玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)73.984.070.8246.158.727.9542.33-17.58-0.5934.36-19.340.977.47-10.3221.866.12-8.7917.240.1812.520.042.99-17.34-0.8819.75-19.0218.76108.6331.918.63-9.35-153.0010.4018.8636.3
23Q3 (19)71.095.9-0.2442.4513.1115.4851.3614.3620.0842.6021.417.268.3351.4558.066.7150.4551.470.1623.0833.3352.0112.618.224.391.5431.9182.35-1.92-4.7517.6510.0321.018.75-23.31-11.17
23Q2 (18)67.13-8.15-1.7137.53-16.418.6644.91-3.385.1835.09-5.6210.735.50-18.2861.764.46-20.6457.040.13-13.3344.4446.19-2.285.0324.024.7121.0783.96-13.334.5816.04413.21-18.6711.4111.21-24.49
23Q1 (17)73.09-0.44.5244.905.031.7746.489.16-13.5737.189.26-13.76.739.79-6.45.627.66-6.330.150.07.1447.278.99-13.8422.9437.9411.7496.88-3.1217.273.120-82.7510.2634.4711.16
22Q4 (16)73.382.9815.842.7516.2942.3142.58-0.4444.3434.03-6.3323.796.1316.3218.85.2217.8324.290.1525.00.043.37-1.4342.3816.63-10.06-13.79100.0015.66-2.20.00-100.0100.07.63-22.54-30.26
22Q3 (15)71.264.3316.7236.766.43-0.4942.770.1618.7436.3314.6415.635.2755.0-13.044.4355.99-8.280.1233.33-20.044.000.0519.3718.49-6.8-30.2586.467.69-15.6714.58-26.04678.479.85-34.8125.8
22Q2 (14)68.30-2.3317.4134.54-21.7112.7342.70-20.671.931.69-26.44204.133.40-52.71153.732.84-52.67165.420.09-35.71-10.043.98-19.8366.7219.84-3.36-20.1980.28-2.82-35.3319.728.85181.6915.1163.7166.78
22Q1 (13)69.9310.351.3344.1246.8714.953.7882.3121.4543.0856.7120.947.1939.3465.676.0042.8665.290.14-6.6740.054.8680.1119.7820.536.43-22.2982.61-19.21-4.6818.12906.1635.879.23-15.63-8.88
21Q4 (12)63.373.8-6.430.04-18.684.5229.50-18.1-90.1127.49-12.51-89.095.16-14.85-83.434.20-13.04-84.770.150.036.3630.46-17.36-89.8319.29-27.2444.71102.25-0.27965.07-2.2510.86-102.4910.9439.72-26.48
21Q3 (11)61.054.95-11.136.9420.56-5.636.0245.01-4.0731.42201.545.656.06352.2419.764.83351.412.850.1550.07.1436.8639.73-5.3926.516.64112.76102.52-17.41-0.9-2.5289.5645.177.83-13.58-14.24
21Q2 (10)58.17-15.71-5.0830.64-20.2183.5824.84-43.993.0110.42-70.757.311.34-69.1228.851.07-70.5228.920.100.025.026.38-42.469.124.86-5.9-0.84124.1443.24-2.85-24.14-281.0313.19.06-10.560
21Q1 (9)69.011.94-1.3638.4033.6111.3744.28-85.1528.235.62-85.8628.684.34-86.0636.483.63-86.8332.480.10-9.090.045.80-84.7125.126.4298.2-4.9686.67802.78-13.3313.33-85.25010.13-31.920
20Q4 (8)67.70-1.41-15.4428.74-26.55-20.26298.24694.25802.66251.98747.28632.9331.14515.42606.1227.57544.16610.570.11-21.430.0299.52668.79761.9313.336.9848.779.60-90.72-91.1990.402066.21107.3114.8862.9828.06
20Q3 (7)68.6712.063.6139.13134.4589.8637.55191.76109.7829.74206.28135.845.06386.54169.154.28415.66169.180.1475.07.6938.96149.7498.5712.46-50.3-34.76103.45-19.04-9.72-4.6083.4568.479.130-31.09
