玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)0.0980.012.50.25127.27127.271.014.9458.733.72-10.14-3.88277.7826.26102.021111.11-36.1441.094133.33-50.08-14.56183-7.112.23
23Q3 (19)0.05-70.59-37.50.11175.083.330.87-13.064.154.141.4724.32220.00835.0193.331740.00195.8162.648280.00245.098.9219710.0615.88
23Q2 (18)0.17-43.33466.670.04-60.0-55.561.0-15.2581.824.08-20.3115.2523.53-29.41-92.16588.2449.55-67.912400.0040.62-79.661790.08.48
23Q1 (17)0.3275.0900.00.1-9.0901.1887.3218.925.1232.384.8433.33-75.760393.33-50.05-68.111706.67-64.72-81.521790.08.48
22Q4 (16)0.080.060.00.1183.3310.00.6318.8746.513.8716.2234.38137.5083.33-31.25787.5018.87-8.434837.5016.22-16.021795.298.48
22Q3 (15)0.08166.67700.00.06-33.33-33.330.53-3.6417.783.33-5.93-0.675.00-75.0-91.67662.50-63.86-85.284162.50-64.72-87.571703.036.92
22Q2 (14)0.030.000.090-10.00.5548.6519.573.5427.8-12.38300.00001833.3348.65011800.0027.801650.03.77
22Q1 (13)0.03-40.000-100.0-100.00.37-13.95-13.952.77-3.82-22.410.00-100.001233.3343.4109233.3360.301650.03.77
21Q4 (12)0.05400.000.111.110.00.43-4.44-12.242.88-14.03-28.36200.00-77.780860.00-80.8905760.00-82.8101653.773.77
21Q3 (11)0.01000.09-10.0-18.180.45-2.17-19.643.35-17.08-13.44900.00004500.000033500.00001590.0-11.17
21Q2 (10)0000.1-28.57300.00.466.98-8.04.0413.17-21.860.00000.00000.00001590.0-11.17
21Q1 (9)0000.1440.0-6.670.43-12.24-21.823.57-11.19-35.560.00000.00000.00001590.0-3.64
20Q4 (8)0000.1-9.09-28.570.49-12.5-9.264.023.88-15.370.00000.00000.0000159-11.17-3.64
20Q3 (7)0000.11320.0-45.00.5612.0-11.113.87-25.15-37.280.00000.00000.00001790.08.48
20Q2 (6)000-0.05-133.33-129.410.5-9.09-33.335.17-6.6813.130.00000.00000.00001798.488.48
20Q1 (5)0000.157.14-11.760.551.85-19.125.5416.6322.840.00000.00000.00001650.00.0
19Q4 (4)000.00.14-30.00.00.54-14.290.04.75-23.010.00.0000.00.0000.00.0000.01650.00.0
19Q3 (3)000.00.217.650.00.63-16.00.06.1735.010.00.0000.00.0000.00.0000.01650.00.0
19Q2 (2)000.00.170.00.00.7510.290.04.571.330.00.0000.00.0000.00.0000.01650.00.0
19Q1 (1)00.00.00.170.00.00.680.00.04.510.00.00.000.00.00.000.00.00.000.00.01650.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)0.61177.270.4988.464.0493.317.0726.3580.33-32.03662.30-30.282798.36-54.431832.23
2022 (9)0.22340.00.26-38.12.0918.0813.51-2.38118.18-85.93950.00-73.166140.91-77.811798.48
2021 (8)0.0500.4240.01.77-15.3113.84-25.63840.0003540.00027680.0001653.77
2020 (7)000.3-55.882.09-19.6218.61-6.950.0000.0000.000159-11.17
2019 (6)000.6888.892.6-0.7620.020.990.0000.0000.0001798.48
2018 (5)000.36227.272.62-14.9416.5352.490.0000.0000.00016525.95
2017 (4)000.1103.0826.2310.84-2.170.0000.0000.0001314.8
2016 (3)00002.4443.5311.0867.370.0000.0000.000125-10.71
2015 (2)00001.737.16.6294.130.0000.0000.00014060.92
2014 (1)00001.241.643.419.290.0000.0000.0008729.85

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