玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)31.906.264.0118.0624.389.6517.33-13.6180.918.1333.31140.773.7054.17164.292.9063.84168.520.1623.0814.2920.30-12.5462.427.722.2510.53104.3543.48-40.37-4.35-115.9494.220.23-8.54-5.64
23Q3 (19)30.0211.647.9914.5243.34-12.2720.06-49.98-39.2913.60-52.36-47.612.40-54.8-71.191.77-51.64-69.590.130.0-40.9123.21-46.95-33.2327.11-40.55-19.9872.73197.5243.3827.27-63.9-46.2322.12-2.2540.44
23Q2 (18)26.89-8.7922.3410.13-38.7511.9340.10190.3727.4228.55198.3311.395.31175.13-11.53.66154.17-12.230.13-13.33-18.7543.75156.627.1145.601.88-14.0624.44-79.05-14.4475.56440.05.7822.6314.2423.93
23Q1 (17)29.48-3.8819.6416.540.4310.1913.8144.15-7.879.5727.09-20.711.9337.86-42.221.4433.33-39.750.157.14-25.017.0536.4-1.4544.7678.4726.33116.67-33.3316.67-22.2270.37019.81-7.625.3
22Q4 (16)30.6710.3212.5516.47-0.48-2.269.58-71.0-28.987.53-70.99-29.161.40-83.19-62.471.08-81.44-59.40.14-36.36-44.012.50-64.04-18.7325.08-25.97-43.12175.00245.041.89-75.00-247.86-221.4321.4436.1352.82
22Q3 (15)27.8026.483.1216.5582.875.7533.044.9971.7325.961.2980.038.3338.8377.615.8239.5780.190.2237.50.034.760.9966.1633.88-36.15-5.6550.7277.54-37.8250.72-28.99175.3615.75-13.75-5.86
22Q2 (14)21.98-10.8-19.819.05-39.71-33.3631.47109.94114.2325.63112.34119.626.0079.6460.04.1774.4864.820.16-20.0-27.2734.4298.9699.6553.0649.76-2.9428.57-71.43-69.3971.430971.4318.2615.5-1.99
22Q1 (13)24.64-9.58-1.5615.01-10.9254.4214.9911.1225.9712.0713.5532.933.34-10.4626.522.39-10.1529.890.20-20.00.017.3012.4815.7235.43-19.64-20.04100.00-18.9221.050.00100.0-100.015.8112.69-21.11
21Q4 (12)27.251.085.4616.857.6776.2613.49-29.89179.310.63-26.2855.413.73-20.4784.652.66-17.6587.320.2513.6425.015.38-26.4895.9244.0922.78-3.63123.3351.18-38.33-23.33-226.6776.6714.03-16.14-33.91
21Q3 (11)26.96-1.64-7.815.6515.2425.019.2430.97132.6514.4223.56162.664.6925.07185.983.2327.67199.070.220.015.7920.9221.3587.2935.91-34.31-15.5981.58-12.59-43.2518.42176.32136.8416.73-10.2-19.76
21Q2 (10)27.419.51-9.3613.5839.71-17.3514.6923.45-22.9311.6728.52-11.523.7542.05-24.552.5337.5-22.630.2210.0-12.017.2415.32-18.7654.6723.38-18.3793.3312.989.676.67-61.67-47.7818.63-7.040
21Q1 (9)25.03-3.13-3.849.721.67141.1911.90146.3842.869.0832.7586.832.6430.69153.851.8429.58138.960.200.033.3314.9590.4522.1444.31-3.159.682.61-58.765.2217.39117.39-65.2220.04-5.61-20.98
20Q4 (8)25.84-11.63-13.989.56-23.64-17.944.83-41.6-58.966.8424.59-14.612.0223.17-6.051.4231.48-8.390.205.265.267.85-29.72-47.3945.757.5514.69200.0039.13100.0-100.00-100.0021.231.82-16.45