20Q2 (6)61.28-12.41-3.1516.69-51.632.9912.87-62.7413.499.71-64.9212.01.04-67.3-16.80.83-69.71-23.150.08-20.0-33.3315.60-57.3916.525.07-9.8236.55127.7827.7815.8-27.780-168.520.000-100.0
20Q1 (5)69.96-12.621.5234.48-4.3339.8834.544.5420.927.68-19.4929.833.18-27.890.322.74-29.38-2.140.10-9.09-23.0836.615.3512.4427.80210.2786.08100.00-8.2415.620.00100.0-100.00.00-100.0-100.0
19Q4 (4)80.0620.790.036.0474.870.033.0484.580.034.38172.640.04.41134.570.03.88144.030.00.11-15.380.034.7577.120.08.96-53.090.0108.97-4.90.0-8.9738.460.011.62-12.30.0
19Q3 (3)66.284.760.020.6164.220.017.9057.850.012.6145.440.01.8850.40.01.5947.220.00.138.330.019.6246.530.019.104.030.0114.583.840.0-14.58-40.970.013.250.910.0
19Q2 (2)63.27-8.180.012.55-49.090.011.34-60.310.08.67-59.330.01.25-60.570.01.08-61.430.00.12-7.690.013.39-58.880.018.3622.890.0110.3427.590.0-10.34-176.550.013.136.490.0
19Q1 (1)68.910.00.024.650.00.028.570.00.021.320.00.03.170.00.02.800.00.00.130.00.032.560.00.014.940.00.086.490.00.013.510.00.012.330.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)71.580.8243.097.160.79-26.6246.241.0537.351.8328.2827.4423.9527.120.6425.4947.050.4919.7518.7693.165.896.84-43.10.06010.141.91
2022 (9)71.0013.0940.2118.161.0819.3145.7636.0336.6836.9722.1932.3218.8430.020.51-5.5646.8234.516.63-13.7987.97-12.9612.0300.0009.955.51
2021 (8)62.78-6.834.039.630.90-42.3633.64-67.5726.78-69.0316.77-50.7614.49-52.740.5454.2934.81-67.0419.2944.71101.08238.2-1.0800.0009.43-21.35
2020 (7)67.36-2.9431.0433.741.57-24.26103.72360.9886.46357.2234.06219.2130.66215.430.35-31.37105.62323.3313.3348.7729.89-71.070.1100.13-45.6211.99-4.92
2019 (6)69.4014.0723.21215.782.0710.822.50242.4718.91632.9510.67667.639.72671.430.514.0824.95189.448.96-23.87103.07-8.54-3.0700.24-33.4812.61-14.39
2018 (5)60.84-3.377.35-51.871.87118.936.57-58.472.58-81.01.39-78.581.26-78.790.4911.368.62-48.8711.7729.91112.7016.64-12.7000.37014.7315.71
2017 (4)62.96-8.9415.27-54.090.8596.5415.82-51.4413.58-49.946.49-68.755.94-68.470.44-36.2316.86-49.069.06-4.5396.62-5.43.3800.00012.7318.42
2016 (3)69.141.1733.268.590.4325.2532.583.127.132.7720.77-15.7418.84-13.70.69-16.8733.102.649.49-19.64102.135.22-2.1300.00010.75-7.17
2015 (2)68.341.3330.63-18.520.35-23.3531.60-28.5626.40-26.8724.65-29.1521.83-28.610.83-2.3532.25-28.0111.81-15.8297.0714.222.93-80.490.00011.5840.19
2014 (1)67.44037.5900.45155.6644.23036.10034.79030.5800.85-36.5744.8011.514.035.5784.98-13.8715.021026.280.0008.2621.29

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