玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)46.4214.5913.442.50114.89481.44.08121.86126.672.99115.0539.710.57117.17733.330.44122.222300.00.1220.020.012.92261.1115.6942.82-42.511.8855.56-37.2866.6733.33288.89-50.024.22-17.93-23.01
23Q3 (19)40.5115.25-5.11-16.798.45-226.02-18.66-3.72-324.09-19.93-3.53-247.82-3.32-6.41-295.24-1.986.6-266.670.10-9.090.0-8.0242.01074.4868.9376.2888.57-11.43-21.278.57391.43168.5729.51-5.05-4.47
23Q2 (18)35.15-3.17-20.96-18.34-67.64-166.57-17.99-54.42-150.56-19.25-51.34-140.32-3.12-56.0-200.0-2.12-57.04-211.760.110.022.22-13.83-73.31-436.0544.091.383.33100.004.760.0-2.94-164.71031.084.37-6.3
23Q1 (17)36.30-11.29-15.64-10.94-2644.19-84.8-11.65-747.22-99.83-12.72-1770.59-118.18-2.00-2122.22-140.96-1.35-6650.0-159.620.1110.010.0-7.98-233.22-593.9143.493.475.5195.45186.36-4.554.55-93.18029.78-5.34-1.26
22Q4 (16)40.92-4.1581.060.43108.35149.431.80140.91311.76-0.6888.139.33-0.0989.2959.09-0.0296.380.00.100.0-50.05.990340.4442.03-0.52-15.0933.33-70.37-66.6766.67633.33031.461.85118.47
22Q3 (15)42.69-4.093.69-5.1525.15-51.03-4.4038.72-19.89-5.7328.46-37.41-0.8419.2314.29-0.5420.5910.00.1011.11-37.50.00100.0100.042.25-0.98-15.06112.5012.523.75-12.500-237.530.89-6.8797.89
22Q2 (14)44.473.35113.7-6.88-16.22-5014.29-7.18-23.16-35800.0-8.01-37.39-800.0-1.04-25.3-372.73-0.68-30.77-580.00.09-10.0-43.75-2.58-124.35-204.8842.673.52-18.29100.000.00-0.000033.179.98144.62
22Q1 (13)43.0390.494.44-5.92-580.46-581.3-5.83-585.88-581.82-5.83-677.33-887.84-0.83-277.27-515.0-0.52-420.0-388.890.10-50.0-44.44-1.15-184.56-130.541.22-16.73-22.4100.000.00.0-0.000030.16109.44116.82
21Q4 (12)22.602.5420.34-0.8774.49-40.32-0.8576.84-547.37-0.7582.01-170.75-0.2277.55-178.57-0.1083.33-141.670.2025.011.111.36236.0-48.0949.50-0.482.91100.0010.0150.0-0.00-100.0-100.014.40-7.7534.58
21Q3 (11)22.045.916.78-3.41-2535.71-211.07-3.67-18250.0-219.54-4.17-368.54-284.51-0.98-345.45-250.77-0.60-500.0-227.660.160.0-20.0-1.00-140.65-119.3849.74-4.75-1.9390.910-9.099.090015.6115.1226.81
21Q2 (10)20.81-5.96-2.890.14-88.62-96.63-0.02-101.65-100.47-0.89-220.27-132.01-0.22-210.0-125.88-0.10-155.56-115.380.16-11.11-30.432.46-34.75-58.7252.22-1.6947.10.00-100.0-100.00.000-100.013.56-2.520
21Q1 (9)22.1317.84-11.91.23298.39-73.891.21536.84-75.050.74-30.19-79.730.20-28.57-80.00.18-25.0-77.780.180.0-18.183.7743.89-45.6853.1210.4462.15100.00150.06.250.00-100.0013.9130.0-1.7
20Q4 (8)18.78-9.01-16.98-0.62-120.2-111.210.19-93.81-96.891.06-53.1-81.140.28-56.92-85.340.24-48.94-84.710.18-10.0-35.712.62-49.22-66.3248.10-5.17147.3-200.00-300.0-326.09300.0003800.010.70-13.080.75
