玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)5.6628.0516.940.8911.2517.110.447.32-13.730.2-23.080.015.72-13.120.147.77-16.19-26.223.53-39.93-14.49000
23Q3 (19)4.426.76-3.070.8-1.231.270.417.89-2.380.2613.0444.4418.10-7.494.479.281.060.715.885.8849.02000
23Q2 (18)4.1417.28-18.660.819.465.190.38-2.56-7.320.2315.09.5219.57-6.6729.339.18-16.9213.955.56-1.9434.66000
23Q1 (17)3.53-27.07-9.720.74-2.637.250.39-23.5314.710.20.033.3320.9633.518.7911.054.8527.055.6737.1147.69000
22Q4 (16)4.846.14-17.120.76-3.8-9.520.5121.438.510.211.11-13.0415.70-9.369.1710.5414.430.934.134.684.92000
22Q3 (15)4.56-10.41-10.240.792.62.60.422.44-4.550.18-14.29-14.2917.3214.5214.39.2114.356.343.95-4.32-4.51000
22Q2 (14)5.0930.180.390.7711.591.320.4120.595.130.2140.0-4.5515.13-14.280.928.06-7.374.724.137.54-4.92000
22Q1 (13)3.91-33.058.010.69-17.86-2.820.34-27.663.030.15-34.78-6.2517.6522.69-10.028.708.05-4.613.84-2.59-13.2000
21Q4 (12)5.8414.96-3.150.849.096.330.476.824.440.239.5221.0514.38-5.119.798.05-7.087.843.94-4.7324.99000
21Q3 (11)5.080.21.40.771.322.670.4412.8218.920.21-4.5523.5315.161.121.258.6612.617.284.13-4.7321.83000
21Q2 (10)5.0740.062.630.767.0413.430.3918.182.630.2237.537.514.99-23.5710.527.69-15.620.04.34-1.8233.97000
21Q1 (9)3.62-39.9745.380.71-10.1331.480.33-26.6726.920.16-15.7960.019.6149.71-9.569.1222.15-12.74.4240.2710.06000
20Q4 (8)6.0320.368.260.795.33-1.250.4521.6212.50.1911.76-29.6313.10-12.48-8.787.461.053.923.15-7.14-35.0000
20Q3 (7)5.011.42-6.530.7511.94-11.760.37-2.6323.330.176.25-10.5314.9710.38-5.67.39-3.9931.953.394.77-4.28000
20Q2 (6)4.9498.39-2.180.6724.071.520.3846.15-15.560.1660.06.6713.56-37.463.787.69-26.33-13.683.24-19.359.04000
20Q1 (5)2.49-55.3-36.960.54-32.5-14.290.26-35.0-16.130.1-62.96-28.5721.6950.9935.9710.4445.433.054.02-17.1513.31000
19Q4 (4)5.573.920.00.8-5.880.00.433.330.00.2742.110.014.36-9.430.07.1828.310.04.8536.750.0000.0
19Q3 (3)5.366.140.00.8528.790.00.3-33.330.00.1926.670.015.8621.340.05.60-37.190.03.5419.340.0000.0
19Q2 (2)5.0527.850.00.664.760.00.4545.160.00.157.140.013.07-18.060.08.9113.540.02.97-16.20.0000.0
19Q1 (1)3.950.00.00.630.00.00.310.00.00.140.00.015.950.00.07.850.00.03.540.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)17.74-3.643.257.971.62-3.570.8920.2718.3212.059.130.075.0224.8100
2022 (9)18.41-6.123.01-1.951.683.070.74-9.7616.354.449.139.794.02-3.8700
2021 (8)19.616.173.0711.641.6311.640.8232.2615.665.158.315.154.1824.5700
2020 (7)18.47-7.282.75-6.781.460.00.62-18.4214.890.547.907.853.36-12.0200
2019 (6)19.926.642.958.061.466.570.7624.5914.811.337.33-0.063.8216.8300
2018 (5)18.6815.12.7310.531.37-4.860.6112.9614.61-3.977.33-17.343.27-1.8500
2017 (4)16.2325.722.470.821.4422.030.54-8.4715.22-19.818.87-2.933.33-27.200
2016 (3)12.9110.252.45-0.811.18-9.920.5955.2618.98-10.039.14-18.34.5740.8300
2015 (2)11.7102.4701.3100.38021.09011.1903.25000

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