玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)4.57116.598.550.16-5.886.670.7936.2136.214.22134.44103.863.50-56.55-1.7417.29-37.1125.4892.348.2487.812070.00.0
23Q3 (19)2.1152.9-41.710.176.2521.430.58-6.455.451.812.5-20.358.06-30.51108.3327.49-38.8280.9285.31-26.4236.642070.00.0
23Q2 (18)1.38-36.11-59.050.1614.2933.330.6210.7124.01.6-15.79-6.4311.5978.88225.644.9373.29202.81115.9431.81128.492070.00.0
23Q1 (17)2.16-48.69-40.330.14-6.6740.00.56-3.45-24.321.9-8.21-3.556.4881.91134.6325.9388.1926.8387.9678.961.642070.00.0
22Q4 (16)4.2116.3-0.710.157.1450.00.585.4511.542.07-8.4139.863.56-7.8751.0713.78-9.3212.3349.17-21.2440.862070.00.0
22Q3 (15)3.627.42-44.90.1416.67133.330.5510.022.222.2632.1638.653.878.61323.4815.192.4121.8262.4323.04151.642070.00.0
22Q2 (14)3.37-6.91-9.410.1220.09.090.5-32.43-43.181.71-13.2-32.143.5628.920.4214.84-27.42-37.2850.74-6.76-25.12070.00.0
22Q1 (13)3.62-14.6247.760.10.066.670.7442.3185.01.9733.11-40.32.7617.1312.820.4466.6825.2154.4255.91-59.62070.00.0
21Q4 (12)4.24-35.4678.90.166.6711.110.5215.5626.831.48-9.2-60.02.36158.25-37.8912.2679.06-29.1134.9140.69-77.642070.00.0
21Q3 (11)6.5776.6167.60.06-45.450.00.45-48.8615.381.63-35.32-50.150.91-69.12-40.336.85-71.05-31.1624.81-63.38-70.262070.00.0
21Q2 (10)3.7251.8476.30.1183.3357.140.88120.0120.02.52-23.64-36.22.9620.74-10.8723.6644.8924.7867.74-49.71-63.812070.00.0
21Q1 (9)2.453.385.60.06-33.3320.00.4-2.4437.933.3-10.81-29.642.45-35.5113.6316.33-5.6230.61134.69-13.72-33.372070.00.0
20Q4 (8)2.37-39.5451.920.0950.050.00.415.1336.673.713.1514.913.80148.1-1.2717.3073.88-10.04156.1287.15-24.372070.00.0
20Q3 (7)3.9285.78335.560.06-14.29-14.290.39-2.530.03.27-17.2212.371.53-53.86-80.329.95-47.52-70.1583.42-55.44-74.22070.018.97
20Q2 (6)2.11-9.0540.670.0740.00.00.437.9337.933.95-15.78110.113.3253.93-28.9118.9651.66-1.94187.20-7.449.362070.018.97
20Q1 (5)2.3248.72186.420.05-16.670.00.29-3.330.04.6945.65194.972.16-43.97-65.0912.50-35.0-65.09202.16-2.062.982070.018.97
19Q4 (4)1.5673.330.00.06-14.290.00.30.00.03.2210.650.03.85-50.550.019.23-42.310.0206.41-36.160.020718.970.0
19Q3 (3)0.9-40.00.00.070.00.00.33.450.02.9154.790.07.7866.670.033.3372.410.0323.33157.980.01740.00.0
19Q2 (2)1.585.190.00.0740.00.00.290.00.01.8818.240.04.67-24.40.019.33-46.00.0125.33-36.150.01740.00.0
19Q1 (1)0.810.00.00.050.00.00.290.00.01.590.00.06.170.00.035.800.00.0196.300.00.01740.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)10.23-30.930.6221.572.547.179.5219.06.0676.024.8355.1593.0672.282070.0
2022 (9)14.81-12.730.5150.02.375.88.0-10.513.4471.8816.0021.2354.022.542070.0
2021 (8)16.9758.30.3425.932.2451.358.94-42.772.00-20.4513.20-4.3952.68-63.842070.0
2020 (7)10.72125.210.278.01.4825.4215.6262.712.52-52.0413.81-44.31145.71-27.752070.0
2019 (6)4.7668.790.2531.581.1828.269.6179.075.25-22.0524.79-24.01201.6865.3320718.97
2018 (5)2.82-5.370.190.00.9227.783.4472.866.745.6732.6235.03121.9982.6717412.26
2017 (4)2.9817.790.19-9.520.7233.331.9932.676.38-23.1924.1613.266.7812.631556.9
2016 (3)2.53145.630.21-4.550.5420.01.551.528.30-61.1421.34-51.1559.29-38.3214545.0
2015 (2)1.0390.740.2257.140.4573.080.996.4521.36-17.6143.69-9.2696.12-44.1910042.86
2014 (1)0.54500.00.14133.330.2644.440.93126.8325.93048.150172.220700

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