- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.33 | 18.75 | 3.91 | 0.01 | 0.0 | -50.0 | 0.11 | 10.0 | 10.0 | 0.06 | 0.0 | -14.29 | 0.75 | -15.79 | -51.88 | 8.27 | -7.37 | 5.86 | 4.51 | -15.79 | -17.51 | 206 | 0.0 | 0.0 |
| 23Q3 (19) | 1.12 | 0.0 | -46.67 | 0.01 | -50.0 | -66.67 | 0.1 | -9.09 | -28.57 | 0.06 | 0.0 | 0.0 | 0.89 | -50.0 | -37.5 | 8.93 | -9.09 | 33.93 | 5.36 | 0.0 | 87.5 | 206 | 0.0 | -8.85 |
| 23Q2 (18) | 1.12 | -13.18 | -27.27 | 0.02 | 100.0 | 0.0 | 0.11 | 22.22 | 0.0 | 0.06 | 0.0 | 0.0 | 1.79 | 130.36 | 37.5 | 9.82 | 40.77 | 37.5 | 5.36 | 15.18 | 37.5 | 206 | 0.0 | -8.85 |
| 23Q1 (17) | 1.29 | 0.78 | -30.27 | 0.01 | -50.0 | -50.0 | 0.09 | -10.0 | -10.0 | 0.06 | -14.29 | 0.0 | 0.78 | -50.39 | -28.29 | 6.98 | -10.7 | 29.07 | 4.65 | -14.95 | 43.41 | 206 | 0.0 | -8.85 |
| 22Q4 (16) | 1.28 | -39.05 | -42.08 | 0.02 | -33.33 | 0.0 | 0.1 | -28.57 | -9.09 | 0.07 | 16.67 | -30.0 | 1.56 | 9.38 | 72.66 | 7.81 | 17.19 | 56.96 | 5.47 | 91.41 | 20.86 | 206 | -8.85 | -8.85 |
| 22Q3 (15) | 2.1 | 36.36 | 7.14 | 0.03 | 50.0 | 0.0 | 0.14 | 27.27 | 7.69 | 0.06 | 0.0 | 0.0 | 1.43 | 10.0 | -6.67 | 6.67 | -6.67 | 0.51 | 2.86 | -26.67 | -6.67 | 226 | 0.0 | -28.71 |
| 22Q2 (14) | 1.54 | -16.76 | -24.14 | 0.02 | 0.0 | -71.43 | 0.11 | 10.0 | -15.38 | 0.06 | 0.0 | -14.29 | 1.30 | 20.13 | -62.34 | 7.14 | 32.14 | 11.54 | 3.90 | 20.13 | 12.99 | 226 | 0.0 | -28.71 |
| 22Q1 (13) | 1.85 | -16.29 | -4.64 | 0.02 | 0.0 | -77.78 | 0.1 | -9.09 | -16.67 | 0.06 | -40.0 | -25.0 | 1.08 | 19.46 | -76.7 | 5.41 | 8.6 | -12.61 | 3.24 | -28.32 | -21.35 | 226 | 0.0 | -28.71 |
| 21Q4 (12) | 2.21 | 12.76 | 15.71 | 0.02 | -33.33 | -77.78 | 0.11 | -15.38 | -15.38 | 0.1 | 66.67 | 0.0 | 0.90 | -40.87 | -80.79 | 4.98 | -24.96 | -26.87 | 4.52 | 47.81 | -13.57 | 226 | -28.71 | -28.71 |
| 21Q3 (11) | 1.96 | -3.45 | 4.26 | 0.03 | -57.14 | -72.73 | 0.13 | 0.0 | 0.0 | 0.06 | -14.29 | -33.33 | 1.53 | -55.61 | -73.84 | 6.63 | 3.57 | -4.08 | 3.06 | -11.22 | -36.05 | 317 | 0.0 | -15.24 |
| 21Q2 (10) | 2.03 | 4.64 | -17.14 | 0.07 | -22.22 | -30.0 | 0.13 | 8.33 | -13.33 | 0.07 | -12.5 | -22.22 | 3.45 | -25.67 | -15.52 | 6.40 | 3.53 | 4.6 | 3.45 | -16.38 | -6.13 | 317 | 0.0 | -15.24 |
| 21Q1 (9) | 1.94 | 1.57 | 31.97 | 0.09 | 0.0 | 0.0 | 0.12 | -7.69 | -7.69 | 0.08 | -20.0 | -11.11 | 4.64 | -1.55 | -24.23 | 6.19 | -9.12 | -30.06 | 4.12 | -21.24 | -32.65 | 317 | 0.0 | 18.28 |
| 20Q4 (8) | 1.91 | 1.6 | 5.52 | 0.09 | -18.18 | 50.0 | 0.13 | 0.0 | -18.75 | 0.1 | 11.11 | -16.67 | 4.71 | -19.47 | 42.15 | 6.81 | -1.57 | -23.0 | 5.24 | 9.37 | -21.03 | 317 | -15.24 | 18.28 |
