玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)36.00-1.370.9312.28-2.15-20.527.57-64.14-57.665.87-64.93-60.50.98-66.55-73.220.83-64.98-72.240.140.0-30.010.62-55.92-44.6618.61-10.49-14.59162.75173.9688.47-62.75-254.56-559.7518.89-7.45.41
23Q3 (19)36.502.8217.9312.55-1.57-3.0121.11-5.97-5.9316.74-5.8-10.192.93-14.58-33.262.37-14.13-31.50.14-12.5-26.3224.09-3.060.7920.79-25.0-14.9759.404.753.1740.60-6.22-4.3120.404.0322.74
23Q2 (18)35.509.98-2.3412.753.91-29.7922.4510.9218.0317.771.5420.073.43-2.83-4.192.76-5.48-2.470.16-5.88-15.7924.8514.1521.9327.7235.55-7.5756.71-6.68-40.643.299.63854.7919.619.5519.65
23Q1 (17)32.28-9.513.912.27-20.5819.4720.2413.296.717.5017.77127.863.53-3.55101.712.92-2.34104.20.17-15.0-10.5321.7713.4487.1920.45-6.15-16.2660.77-29.63-39.2339.49189.33017.90-0.1113.51
22Q4 (16)35.6715.2515.8915.4519.411.4717.88-20.32-5.0514.86-20.28-7.33.66-16.63-11.382.99-13.58-12.320.205.26-4.7619.19-19.71-4.4321.79-10.880.1486.3549.9817.5913.65-67.83-48.1417.927.8216.06
22Q3 (15)30.95-14.867.1312.94-28.7446.8822.4417.98172.018.6425.95186.334.3922.63245.673.4622.26235.920.190.018.7523.9017.27140.4424.45-18.4712.9957.58-39.69-45.7942.42835.69708.0816.621.4-10.5
22Q2 (14)36.3528.2635.1818.1676.83283.1219.0284.84457.7714.8092.71601.423.58104.57894.442.8397.9843.330.190.035.7120.3875.24286.7229.9922.816.6595.47-4.53-31.614.530111.4516.393.93-19.54
22Q1 (13)28.34-7.93-4.3210.27-25.9152.9610.29-45.35155.977.68-52.09123.911.75-57.63236.541.43-58.06217.780.19-9.5246.1511.63-42.0891.2824.4212.2245.27100.0036.180.00.00-100.0100.015.772.14-29.0
21Q4 (12)30.786.54-13.1213.8657.3222.1118.83128.2444.0716.03146.2451.234.13225.2128.183.41231.07115.820.2131.2540.020.08102.0134.3121.760.5551.2273.43-30.85-15.5526.32477.19101.7515.44-16.86-23.79
21Q3 (11)28.897.44-3.678.8185.86-4.458.25141.948.136.51208.537.61.27252.7814.411.03243.339.570.1614.296.679.9488.614.8521.64-23.0446.41106.20-23.92-12.4-6.9882.3767.1518.57-8.84-4.72
21Q2 (10)26.89-9.22-18.714.7416.75-62.853.41-15.17-82.322.11-38.48-86.970.36-30.77-88.710.30-33.33-88.720.147.69-12.55.27-13.32-74.9528.1267.2818.65139.5839.58111.43-39.58-1918.75-216.4920.37-8.280
21Q1 (9)29.62-16.4-8.924.06-64.23-52.294.02-69.241440.03.43-67.64237.750.52-71.27223.810.45-71.52228.570.13-13.33-7.146.08-59.33253.4916.8116.82-0.53100.0015.0103.36-1.96-115.03-100.0622.219.6211.38
20Q4 (8)35.4318.140.011.3523.1-12.9613.0771.3-16.2210.6075.21-19.71.8163.06-28.171.5868.09-26.850.150.0-6.2514.9557.7-13.9814.39-2.64-12.186.96-28.283.9213.04161.41-20.1120.263.9513.76
20Q3 (7)29.99-9.34-8.829.22-27.74-14.157.63-60.45-15.136.05-62.63-10.11.11-65.2-6.720.94-64.66-5.050.15-6.257.149.48-54.94-13.0314.78-37.64-19.98121.2483.641.56-21.24-162.5-9.5919.4903.45
