- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.55 | 19.57 | 48.65 | 0.1 | 42.86 | 11.11 | 0.34 | -20.93 | -27.66 | 1.76 | 4.14 | 26.62 | 18.18 | 19.48 | -25.25 | 61.82 | -33.87 | -51.33 | 320.00 | -12.9 | -14.82 | 135 | 0.0 | 0.0 |
| 23Q3 (19) | 0.46 | -11.54 | 9.52 | 0.07 | 0.0 | 16.67 | 0.43 | 26.47 | 38.71 | 1.69 | 3.05 | 11.92 | 15.22 | 13.04 | 6.52 | 93.48 | 42.97 | 26.65 | 367.39 | 16.49 | 2.19 | 135 | 0.0 | 84.93 |
| 23Q2 (18) | 0.52 | 20.93 | 79.31 | 0.07 | 133.33 | 16.67 | 0.34 | -29.17 | 13.33 | 1.64 | 3.8 | 37.82 | 13.46 | 92.95 | -34.94 | 65.38 | -41.43 | -36.79 | 315.38 | -14.17 | -23.14 | 135 | 0.0 | 84.93 |
| 23Q1 (17) | 0.43 | 16.22 | -77.49 | 0.03 | -66.67 | -40.0 | 0.48 | 2.13 | 140.0 | 1.58 | 13.67 | 39.82 | 6.98 | -71.32 | 166.51 | 111.63 | -12.12 | 966.05 | 367.44 | -2.19 | 521.07 | 135 | 0.0 | 84.93 |
| 22Q4 (16) | 0.37 | -11.9 | 270.0 | 0.09 | 50.0 | 12.5 | 0.47 | 51.61 | 135.0 | 1.39 | -7.95 | 17.8 | 24.32 | 70.27 | -69.59 | 127.03 | 72.1 | -36.49 | 375.68 | 4.49 | -68.16 | 135 | 84.93 | 84.93 |
| 22Q3 (15) | 0.42 | 44.83 | 320.0 | 0.06 | 0.0 | -40.0 | 0.31 | 3.33 | 82.35 | 1.51 | 26.89 | 37.27 | 14.29 | -30.95 | -85.71 | 73.81 | -28.65 | -56.58 | 359.52 | -12.38 | -67.32 | 73 | 0.0 | -59.44 |
| 22Q2 (14) | 0.29 | -84.82 | 127.1 | 0.06 | 20.0 | -25.0 | 0.3 | 50.0 | 400.0 | 1.19 | 5.31 | 27.96 | 20.69 | 690.34 | 101.72 | 103.45 | 887.93 | 572.41 | 410.34 | 593.59 | 573.83 | 73 | 0.0 | -59.44 |
| 22Q1 (13) | 1.91 | 1810.0 | 22.44 | 0.05 | -37.5 | -68.75 | 0.2 | 0.0 | -16.67 | 1.13 | -4.24 | 18.95 | 2.62 | -96.73 | -74.48 | 10.47 | -94.76 | -31.94 | 59.16 | -94.99 | -2.85 | 73 | 0.0 | -59.44 |
| 21Q4 (12) | 0.1 | 0.0 | -95.52 | 0.08 | -20.0 | -52.94 | 0.2 | 17.65 | 11.11 | 1.18 | 7.27 | 47.5 | 80.00 | -20.0 | 949.41 | 200.00 | 17.65 | 2377.78 | 1180.00 | 7.27 | 3189.25 | 73 | -59.44 | -59.44 |
| 21Q3 (11) | 0.1 | 109.35 | -93.51 | 0.1 | 25.0 | -44.44 | 0.17 | 183.33 | 21.43 | 1.1 | 18.28 | 37.5 | 100.00 | 875.0 | 755.56 | 170.00 | 1005.0 | 1770.0 | 1100.00 | 1706.32 | 2017.5 | 180 | 0.0 | 5.26 |
| 21Q2 (10) | -1.07 | -168.59 | -176.98 | 0.08 | -50.0 | -63.64 | 0.06 | -75.0 | -57.14 | 0.93 | -2.11 | 22.37 | 10.26 | 0.0 | -35.2 | 15.38 | 0.0 | 52.75 | 60.90 | 0.0 | 11.38 | 180 | 0.0 | 5.26 |
| 21Q1 (9) | 1.56 | -30.04 | 13.87 | 0.16 | -5.88 | -23.81 | 0.24 | 33.33 | 60.0 | 0.95 | 18.75 | 23.38 | 10.26 | 34.54 | -33.09 | 15.38 | 90.6 | 40.51 | 60.90 | 69.75 | 8.35 | 180 | 0.0 | 21.62 |
| 20Q4 (8) | 2.23 | 44.81 | 82.79 | 0.17 | -5.56 | -34.62 | 0.18 | 28.57 | 28.57 | 0.8 | 0.0 | 2.56 | 7.62 | -34.78 | -64.23 | 8.07 | -11.21 | -29.66 | 35.87 | -30.94 | -43.89 | 180 | 5.26 | 21.62 |
