- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.73 | -31.61 | -60.62 | 0.89 | -6.32 | -23.93 | 0.57 | 0.0 | -56.49 | 0.53 | -8.62 | -11.67 | 13.22 | 36.98 | 93.17 | 8.47 | 46.21 | 10.49 | 7.88 | 33.61 | 124.31 | 817 | 0.0 | 0.0 |
| 23Q3 (19) | 9.84 | -3.24 | -36.72 | 0.95 | 15.85 | 3.26 | 0.57 | 14.0 | -48.65 | 0.58 | 0.0 | -30.95 | 9.65 | 19.74 | 63.18 | 5.79 | 17.82 | -18.85 | 5.89 | 3.35 | 9.11 | 817 | 0.0 | 14.11 |
| 23Q2 (18) | 10.17 | 0.89 | -3.78 | 0.82 | -9.89 | 22.39 | 0.5 | -1.96 | -33.33 | 0.58 | -9.38 | -1.69 | 8.06 | -10.69 | 27.2 | 4.92 | -2.83 | -30.71 | 5.70 | -10.18 | 2.17 | 817 | 0.0 | 14.11 |
| 23Q1 (17) | 10.08 | -41.02 | 25.84 | 0.91 | -22.22 | 40.0 | 0.51 | -61.07 | 0.0 | 0.64 | 6.67 | 23.08 | 9.03 | 31.87 | 11.25 | 5.06 | -33.99 | -20.54 | 6.35 | 80.85 | -2.2 | 817 | 0.0 | 14.11 |
| 22Q4 (16) | 17.09 | 9.9 | 81.04 | 1.17 | 27.17 | 56.0 | 1.31 | 18.02 | 138.18 | 0.6 | -28.57 | 25.0 | 6.85 | 15.71 | -13.83 | 7.67 | 7.38 | 31.56 | 3.51 | -35.01 | -30.95 | 817 | 14.11 | 14.11 |
| 22Q3 (15) | 15.55 | 47.11 | 105.96 | 0.92 | 37.31 | 37.31 | 1.11 | 48.0 | 152.27 | 0.84 | 42.37 | 71.43 | 5.92 | -6.66 | -33.33 | 7.14 | 0.6 | 22.49 | 5.40 | -3.22 | -16.77 | 716 | 0.0 | 5.92 |
| 22Q2 (14) | 10.57 | 31.96 | 64.64 | 0.67 | 3.08 | 13.56 | 0.75 | 47.06 | 97.37 | 0.59 | 13.46 | 22.92 | 6.34 | -21.89 | -31.03 | 7.10 | 11.44 | 19.88 | 5.58 | -14.02 | -25.34 | 716 | 0.0 | 5.92 |
| 22Q1 (13) | 8.01 | -15.15 | 46.44 | 0.65 | -13.33 | 8.33 | 0.51 | -7.27 | 50.0 | 0.52 | 8.33 | 26.83 | 8.11 | 2.14 | -26.02 | 6.37 | 9.28 | 2.43 | 6.49 | 27.67 | -13.39 | 716 | 0.0 | 5.92 |
| 21Q4 (12) | 9.44 | 25.03 | 51.77 | 0.75 | 11.94 | 11.94 | 0.55 | 25.0 | 10.0 | 0.48 | -2.04 | 50.0 | 7.94 | -10.47 | -26.24 | 5.83 | -0.03 | -27.52 | 5.08 | -21.65 | -1.17 | 716 | 5.92 | 5.92 |
| 21Q3 (11) | 7.55 | 17.6 | -8.71 | 0.67 | 13.56 | 13.56 | 0.44 | 15.79 | -2.22 | 0.49 | 2.08 | 53.12 | 8.87 | -3.44 | 24.39 | 5.83 | -1.54 | 7.1 | 6.49 | -13.2 | 67.73 | 676 | 0.0 | 11.18 |
| 21Q2 (10) | 6.42 | 17.37 | -56.06 | 0.59 | -1.67 | -49.57 | 0.38 | 11.76 | -53.66 | 0.48 | 17.07 | -20.0 | 9.19 | -16.22 | 14.76 | 5.92 | -4.77 | 5.46 | 7.48 | -0.25 | 82.06 | 676 | 0.0 | 11.18 |
| 21Q1 (9) | 5.47 | -12.06 | -8.68 | 0.6 | -10.45 | 5.26 | 0.34 | -32.0 | -15.0 | 0.41 | 28.12 | 41.38 | 10.97 | 1.83 | 15.27 | 6.22 | -22.68 | -6.92 | 7.50 | 45.69 | 54.82 | 676 | 0.0 | 11.18 |
