玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.595.31-4.940.040.00.00.1946.15-5.00.020.00.01.60-48.85.27.60-25.17-0.060.80-48.85.2710.00.0
23Q3 (19)1.2829.2929.290.040.00.00.1330.044.440.020.00.03.12-22.66-22.6610.160.5511.721.56-22.66-22.6671-2.744.41
23Q2 (18)0.99135.7152.310.040.00.00.1-9.0911.110.020.00.04.04-57.58-34.3410.10-61.43-27.052.02-57.58-34.34731.3915.87
23Q1 (17)0.42-84.0327.270.040.00.00.11-45.022.220.020.00.09.52526.19-21.4326.19244.4-3.974.76526.19-21.43721.419.09
22Q4 (16)2.63165.6619.550.040.00.00.2122.22122.220.020.00.01.52-62.36-16.357.60-16.3585.890.76-62.36-16.35714.4116.39
22Q3 (15)0.9952.3162.30.040.00.00.090.00.00.020.00.04.04-34.34-38.389.09-34.34-38.382.02-34.34-38.38687.9413.33
22Q2 (14)0.6596.97109.680.040.00.00.090.012.50.020.0-33.336.15-49.23-52.3113.85-49.23-46.353.08-49.23-68.2163-4.555.0
22Q1 (13)0.33-85.0-25.00.040.00.00.090.00.00.020.00.012.12566.6733.3327.27566.6733.336.06566.6733.33668.211.86
21Q4 (12)2.2260.66178.480.040.0-20.00.090.012.50.020.00.01.82-72.27-71.274.09-72.27-59.60.91-72.27-64.09611.673.39
21Q3 (11)0.6196.77-15.280.040.033.330.0912.512.50.02-33.33-33.336.56-49.1857.3814.75-42.8332.793.28-66.12-21.31600.05.26
21Q2 (10)0.31-29.55-6.060.040.033.330.08-11.11-11.110.0350.00.012.9041.9441.9425.8126.16-5.389.68112.96.45601.693.45
21Q1 (9)0.44-44.3-32.310.04-20.00.00.0912.512.50.020.00.09.0943.6447.7320.45101.9966.194.5579.5547.73590.01.72
20Q4 (8)0.799.72-31.90.0566.6725.00.080.0-50.00.02-33.330.06.3351.983.5410.13-8.86-26.582.53-39.2446.84593.5111.32
20Q3 (7)0.72118.180.00.030.0-25.00.08-11.11-38.460.030.050.04.17-54.17-25.011.11-59.26-38.464.17-54.1750.057-1.7211.76
20Q2 (6)0.33-49.23-81.460.03-25.0-25.00.0912.5-65.380.0350.050.09.0947.73304.5527.27121.5986.719.09195.45709.09580.013.73
20Q1 (5)0.65-43.97-37.50.040.00.00.08-50.0-27.270.020.00.06.1578.4660.012.31-10.7716.363.0878.4660.0589.4313.73
19Q4 (4)1.1661.110.00.040.00.00.1623.080.00.020.00.03.45-37.930.013.79-23.610.01.72-37.930.0533.920.0
19Q3 (3)0.72-59.550.00.040.00.00.13-50.00.00.020.00.05.56147.220.018.0623.610.02.78147.220.0510.00.0
19Q2 (2)1.7871.150.00.040.00.00.26136.360.00.020.00.02.25-41.570.014.6138.10.01.12-41.570.0510.00.0
19Q1 (1)1.040.00.00.040.00.00.110.00.00.020.00.03.850.00.010.580.00.01.920.00.0510.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.1912.830.16-5.880.5412.50.08-11.113.08-16.5810.40-0.291.54-21.22710.0
2022 (9)4.628.850.170.00.4841.180.090.03.70-22.3910.439.571.96-22.397116.39
2021 (8)3.5742.80.1713.330.343.030.09-10.04.76-20.639.52-27.852.52-36.97613.39
2020 (7)2.5-46.920.150.00.33-49.230.142.866.0088.413.20-4.354.00169.14595.36
2019 (6)4.7122.980.15-16.670.6547.730.0716.673.18-32.2413.8020.131.49-5.13569.8
2018 (5)3.8315.360.180.00.4418.920.0620.04.70-13.3211.493.081.574.025115.91
2017 (4)3.3280.430.18200.00.378.820.0525.05.4266.2711.14-39.691.51-30.724425.71
2016 (3)1.8425.170.0620.00.346.250.04-20.03.26-4.1318.48-15.122.17-36.09350.0
2015 (2)1.4738.680.05-44.440.3245.450.0525.03.40-59.9421.774.893.40-9.863529.63
2014 (1)1.06-64.430.0900.2200.0408.49020.7503.770270.0

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