20Q2 (6)33.081.72-2.5312.7649.943.6619.296530.093.2916.19750.2141.643.19859.52147.292.66860.0148.60.1614.290.021.041123.2681.5423.7040.24-11.4366.02102.22-46.6533.98-98.89246.940.00-100.0-100.0
20Q1 (5)32.52-8.211.888.51-34.74-19.87-0.30-101.92-101.56-2.49-118.86-114.93-0.42-116.67-113.86-0.35-116.2-113.510.14-12.5-6.671.72-90.1-91.8416.903.24-6.73-2975.00-3655.49-5487.653075.0018734.386766.7319.9411.9610.23
19Q4 (4)35.437.720.013.0421.420.015.6073.530.013.2096.140.02.52111.760.02.16118.180.00.1614.290.017.3859.450.016.37-11.370.083.67-29.910.016.33184.240.017.81-5.470.0
19Q3 (3)32.89-3.090.010.74-12.750.08.99-9.920.06.730.450.01.19-7.750.00.99-7.480.00.14-12.50.010.90-5.950.018.47-30.980.0119.38-3.530.0-19.3816.20.018.846.380.0
19Q2 (2)33.946.330.012.3115.910.09.98-48.160.06.70-59.830.01.29-57.430.01.07-58.690.00.166.670.011.59-45.050.026.7647.680.0123.75124.110.0-23.12-151.640.017.71-2.10.0
19Q1 (1)31.920.00.010.620.00.019.250.00.016.680.00.03.030.00.02.590.00.00.150.00.021.090.00.018.120.00.055.220.00.044.780.00.018.090.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)35.116.5212.47-12.81.6450.0717.851.8814.462.5510.87-18.099.10-16.820.63-18.1820.357.7918.61-14.5969.81-14.4630.1263.84.874170.4719.2214.95
2022 (9)32.9612.814.3065.511.09-18.6317.5277.6914.1074.2913.27116.4810.94109.180.7720.3118.8863.8921.790.1481.61-6.9418.3949.480.11-35.316.72-10.35
2021 (8)29.22-10.728.64-17.871.34-16.879.86-3.528.092.86.1310.255.237.840.644.9211.52-4.8721.7651.2287.70-14.8412.3000.18-32.518.65-4.46
2020 (7)32.73-2.510.52-10.161.611.0510.22-24.357.87-27.65.56-30.594.85-30.010.61-3.1712.11-20.914.39-12.1102.9918.72-2.9900.265.2719.527.9
2019 (6)33.578.8911.7146.381.5946.7513.51-16.1410.87-23.938.01-37.186.93-35.230.63-16.015.31-12.0116.370.2486.7574.6213.25-73.660.25302.3618.09-5.83
2018 (5)30.83-1.098.00-5.551.09-12.2616.1123.9214.2924.9112.75-16.5610.70-8.310.75-25.7417.4020.016.33-36.1149.68-23.6450.3244.60.06019.21-3.47
2017 (4)31.17-4.398.47-29.591.2411.5413.005.1811.4413.2715.28-19.8311.67-14.941.01-25.1914.506.5425.56-36.1865.06-33.0734.801205.960.00019.9012.18
2016 (3)32.602.2612.0326.11.11-13.9212.3625.110.1032.219.0638.1213.7237.061.353.8513.6120.0240.053.5497.190.592.66-21.120.00017.74-9.58
2015 (2)31.88-9.079.54-15.81.29-11.229.88-25.497.64-30.5513.80-23.6710.01-24.451.308.3311.34-23.6438.68-0.8796.6213.153.38-76.870.00019.62-10.7
2014 (1)35.06011.3301.45-16.1613.26011.00018.08013.2501.20014.8510.9939.0211.9385.4073.714.60-71.270.00021.97-7.38

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