| 20Q4 (8) | 6.22 | -24.79 | -5.76 | 0.67 | 13.56 | -5.63 | 0.5 | 11.11 | 13.64 | 0.32 | 0.0 | 6.67 | 10.77 | 50.99 | 0.13 | 8.04 | 47.73 | 20.58 | 5.14 | 32.96 | 13.18 | 676 | 11.18 | 11.18 |
| 20Q3 (7) | 8.27 | -43.39 | -1.19 | 0.59 | -49.57 | -1.67 | 0.45 | -45.12 | -6.25 | 0.32 | -46.67 | 10.34 | 7.13 | -10.91 | -0.48 | 5.44 | -3.05 | -5.12 | 3.87 | -5.78 | 11.68 | 608 | 0.0 | 37.25 |
| 20Q2 (6) | 14.61 | 143.91 | 11.7 | 1.17 | 105.26 | 14.71 | 0.82 | 105.0 | -7.87 | 0.6 | 106.9 | 27.66 | 8.01 | -15.84 | 2.69 | 5.61 | -15.95 | -17.51 | 4.11 | -15.17 | 14.29 | 608 | 0.0 | 37.25 |
| 20Q1 (5) | 5.99 | -9.24 | 0 | 0.57 | -19.72 | 0 | 0.4 | -9.09 | 0 | 0.29 | -3.33 | 0 | 9.52 | -11.54 | 0 | 6.68 | 0.17 | 0 | 4.84 | 6.51 | 0 | 608 | 0.0 | 0 |
| 19Q4 (4) | 6.6 | -21.15 | 0.0 | 0.71 | 18.33 | 0.0 | 0.44 | -8.33 | 0.0 | 0.3 | 3.45 | 0.0 | 10.76 | 50.07 | 0.0 | 6.67 | 16.25 | 0.0 | 4.55 | 31.19 | 0.0 | 608 | 37.25 | 0.0 |
| 19Q3 (3) | 8.37 | -36.01 | 0.0 | 0.6 | -41.18 | 0.0 | 0.48 | -46.07 | 0.0 | 0.29 | -38.3 | 0.0 | 7.17 | -8.08 | 0.0 | 5.73 | -15.72 | 0.0 | 3.46 | -3.58 | 0.0 | 443 | 0.0 | 0.0 |
| 19Q2 (2) | 13.08 | 0 | 0.0 | 1.02 | 0 | 0.0 | 0.89 | 0 | 0.0 | 0.47 | 0 | 0.0 | 7.80 | 0 | 0.0 | 6.80 | 0 | 0.0 | 3.59 | 0 | 0.0 | 443 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 36.82 | -28.11 | 3.56 | 4.4 | 2.15 | -41.42 | 2.32 | -8.66 | 9.67 | 45.23 | 5.84 | -18.51 | 6.30 | 27.06 | 817 | 0.0 |
| 2022 (9) | 51.22 | 77.42 | 3.41 | 30.65 | 3.67 | 114.62 | 2.54 | 37.3 | 6.66 | -26.36 | 7.17 | 20.97 | 4.96 | -22.61 | 817 | 14.11 |
| 2021 (8) | 28.87 | -0.79 | 2.61 | 7.41 | 1.71 | -3.39 | 1.85 | 49.19 | 9.04 | 8.26 | 5.92 | -2.62 | 6.41 | 50.38 | 716 | 5.92 |
| 2020 (7) | 29.1 | 3.78 | 2.43 | 4.29 | 1.77 | -1.67 | 1.24 | 18.1 | 8.35 | 0.49 | 6.08 | -5.25 | 4.26 | 13.79 | 676 | 11.18 |
| 2019 (6) | 28.04 | 66.31 | 2.33 | 37.06 | 1.8 | 31.39 | 1.05 | 31.25 | 8.31 | -17.59 | 6.42 | -21.0 | 3.74 | -21.08 | 608 | 37.25 |
| 2018 (5) | 16.86 | 35.75 | 1.7 | 11.84 | 1.37 | 29.25 | 0.8 | 35.59 | 10.08 | -17.61 | 8.13 | -4.79 | 4.74 | -0.11 | 443 | 71.71 |
| 2017 (4) | 12.42 | -23.8 | 1.52 | -14.61 | 1.06 | -18.46 | 0.59 | 13.46 | 12.24 | 12.07 | 8.53 | 7.01 | 4.75 | 48.91 | 258 | 0.0 |
| 2016 (3) | 16.3 | 0 | 1.78 | 0 | 1.3 | 0 | 0.52 | 0 | 10.92 | -24.65 | 7.98 | -24.47 | 3.19 | -33.01 | 258 | 0 |
| 2015 (2) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 14.49 | 0.0 | 10.56 | 0.0 | 4.76 | 0.0 | 0 | 0 |
| 2014 (1) | 9.66 | 21.2 | 1.4 | 26.13 | 1.02 | 20.0 | 0.46 | 15.0 | 14.49 | 0 | 10.56 | 0 | 4.76 | 0 | 258 | 18.35 |