| 20Q3 (7) | 1.54 | 10.79 | 23.2 | 0.18 | -18.18 | -28.0 | 0.14 | 0.0 | -12.5 | 0.8 | 5.26 | -1.23 | 11.69 | -26.15 | -41.56 | 9.09 | -9.74 | -28.98 | 51.95 | -4.99 | -19.83 | 171 | 0.0 | 15.54 |
| 20Q2 (6) | 1.39 | 1.46 | 24.11 | 0.22 | 4.76 | 29.41 | 0.14 | -6.67 | -6.67 | 0.76 | -1.3 | 0.0 | 15.83 | 3.25 | 4.27 | 10.07 | -8.01 | -24.8 | 54.68 | -2.72 | -19.42 | 171 | 15.54 | 15.54 |
| 20Q1 (5) | 1.37 | 12.3 | 44.21 | 0.21 | -19.23 | 61.54 | 0.15 | 7.14 | 0.0 | 0.77 | -1.28 | 16.67 | 15.33 | -28.07 | 12.02 | 10.95 | -4.59 | -30.66 | 56.20 | -12.09 | -19.1 | 148 | 0.0 | 0.0 |
| 19Q4 (4) | 1.22 | -2.4 | 0.0 | 0.26 | 4.0 | 0.0 | 0.14 | -12.5 | 0.0 | 0.78 | -3.7 | 0.0 | 21.31 | 6.56 | 0.0 | 11.48 | -10.35 | 0.0 | 63.93 | -1.34 | 0.0 | 148 | 0.0 | 0.0 |
| 19Q3 (3) | 1.25 | 11.61 | 0.0 | 0.25 | 47.06 | 0.0 | 0.16 | 6.67 | 0.0 | 0.81 | 6.58 | 0.0 | 20.00 | 31.76 | 0.0 | 12.80 | -4.43 | 0.0 | 64.80 | -4.51 | 0.0 | 148 | 0.0 | 0.0 |
| 19Q2 (2) | 1.12 | 17.89 | 0.0 | 0.17 | 30.77 | 0.0 | 0.15 | 0.0 | 0.0 | 0.76 | 15.15 | 0.0 | 15.18 | 10.92 | 0.0 | 13.39 | -15.18 | 0.0 | 67.86 | -2.33 | 0.0 | 148 | 0.0 | 0.0 |
| 19Q1 (1) | 0.95 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 13.68 | 0.0 | 0.0 | 15.79 | 0.0 | 0.0 | 69.47 | 0.0 | 0.0 | 148 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.96 | -34.23 | 0.26 | 4.0 | 1.6 | 25.0 | 6.67 | 27.78 | 13.27 | 58.12 | 81.63 | 90.05 | 340.31 | 94.27 | 135 | 0.0 |
| 2022 (9) | 2.98 | 331.88 | 0.25 | -40.48 | 1.28 | 93.94 | 5.22 | 25.48 | 8.39 | -86.22 | 42.95 | -55.09 | 175.17 | -70.95 | 135 | 84.93 |
| 2021 (8) | 0.69 | -89.45 | 0.42 | -46.84 | 0.66 | 8.2 | 4.16 | 32.91 | 60.87 | 403.91 | 95.65 | 925.52 | 602.90 | 1159.73 | 73 | -59.44 |
| 2020 (7) | 6.54 | 44.05 | 0.79 | -3.66 | 0.61 | 1.67 | 3.13 | 3.99 | 12.08 | -33.12 | 9.33 | -29.42 | 47.86 | -27.81 | 180 | 5.26 |
| 2019 (6) | 4.54 | -32.64 | 0.82 | 57.69 | 0.6 | 5.26 | 3.01 | 52.79 | 18.06 | 134.11 | 13.22 | 56.27 | 66.30 | 126.83 | 171 | 15.54 |
| 2018 (5) | 6.74 | 308.48 | 0.52 | 4.0 | 0.57 | 7.55 | 1.97 | -8.8 | 7.72 | -74.54 | 8.46 | -73.67 | 29.23 | -77.67 | 148 | 20.33 |
| 2017 (4) | 1.65 | 468.97 | 0.5 | 117.39 | 0.53 | 8.16 | 2.16 | 32.52 | 30.30 | -61.79 | 32.12 | -80.99 | 130.91 | -76.71 | 123 | 30.85 |
| 2016 (3) | 0.29 | 0 | 0.23 | 130.0 | 0.49 | 32.43 | 1.63 | 20.74 | 79.31 | 0 | 168.97 | 0 | 562.07 | 0 | 94 | 184.85 |
| 2015 (2) | 0 | 0 | 0.1 | 400.0 | 0.37 | 68.18 | 1.35 | 107.69 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 33 | 65.0 |
| 2014 (1) | 0 | 0 | 0.02 | 0 | 0.22 | 4.76 | 0.65 | 160.0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 20 | 0 |
