玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
25Q1 (20)1.0-64.6653.850.050.00.00.11-42.11-21.430.020.00.05.00183.0-35.011.0063.84-48.932.00183.0-35.0811.251.25
24Q4 (19)2.83112.7813.20.050.025.00.1946.150.00.020.00.01.77-53.010.426.71-31.31-11.660.71-53.0-11.6680-2.441.27
24Q3 (18)1.33-16.883.910.050.025.00.1318.180.00.020.00.03.7620.320.39.7742.17-3.761.5020.3-3.7682-2.387.89
24Q2 (17)1.6146.1561.620.050.025.00.11-21.4310.00.020.00.03.12-59.38-22.666.88-68.08-31.941.25-59.38-38.12845.09.09
24Q1 (16)0.65-74.054.760.0525.025.00.14-26.3227.270.020.00.07.69380.77-19.2321.54183.4-17.763.08284.62-35.38801.275.26
23Q4 (15)2.595.31-4.940.040.00.00.1946.15-5.00.020.00.01.60-48.85.27.60-25.17-0.060.80-48.85.2793.9511.27
23Q3 (14)1.2829.2929.290.040.00.00.1330.044.440.020.00.03.12-22.66-22.6610.160.5511.721.56-22.66-22.6676-1.311.76
23Q2 (13)0.99135.7152.310.040.00.00.1-9.0911.110.020.00.04.04-57.58-34.3410.10-61.43-27.052.02-57.58-34.34771.3222.22
23Q1 (12)0.42-84.0327.270.040.00.00.11-45.022.220.020.00.09.52526.19-21.4326.19244.4-3.974.76526.19-21.43767.0415.15
22Q4 (11)2.63165.6619.550.040.00.00.2122.22122.220.020.00.01.52-62.36-16.357.60-16.3585.890.76-62.36-16.35714.4116.39
22Q3 (10)0.9952.3162.30.040.00.00.090.00.00.020.00.04.04-34.34-38.389.09-34.34-38.382.02-34.34-38.38687.9413.33
22Q2 (9)0.6596.97109.680.040.00.00.090.012.50.020.0-33.336.15-49.23-52.3113.85-49.23-46.353.08-49.23-68.2163-4.555.0
22Q1 (8)0.33-85.0-25.00.040.00.00.090.00.00.020.00.012.12566.6733.3327.27566.6733.336.06566.6733.33668.211.86
21Q4 (7)2.2260.66178.480.040.0-20.00.090.012.50.020.00.01.82-72.27-71.274.09-72.27-59.60.91-72.27-64.09611.673.39
21Q3 (6)0.6196.77-15.280.040.033.330.0912.512.50.02-33.33-33.336.56-49.1857.3814.75-42.8332.793.28-66.12-21.31600.05.26
21Q2 (5)0.31-29.55-6.060.040.033.330.08-11.11-11.110.0350.00.012.9041.9441.9425.8126.16-5.389.68112.96.45601.693.45
21Q1 (4)0.44-44.30.00.04-20.00.00.0912.50.00.020.00.09.0943.640.020.45101.990.04.5579.550.0590.00.0
20Q4 (3)0.799.720.00.0566.670.00.080.00.00.02-33.330.06.3351.90.010.13-8.860.02.53-39.240.0593.510.0
20Q3 (2)0.72118.180.00.030.00.00.08-11.110.00.030.00.04.17-54.170.011.11-59.260.04.17-54.170.057-1.720.0
20Q2 (1)0.330.00.00.030.00.00.090.00.00.030.00.09.090.00.027.270.00.09.090.00.0580.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)6.423.310.225.00.575.560.080.03.121.378.91-14.41.25-18.91801.27
2023 (9)5.1912.830.16-5.880.5412.50.08-11.113.08-16.5810.40-0.291.54-21.227911.27
2022 (8)4.628.850.170.00.4841.180.090.03.70-22.3910.439.571.96-22.397116.39
2021 (7)3.5742.80.1713.330.343.030.09-10.04.76-20.639.52-27.852.52-36.97613.39
2020 (6)2.5-46.920.150.00.33-49.230.142.866.0088.413.20-4.354.00169.14595.36
2019 (5)4.7122.980.15-16.670.6547.730.0716.673.18-32.2413.8020.131.49-5.13569.8
2018 (4)3.8315.360.180.00.4418.920.0620.04.70-13.3211.493.081.574.025115.91
2017 (3)3.3280.430.18200.00.378.820.0525.05.4266.2711.14-39.691.51-30.724425.71
2016 (2)1.8425.170.0620.00.346.250.04-20.03.26-4.1318.48-15.122.17-36.09350.0
2015 (1)1.4738.680.05-44.440.3245.450.0525.03.40021.7703.4003529.63

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