玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)35.1433.82-30.0-78.0217.26-380.42-88.82-68.73-246.01-88.91-68.26-246.09-4.00-270.37-296.04-3.60-271.13-304.490.04100.00.0-73.74-205.09-508.9211.4319.444.8687.68-51.0939.2612.07115.22-67.4139.02-47.696.73
23Q3 (19)26.26301.69-37.89-94.2949.04-140.54-52.6462.4-600.93-52.8462.34-593.44-1.0841.94-315.38-0.9742.6-361.90.02100.0-33.33-24.1774.92-412.689.5710.25-24.29179.2835.86-65.91-79.28-148.0781.3974.60-36.7770.83
23Q2 (18)-13.02-172.62-129.92-185.03-81.56-628.75-140.00-49.05-7030.69-140.30-49.14-7445.55-1.863.12-3200.0-1.692.31-2514.290.01-50.0-66.67-96.38-45.59-650.438.681.28-33.08131.9621.76110.87-31.96-281.63-102.43117.9959.68188.2
23Q1 (17)17.93-64.28-73.61-101.91-527.52-947.38-93.93-265.91-2496.17-94.07-266.17-2556.14-1.92-90.1-1576.92-1.73-94.38-1335.710.02-50.0-33.33-66.20-446.66-468.68.57-21.38-7.55108.3772.12143.35-8.37-122.61-102.3973.89102.1179.96
22Q4 (16)50.2018.73-3.76-16.2458.57-797.0-25.67-241.81-3308.75-25.69-237.14-3619.18-1.01-288.46-2625.0-0.89-323.81-1371.430.0433.33-20.0-12.11-256.66-191.6710.90-13.7712.2662.96-88.03-81.1137.04108.7118.5236.56-16.2829.46
22Q3 (15)42.28-2.83-48.07-39.20-54.39-180.39-7.51-471.78-114.84-7.62-498.95-115.07-0.26-533.33-104.04-0.21-400.0-104.260.030.0-70.07.73-55.85-86.7412.64-2.54-53.87525.93143.31445.65-425.93-132.41-11883.9543.676.67181.38
22Q2 (14)43.51-35.96-14.16-25.39-160.9541.482.02-48.47105.111.91-50.13104.820.06-53.85101.350.07-50.0102.550.030.0-57.1417.51-2.51167.8412.9739.91-65.14-1214.29-385.71-1201.851314.29275.5113900.040.94-0.29-16.62
22Q1 (13)67.9430.2511.8-9.73-517.689.493.92390.0104.183.83424.66104.080.13225.0101.010.14100.0102.310.03-40.0-57.1417.9635.96124.729.27-4.53-91.76-250.00-175.0-353.3350.00275.026733.3341.0645.411.91
21Q4 (12)52.16-35.94-14.792.33-95.22102.010.80-98.42100.640.73-98.56100.590.04-99.38100.280.07-98.58100.960.05-50.0-16.6713.21-77.34112.789.71-64.56-90.41333.33245.83257.58-200.00-5633.33-3050.028.2481.96-28.79
21Q3 (11)81.4260.622.3648.76212.38420.3750.61228.09384.3350.57227.51384.16.44245.05303.154.93279.27412.030.1042.860.058.30325.881243.1427.40-26.36-69.8796.39-12.5412.453.61137.95-74.715.52-68.39-28.15
21Q2 (10)50.69-16.59-18.31-43.3953.1570.58-39.5157.974.62-39.6657.874.52-4.4465.3474.74-2.7554.6269.240.070.016.67-25.8164.4780.2737.21-66.93-54.3110.2011.6616.23-9.52-830.16-283.7549.1033.820
21Q1 (9)60.77-0.72-13.45-92.6220.1437.02-93.8524.6437.59-93.9824.6237.5-12.8111.4138.18-6.0616.5342.070.0716.670.0-72.6529.7343.82112.5111.113.7998.705.870.721.30-80.76-43.2636.69-7.4941.55
20Q4 (8)61.21-23.0513.46-115.98-662.0234.12-124.53-599.6131.29-124.67-600.3931.22-14.46-356.15-2.19-7.26-359.497.630.06-40.050.0-103.38-1927.0631.08101.2611.3420.1893.228.76-4.066.78-52.54138.9839.6683.61-1.34
