2117.905.0596.0613.46-6.85121.386.81-5.29119.680.38-9.5211.7624.833.559.7887.74-22.88-2.6374.58-6.72-25.0625.3626.25125.1421.576.36-21.62
22Q2 (14)25.099.2313.2217.3515.5935.5521.7131.4268.4317.0430.4770.0614.4526.0982.917.1922.2879.30.42-6.675.023.9928.0855.17113.7724.95.7179.96-11.94-19.4220.10120.272492.7920.28-5.76-28.03
22Q1 (13)22.97-7.71-5.415.0110.12-3.0416.5221.381.1613.0624.26-5.2911.4642.545.915.8842.376.910.4515.3812.518.7314.42-2.0991.09-10.781.290.80-9.31-4.259.124014.5876.3521.52-22.37-1.82
21Q4 (12)24.899.45-0.9613.6313.3-7.8413.6112.5711.6510.5115.12-1.788.0432.240.634.1333.230.980.3914.712.6316.375.349.79102.1013.31-4.62100.120.6-17.5-0.23-148.0298.9127.720.735.64
21Q3 (11)22.742.624.8412.03-6.0231.9112.09-6.2177.539.13-8.8880.796.08-23.04138.433.10-22.69112.330.34-15.021.4315.540.5242.8390.11-16.278.7999.510.29-25.890.49-37.38101.4427.52-2.34-12.16
21Q2 (10)22.16-8.7318.3812.80-17.31130.6312.89-21.07135.2210.02-27.34219.117.90-26.99537.14.01-27.09401.250.400.066.6715.46-19.1848.23107.6219.5636.6899.224.64-2.170.78-85.02154.2628.1828.560
21Q1 (9)24.28-3.381.8915.484.6716.0416.3333.9613.8813.7928.8812.1110.8235.4265.955.5034.4737.840.405.2625.019.1328.37.0590.01-15.9264.4394.83-21.861.885.17124.23-25.2621.92-16.46-12.04
20Q4 (8)25.1315.86-11.3314.7962.17-23.4912.1979.0-32.8410.70111.88-27.97.99213.33-33.194.09180.14-40.030.3835.71-17.3914.9137.04-27.23107.0529.2437.33121.36-9.6313.94-21.3636.83-228.226.24-16.250
20Q3 (7)21.6915.87-18.799.1264.32-46.796.8124.27-64.995.0560.83-66.642.55105.65-77.611.4682.5-76.030.2816.67-30.010.884.31-51.1282.835.1910.29134.2932.3952.37-33.81-2266.67-384.8231.33034.0
20Q2 (6)18.72-21.44-19.075.55-58.4-55.565.48-61.79-62.13.14-74.47-71.531.24-80.98-81.410.80-79.95-78.490.24-25.0-27.2710.43-41.63-41.0478.7443.84-24.16101.438.9717.36-1.43-120.63-110.520.00-100.0-100.0
20Q1 (5)23.83-15.912.2713.34-30.99-8.8814.34-20.994.2212.30-17.1211.826.52-45.48-11.893.99-41.5-10.140.32-30.43-20.017.87-12.799.154.74-29.78-13.8193.08-12.61-12.56.92206.38208.5224.92015.1
19Q4 (4)28.346.10.019.3312.780.018.15-6.680.014.84-1.980.011.965.00.06.8211.990.00.4615.00.020.49-7.950.077.953.790.0106.5120.850.0-6.51-154.820.00.00-100.00.0
19Q3 (3)26.7115.480.017.1437.230.019.4534.510.015.1437.260.011.3970.760.06.0963.710.00.4021.210.022.2625.830.075.10-27.660.088.131.970.011.87-12.560.023.38-15.990.0
19Q2 (2)23.13-0.730.012.49-14.690.014.465.090.011.030.270.06.67-9.860.03.72-16.220.00.33-17.50.017.698.00.0103.8263.470.086.42-18.760.013.58312.810.027.8328.550.0
19Q1 (1)23.300.00.014.640.00.013.760.00.011.000.00.07.400.00.04.440.00.00.400.00.016.380.00.063.510.00.0106.380.00.0-6.380.00.021.650.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)23.17-9.3212.47-27.033.4162.0513.57-29.1410.43-31.2520.19-57.9112.18-52.971.15-31.9517.40-19.3360.91-20.891.903.08.10-24.863.266.9321.303.7
2022 (9)25.558.4517.0926.312.11-18.2519.1539.0715.1739.1747.9747.5525.9061.471.6915.7521.5729.6376.91-24.6789.22-9.1910.78515.173.05-25.8320.54-22.02
2021 (8)23.562.8813.5317.352.58-23.6313.7732.9210.9027.9332.5182.7416.0471.181.4635.1916.6419.03102.10-4.6298.25-11.691.7504.11-27.2926.34-4.25
2020 (7)22.90-10.5511.53-28.833.3736.8410.36-37.678.52-35.3117.79-50.439.37-54.431.08-30.3213.98-27.68107.0537.33111.2514.17-11.2505.65317.5427.5112.98
2019 (6)25.604.1116.204.992.4629.816.62-0.4213.170.335.89-20.8820.56-5.081.55-4.9119.332.6677.954.5697.455.422.59-65.761.35-12.2124.35-1.26
2018 (5)24.593.7615.434.891.90-8.5416.6928.4813.1327.4845.36-23.821.6628.551.631.2418.8322.9174.55-58.3692.44-18.397.5601.54909.9124.66-0.96
2017 (4)23.705.0114.7110.352.08-4.1412.99-14.8210.30-11.9759.53-30.7316.85-6.181.616.6215.32-13.5179.05-56.8113.2729.53-13.2700.15024.908.03
2016 (3)22.5711.413.3315.812.1715.4515.259.4811.7016.0785.9483.0517.966.711.51-8.4817.7111.03414.4913.6887.455.812.60-27.530.00023.050.09
2015 (2)20.263.7911.511.771.88-0.7813.9321.6610.0812.6346.9565.4916.8333.891.6519.5715.9517.45364.62218.3982.65-16.2917.391269.570.00023.032.49
2014 (1)19.52011.3101.89011.4508.95028.37012.5701.38013.580114.52-20.8198.7301.2700.00022.470

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