20Q3 (7)20.64-3.69-4.493.07-26.02-45.083.07-28.44-50.42.26-18.71-44.610.65-23.53-46.280.47-27.69-49.460.20-13.04-9.095.16-13.42-37.5350.7242.8787.5100.006.2510.00.00-100.0-100.012.31012.11
20Q2 (6)21.43-14.69-6.54.15-11.89-28.24.29-11.55-30.582.78-23.84-34.590.85-15.0-32.00.65-19.75-34.340.234.550.05.96-14.12-25.9635.508.36-5.6994.120.02.675.880-29.410.00-100.0-100.0
20Q1 (5)25.1211.051.624.71-14.83-12.454.85-20.62-9.183.65-35.05-16.091.00-47.64-13.790.81-48.41-17.350.22-21.430.06.94-10.8-5.1932.7668.4355.1194.126.39-5.880.00-100.0014.1533.2410.98
19Q4 (4)22.624.670.05.53-1.070.06.11-1.290.05.6237.750.01.9157.850.01.5768.820.00.2827.270.07.78-5.810.019.45-28.10.088.46-2.690.07.69-15.380.010.62-3.280.0
19Q3 (3)21.61-5.720.05.59-3.290.06.190.160.04.08-4.00.01.21-3.20.00.93-6.060.00.22-4.350.08.262.610.027.05-28.130.090.91-0.830.09.099.090.010.982.230.0
19Q2 (2)22.92-7.280.05.787.430.06.1815.730.04.25-2.30.01.257.760.00.991.020.00.234.550.08.059.970.037.6478.220.091.67-8.330.08.3300.010.74-15.760.0
19Q1 (1)24.720.00.05.380.00.05.340.00.04.350.00.01.160.00.00.980.00.00.220.00.07.320.00.021.120.00.0100.000.00.0-0.000.00.012.750.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)39.78-6.95-10.5105.9654.01-10.620-11.800-7.870-5.2200.4723.68-3.76042.821.8898.78-11.441.2200.00028.52-9.09
2022 (9)42.7595.03-4.3603.8778.51-3.870-5.030-2.770-1.7000.38-47.220.60-65.1242.03-15.09111.5423.93-11.5400.00031.37118.76
2021 (8)21.922.05-0.6602.1715.92-0.750-1.170-1.250-0.6400.72-15.291.72-66.8649.502.9190.00-1.2210.0012.50.00014.3422.56
2020 (7)21.48-6.452.87-49.021.87-0.713.14-47.322.45-46.852.78-48.522.18-52.40.85-13.275.19-34.4748.10147.391.11-3.658.8963.560.00011.704.0
2019 (6)22.96-33.795.63-66.291.8827.225.96-64.84.61-64.895.40-66.974.58-65.740.98-3.927.92-57.1219.45-1.4294.57-4.095.43288.590.00011.25-11.28
2018 (5)34.68-10.9216.70-12.061.481.616.93-13.7513.13-19.4516.35-24.3813.37-23.421.02-4.6718.47-12.6719.73-22.1198.601.931.40-57.150.00012.68-6.56
2017 (4)38.938.2918.9935.261.46-6.8219.6337.8516.3038.6121.6223.9717.4623.741.07-10.8321.1533.6125.3311.5996.74-1.923.26138.280.00013.572.57
2016 (3)35.951.9314.04-0.711.56-12.0214.24-0.4911.761.5517.44-4.2814.11-1.951.20-3.2315.83-2.0422.70-13.1998.63-0.241.3721.230.00013.23-5.3
2015 (2)35.27-13.714.14-17.211.78-7.3514.31-15.7711.58-13.7118.22-14.3814.39-14.241.24-0.816.16-14.5926.15-8.4798.87-1.631.1300.00013.97-0.21
2014 (1)40.87017.0801.9230.716.99013.42021.28016.7801.250.018.92-6.9828.5713.87100.511.65-0.5100.00014.00-11.05

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