20Q3 (7)79.5428.19109.54-15.2289.6895.35-17.8088.5694.7-17.8088.5694.7-3.1781.9775.93-1.5882.3379.670.1066.67400.0-5.1096.198.2290.9511.6930.4985.71-9.6-11.9514.29175.63437.521.600-68.27
20Q2 (6)62.05-11.620.1-147.47-0.27-68.44-155.66-3.51-77.75-155.66-3.51-77.75-17.5815.15-193.98-8.9414.53-150.420.06-14.2950.0-130.81-1.16-81.6881.43-24.8828.8794.82-3.24-5.185.18125.4600.00-100.0-100.0
20Q1 (5)70.2130.1429.8-147.0716.4719.95-150.3817.0316.82-150.3817.0316.82-20.72-46.43-184.62-10.46-33.08-124.950.0775.0133.33-129.3113.7918.81108.4028.6559.1597.990.85-3.332.30-18.97268.9725.92-35.52-57.79
19Q4 (4)53.9542.120.0-176.0646.220.0-181.2546.020.0-181.2546.020.0-14.15-7.440.0-7.86-1.160.00.04100.00.0-150.0047.680.084.2620.890.097.16-0.180.02.846.740.040.20-40.940.0
19Q3 (3)37.96-38.760.0-327.37-273.920.0-335.78-283.440.0-335.78-283.440.0-13.17-120.230.0-7.77-117.650.00.02-50.00.0-286.67-298.150.069.7010.30.097.34-2.660.02.6600.068.07101.630.0
19Q2 (2)61.9914.610.0-87.5552.350.0-87.5751.560.0-87.5751.560.0-5.9817.860.0-3.5723.230.00.0433.330.0-72.0054.790.063.19-7.220.0100.00-1.340.00.00100.00.033.76-45.030.0
19Q1 (1)54.090.00.0-183.730.00.0-180.780.00.0-180.780.00.0-7.280.00.0-4.650.00.00.030.00.0-159.260.00.068.110.00.0101.360.00.0-1.360.00.061.410.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)23.15-54.68-100.91022.2974.64-89.340-89.490-8.840-7.8800.09-30.77-64.91011.434.86112.91-61.11-12.9100.256.1364.4359.52
2022 (9)51.08-20.68-22.34012.7628.15-7.720-7.800-1.090-0.9300.13-40.916.82-29.8410.9012.26290.35105.25-190.3500.2435.240.3938.75
2021 (8)64.40-8.05-3.4409.96-32.43-2.430-2.510-0.690-0.3400.22-26.679.7209.71-90.41141.4649.35-41.4600.17-79.6829.11-4.87
2020 (7)70.0430.94-91.99014.74-29.84-97.150-97.190-55.400-28.1000.30100.0-78.450101.2620.1894.72-3.835.28249.920.86-29.9730.60-34.95
2019 (6)53.4990.56-178.05021.01104.29-180.830-180.830-43.670-26.4700.1525.0-153.15084.2698.2198.49-3.611.5101.23-32.347.04-26.36
2018 (5)28.07-27.41-133.40010.2817.87-130.340-130.320-22.760-15.7000.12-36.84-114.89042.51-11.6102.172.17-2.4501.82063.8812.27
2017 (4)38.6712.41-58.7708.7210.37-58.750-58.700-14.270-11.0400.19-17.39-45.97048.09278.07100.00-18.12-0.0000.00056.901.37
2016 (3)34.40376.45-54.4607.91-52.1-44.470-44.410-11.180-10.0100.2391.67-32.41012.7232.64122.124.35-22.1200.00056.13-47.42
2015 (2)7.220-153.91016.50-36.34-131.200-130.930-17.770-16.1500.1250.0-103.8809.59-6.35117.040.43-17.0400.000106.75-23.96
2014 (1)-39.780-287.84025.93-70.83-247.030-247.060-21.300-18.4000.080-196.30010.24-55.07116.5415.44-16.5400.000140.38-73.06

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