- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.97 | 14.41 | 0.0 | 0.17 | 6.25 | -32.0 | 0.32 | 10.34 | -15.79 | 0.11 | 10.0 | 22.22 | 4.28 | -7.13 | -32.0 | 8.06 | -3.55 | -15.79 | 2.77 | -3.85 | 22.22 | 0 | 0 | 0 |
| 23Q3 (19) | 3.47 | 18.43 | -35.02 | 0.16 | -30.43 | -27.27 | 0.29 | -19.44 | -9.38 | 0.1 | -9.09 | 0.0 | 4.61 | -41.26 | 11.92 | 8.36 | -31.98 | 39.46 | 2.88 | -23.24 | 53.89 | 0 | 0 | 0 |
| 23Q2 (18) | 2.93 | 2.09 | -46.92 | 0.23 | 64.29 | -11.54 | 0.36 | 44.0 | -2.7 | 0.11 | 22.22 | 0.0 | 7.85 | 60.92 | 66.66 | 12.29 | 41.05 | 83.3 | 3.75 | 19.72 | 88.4 | 0 | 0 | 0 |
| 23Q1 (17) | 2.87 | -27.71 | -44.27 | 0.14 | -44.0 | -22.22 | 0.25 | -34.21 | -21.88 | 0.09 | 0.0 | -10.0 | 4.88 | -22.54 | 39.57 | 8.71 | -9.0 | 40.19 | 3.14 | 38.33 | 61.5 | 0 | 0 | 0 |
| 22Q4 (16) | 3.97 | -25.66 | -31.08 | 0.25 | 13.64 | 0.0 | 0.38 | 18.75 | 11.76 | 0.09 | -10.0 | 200.0 | 6.30 | 52.85 | 45.09 | 9.57 | 59.73 | 62.16 | 2.27 | 21.06 | 335.26 | 0 | 0 | -100.0 |
| 22Q3 (15) | 5.34 | -3.26 | -10.25 | 0.22 | -15.38 | 22.22 | 0.32 | -13.51 | -3.03 | 0.1 | -9.09 | 0.0 | 4.12 | -12.53 | 36.18 | 5.99 | -10.6 | 8.05 | 1.87 | -6.03 | 11.42 | 0 | 0 | -100.0 |
| 22Q2 (14) | 5.52 | 7.18 | -36.55 | 0.26 | 44.44 | -27.78 | 0.37 | 15.62 | -40.32 | 0.11 | 10.0 | -38.89 | 4.71 | 34.76 | 13.83 | 6.70 | 7.87 | -5.94 | 1.99 | 2.63 | -3.68 | 0 | 0 | -100.0 |
| 22Q1 (13) | 5.15 | -10.59 | 0 | 0.18 | -28.0 | 0 | 0.32 | -5.88 | 0 | 0.1 | 233.33 | 0 | 3.50 | -19.47 | 0 | 6.21 | 5.27 | 0 | 1.94 | 272.82 | 0 | 0 | -100.0 | 0 |
| 21Q4 (12) | 5.76 | -3.19 | 0 | 0.25 | 38.89 | 0 | 0.34 | 3.03 | 0 | 0.03 | -70.0 | 0 | 4.34 | 43.47 | 0 | 5.90 | 6.43 | 0 | 0.52 | -69.01 | 0 | 635 | 0.0 | 0 |
| 21Q3 (11) | 5.95 | -31.61 | 0 | 0.18 | -50.0 | 0 | 0.33 | -46.77 | 0 | 0.1 | -44.44 | 0 | 3.03 | -26.89 | 0 | 5.55 | -22.17 | 0 | 1.68 | -18.77 | 0 | 635 | 0.0 | 0 |
| 21Q2 (10) | 8.7 | 0 | 0 | 0.36 | 0 | 0 | 0.62 | 0 | 0 | 0.18 | 0 | 0 | 4.14 | 0 | 0 | 7.13 | 0 | 0 | 2.07 | 0 | 0 | 635 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.24 | -33.77 | 0.69 | -23.33 | 1.22 | -12.23 | 0.42 | 2.44 | 5.21 | 15.75 | 9.21 | 32.52 | 3.17 | 54.66 | 0 | 0 |
| 2022 (9) | 19.99 | -2.06 | 0.9 | 13.92 | 1.39 | 7.75 | 0.41 | 36.67 | 4.50 | 16.32 | 6.95 | 10.02 | 2.05 | 39.54 | 0 | 0 |
| 2021 (8) | 20.41 | 40.18 | 0.79 | 17.91 | 1.29 | 19.44 | 0.3 | -18.92 | 3.87 | -15.89 | 6.32 | -14.79 | 1.47 | -42.16 | 635 | 0.0 |
| 2020 (7) | 14.56 | -15.89 | 0.67 | -24.72 | 1.08 | -14.96 | 0.37 | -5.13 | 4.60 | -10.5 | 7.42 | 1.1 | 2.54 | 12.79 | 635 | 0.0 |
| 2019 (6) | 17.31 | -8.99 | 0.89 | -5.32 | 1.27 | 12.39 | 0.39 | -2.5 | 5.14 | 4.03 | 7.34 | 23.49 | 2.25 | 7.13 | 635 | 0.0 |
| 2018 (5) | 19.02 | -13.51 | 0.94 | -6.0 | 1.13 | 13.0 | 0.4 | -13.04 | 4.94 | 8.68 | 5.94 | 30.65 | 2.10 | 0.53 | 635 | 0.0 |
| 2017 (4) | 21.99 | 10.17 | 1.0 | 26.58 | 1.0 | 0.0 | 0.46 | -2.13 | 4.55 | 14.9 | 4.55 | -9.23 | 2.09 | -11.16 | 635 | 0.0 |
| 2016 (3) | 19.96 | 8.48 | 0.79 | 11.27 | 1.0 | 6.38 | 0.47 | 176.47 | 3.96 | 2.57 | 5.01 | -1.93 | 2.35 | 154.86 | 635 | 4.79 |
| 2015 (2) | 18.4 | 0 | 0.71 | 0 | 0.94 | 0 | 0.17 | 0 | 3.86 | 0 | 5.11 | 0 | 0.92 | 0 | 606 | 0 |