20Q3 (7)29.24-3.3121.2312.52-23.839.588.27-56.61-83.675.49-58.38-88.261.64-67.0-88.01.08-66.97-88.630.19-24.0-5.011.17-47.36-79.0242.54-36.48-1.78143.7568.91694.85-50.00-491.67-161.0420.850-10.9
20Q2 (6)30.2416.1730.2916.43307.6930.2919.06128.8111.9213.19171.4-0.64.97377.882.053.27324.68-4.390.2566.67-3.8521.2273.3712.3366.9765.6446.7485.1170.2116.6312.77-74.47-52.770.00-100.0-100.0
20Q1 (5)26.03-13.35-6.74.03-65.41-74.088.33-29.23-46.64.86-39.33-59.061.04-51.63-63.890.77-50.32-63.510.15-21.05-16.6712.24-17.96-35.0340.431.350.6550.00-50.0-47.6250.000025.36-0.213.72
19Q4 (4)30.0424.540.011.6529.880.011.77-76.760.08.01-82.870.02.15-84.270.01.55-83.680.00.19-5.00.014.92-71.970.039.89-7.90.0100.00452.940.00.00-100.00.025.418.590.0
19Q3 (3)24.123.920.08.97-28.870.050.64197.360.046.75252.30.013.67180.70.09.50177.780.00.20-23.080.053.23181.790.043.31-5.110.018.09-75.220.081.91203.090.023.4036.760.0
19Q2 (2)23.21-16.810.012.61-18.910.017.039.170.013.2711.790.04.8769.10.03.4262.090.00.2644.440.018.890.270.045.6413.620.072.97-23.550.027.0300.017.11-23.270.0
19Q1 (1)27.900.00.015.550.00.015.600.00.011.870.00.02.880.00.02.110.00.00.180.00.018.840.00.040.170.00.095.450.00.00.000.00.022.300.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)29.6713.4615.014.243.0830.5222.27-4.517.22-7.4712.51-33.959.90-29.790.57-25.025.46-0.7827.7210.5367.598.9832.41-14.660.00021.1121.25
2022 (9)26.15-2.0214.402.492.3613.1423.3257.5718.6162.8218.9432.8214.1042.860.76-11.6325.6650.4125.08-43.1262.03-34.1737.97665.820.00017.410.87
2021 (8)26.69-5.0214.0523.142.09-19.6914.8036.2811.4340.2514.2652.359.8748.420.867.517.0622.7344.09-3.6394.21-10.074.9600.00017.26-17.65
2020 (7)28.107.8311.41-4.922.6010.3110.86-54.98.15-59.839.36-60.496.65-61.630.80-5.8813.90-48.045.7514.69104.76109.52-4.7600.4231.8120.96-3.85
2019 (6)26.062.612.00-1.152.35-21.5624.0847.120.2960.7823.6991.3617.3383.390.8513.3326.7337.0139.8915.7950.00-33.0850.0089.130.32135.9621.80-2.81
2018 (5)25.40-4.8312.14-4.933.00-24.9516.3731.0612.6230.2412.3846.349.4546.280.7511.9419.5115.5134.4523.7474.71-26.626.4400.13022.43-7.47
2017 (4)26.6923.7912.7773.984.00-9.7112.497.869.697.798.463.36.464.870.67-2.916.894.027.84-19.23101.7959.95-1.7900.00024.24-5.68
2016 (3)21.56-21.27.34-38.534.4330.8111.58-27.178.99-29.048.19-46.196.16-44.50.69-21.5916.24-16.4234.478.1663.64-15.4736.3647.110.00025.701.66
2015 (2)27.36239.4511.9403.3917.1815.90012.67015.22011.1000.88166.6719.43031.87-27.975.28-26.9324.7200.00025.28-46.5
2014 (1)8.060-19.4602.8948.68-18.960-20.060-9.080-6.6100.33-68.87-15.61044.2047.93103.035.05-3.0300.00047.2593.41

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