玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)76.33-2.8119.77-38.5347.6782.16-54.21-4.2378.15-52.89-34.7273.97-3.24-66.1536.22-2.09-74.1735.090.0433.33100.0-20.14-86.3188.0544.80-14.73-15.5570.51-50.13-19.1529.49171.26130.6960.346.66-59.22
23Q3 (19)78.54-6.127.47-73.63-254.3914.16-52.01-202.2-34.12-39.26-194.9-26.16-1.95-122.57-50.0-1.20-121.66-62.160.03-76.920.0-10.81-117.79-300.9352.5410.19-0.17141.3851.06-35.57-41.38-745.5266.1456.57264.55.03
23Q2 (18)83.66-1.333.347.69-21.07-14.950.89-15.24-12.9541.37-15.66-13.748.64-53.94-47.095.54-52.49-44.320.13-45.83-38.160.78-7.26-5.4447.68-33.21-20.2493.59-6.99-2.336.411127.7853.4715.5230.9740.33
23Q1 (17)84.7933.056.9960.42127.9712.9360.04124.28.2649.05124.147.6418.76469.2925.3211.66462.1134.330.241100.026.3265.54138.897.671.3934.57-2.15100.6215.374.44-0.62-104.88-117.0511.85-91.99-7.78
22Q4 (16)63.73-12.790-215.99-151.80-248.10-539.760-203.15-552.80-5.08-290.770-3.22-335.1400.02-33.330-168.52-3232.34053.050.8087.22-60.26012.78110.460147.96174.710
22Q3 (15)73.08-9.770-85.78-253.070-38.78-166.340-31.12-164.890-1.30-107.960-0.74-107.4400.03-85.7105.38-91.63052.63-11.960219.44129.010-122.22-3026.14053.86386.980
22Q2 (14)80.992.2056.044.75058.465.41047.965.24016.339.0809.9514.6300.2110.53064.285.53059.78-18.06095.82-0.5404.1814.17011.06-13.930
22Q1 (13)79.250053.500055.460045.570014.97008.68000.190060.910072.960096.34003.660012.8500
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)83.185.1437.354.810.7612.6238.22-3.1230.58-5.7620.11-17.6813.93-9.490.44-4.3550.30-0.144.80-15.5597.758.282.25-76.890.16-34.3320.845.84
2022 (9)79.11-4.9735.641.059.553.5739.4511.7232.4513.3824.4334.2315.3950.290.4635.2950.359.1753.05-29.9890.28-9.479.7200.25019.69-17.16
2021 (8)83.25-0.9235.2770.729.22-31.8335.3194.6528.62100.718.20168.8310.24145.560.3436.046.1230.5475.76-19.8899.72-12.660.0000.00023.77-14.06
2020 (7)84.021.3320.66-32.6413.5333.8918.14-37.0614.26-37.076.77-49.74.17-45.630.25-19.3535.33-15.5894.566.45114.177.09-14.1700.00027.6624.26
2019 (6)82.92-0.5330.67-26.7710.1185.328.82-30.2222.66-30.1513.46-45.867.67-39.080.31-13.8941.85-15.7388.83-5.7106.615.16-6.6100.00022.2624.57
2018 (5)83.36-1.0341.88-13.45.4533.1241.30-9.3132.44-12.7524.86-34.0812.59-29.780.36-23.449.66-3.0594.20-29.19101.38-4.52-1.3800.00017.871.36
2017 (4)84.230.9548.36-1.474.10-4.6745.54-2.2537.180.4637.71-18.4117.93-35.060.47-35.6251.22-2.33133.0348.97106.180.61-6.1800.00017.633.64
2016 (3)83.44049.0804.30046.59037.01046.22027.6100.73052.44089.300105.540-5.2300.00017.010

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