| 20Q3 (7) | 1.88 | -23.27 | 1.08 | 0.11 | 10.0 | 83.33 | 0.13 | -13.33 | -7.14 | 0.09 | 0.0 | 28.57 | 5.85 | 43.35 | 81.38 | 6.91 | 12.94 | -8.13 | 4.79 | 30.32 | 27.2 | 374 | 0.0 | 39.55 |
| 20Q2 (6) | 2.45 | 66.67 | 12.9 | 0.1 | 11.11 | 233.33 | 0.15 | 15.38 | 25.0 | 0.09 | 0.0 | 28.57 | 4.08 | -33.33 | 195.24 | 6.12 | -30.77 | 10.71 | 3.67 | -40.0 | 13.88 | 374 | 39.55 | 39.55 |
| 20Q1 (5) | 1.47 | -18.78 | 6.52 | 0.09 | 50.0 | 200.0 | 0.13 | -18.75 | 44.44 | 0.09 | -25.0 | 80.0 | 6.12 | 84.69 | 181.63 | 8.84 | 0.04 | 35.6 | 6.12 | -7.65 | 68.98 | 268 | 0.0 | 0.0 |
| 19Q4 (4) | 1.81 | -2.69 | 0.0 | 0.06 | 0.0 | 0.0 | 0.16 | 14.29 | 0.0 | 0.12 | 71.43 | 0.0 | 3.31 | 2.76 | 0.0 | 8.84 | 17.44 | 0.0 | 6.63 | 76.16 | 0.0 | 268 | 0.0 | 0.0 |
| 19Q3 (3) | 1.86 | -14.29 | 0.0 | 0.06 | 100.0 | 0.0 | 0.14 | 16.67 | 0.0 | 0.07 | 0.0 | 0.0 | 3.23 | 133.33 | 0.0 | 7.53 | 36.11 | 0.0 | 3.76 | 16.67 | 0.0 | 268 | 0.0 | 0.0 |
| 19Q2 (2) | 2.17 | 57.25 | 0.0 | 0.03 | 0.0 | 0.0 | 0.12 | 33.33 | 0.0 | 0.07 | 40.0 | 0.0 | 1.38 | -36.41 | 0.0 | 5.53 | -15.21 | 0.0 | 3.23 | -10.97 | 0.0 | 268 | 0.0 | 0.0 |
| 19Q1 (1) | 1.38 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 2.17 | 0.0 | 0.0 | 6.52 | 0.0 | 0.0 | 3.62 | 0.0 | 0.0 | 268 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.87 | -28.17 | 0.06 | -25.0 | 0.41 | -8.89 | 0.23 | -8.0 | 1.23 | 4.41 | 8.42 | 26.84 | 4.72 | 28.08 | 206 | 0.0 |
| 2022 (9) | 6.78 | -16.81 | 0.08 | -63.64 | 0.45 | -10.0 | 0.25 | -19.35 | 1.18 | -56.29 | 6.64 | 8.19 | 3.69 | -3.06 | 206 | -8.85 |
| 2021 (8) | 8.15 | 5.84 | 0.22 | -43.59 | 0.5 | -7.41 | 0.31 | -13.89 | 2.70 | -46.7 | 6.13 | -12.52 | 3.80 | -18.64 | 226 | -28.71 |
| 2020 (7) | 7.7 | 6.65 | 0.39 | 129.41 | 0.54 | 3.85 | 0.36 | 12.5 | 5.06 | 115.11 | 7.01 | -2.63 | 4.68 | 5.49 | 317 | -15.24 |
| 2019 (6) | 7.22 | 35.46 | 0.17 | 30.77 | 0.52 | 33.33 | 0.32 | 52.38 | 2.35 | -3.46 | 7.20 | -1.57 | 4.43 | 12.49 | 374 | 39.55 |
| 2018 (5) | 5.33 | 18.44 | 0.13 | 18.18 | 0.39 | 21.88 | 0.21 | 5.0 | 2.44 | -0.22 | 7.32 | 2.9 | 3.94 | -11.35 | 268 | -11.26 |
| 2017 (4) | 4.5 | -5.06 | 0.11 | -15.38 | 0.32 | -5.88 | 0.2 | 0.0 | 2.44 | -10.87 | 7.11 | -0.86 | 4.44 | 5.33 | 302 | -2.89 |
| 2016 (3) | 4.74 | -15.51 | 0.13 | -13.33 | 0.34 | -27.66 | 0.2 | -20.0 | 2.74 | 2.57 | 7.17 | -14.38 | 4.22 | -5.32 | 311 | -23.59 |
| 2015 (2) | 5.61 | 224.28 | 0.15 | 114.29 | 0.47 | 67.86 | 0.25 | 92.31 | 2.67 | -33.92 | 8.38 | -48.24 | 4.46 | -40.7 | 407 | -4.46 |
| 2014 (1) | 1.73 | -62.63 | 0.07 | -61.11 | 0.28 | 0.0 | 0.13 | 30.0 | 4.05 | 0 | 16.18 | 0 | 7.51 | 0 | 426 | 2.65 |
