- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.09 | 11.76 | 25.15 | 0.48 | -4.0 | 33.33 | 0.31 | -11.43 | 14.81 | 0.12 | -45.45 | 140.0 | 22.97 | -14.11 | 6.54 | 14.83 | -20.75 | -8.26 | 5.74 | -51.2 | 91.77 | 0 | 0 | 0 |
| 23Q3 (19) | 1.87 | -0.53 | 6.25 | 0.5 | -7.41 | 0.0 | 0.35 | 16.67 | 34.62 | 0.22 | 29.41 | 175.0 | 26.74 | -6.91 | -5.88 | 18.72 | 17.29 | 26.7 | 11.76 | 30.1 | 158.82 | 0 | 0 | 0 |
| 23Q2 (18) | 1.88 | 0.0 | 21.29 | 0.54 | 12.5 | 45.95 | 0.3 | 3.45 | 15.38 | 0.17 | 41.67 | -5.56 | 28.72 | 12.5 | 20.33 | 15.96 | 3.45 | -4.87 | 9.04 | 41.67 | -22.13 | 0 | 0 | 0 |
| 23Q1 (17) | 1.88 | 12.57 | 8.05 | 0.48 | 33.33 | -4.0 | 0.29 | 7.41 | 11.54 | 0.12 | 140.0 | 9.09 | 25.53 | 18.44 | -11.15 | 15.43 | -4.59 | 3.23 | 6.38 | 113.19 | 0.97 | 0 | 0 | 0 |
| 22Q4 (16) | 1.67 | -5.11 | -54.5 | 0.36 | -28.0 | -5.26 | 0.27 | 3.85 | -6.9 | 0.05 | -37.5 | -70.59 | 21.56 | -24.12 | 108.19 | 16.17 | 9.44 | 104.6 | 2.99 | -34.13 | -35.36 | 0 | 0 | 0 |
| 22Q3 (15) | 1.76 | 13.55 | -41.53 | 0.5 | 35.14 | 35.14 | 0.26 | 0.0 | 8.33 | 0.08 | -55.56 | -42.86 | 28.41 | 19.01 | 131.11 | 14.77 | -11.93 | 85.27 | 4.55 | -60.86 | -2.27 | 0 | 0 | 0 |
| 22Q2 (14) | 1.55 | -10.92 | -52.31 | 0.37 | -26.0 | 12.12 | 0.26 | 0.0 | 8.33 | 0.18 | 63.64 | 80.0 | 23.87 | -16.93 | 135.09 | 16.77 | 12.26 | 127.15 | 11.61 | 83.7 | 277.42 | 0 | 0 | 0 |
| 22Q1 (13) | 1.74 | -52.59 | -49.57 | 0.5 | 31.58 | 51.52 | 0.26 | -10.34 | 8.33 | 0.11 | -35.29 | -26.67 | 28.74 | 177.53 | 200.42 | 14.94 | 89.1 | 114.8 | 6.32 | 36.48 | 45.4 | 0 | 0 | 0 |
| 21Q4 (12) | 3.67 | 21.93 | 6.69 | 0.38 | 2.7 | 31.03 | 0.29 | 20.83 | 20.83 | 0.17 | 21.43 | 21.43 | 10.35 | -15.77 | 22.82 | 7.90 | -0.9 | 13.26 | 4.63 | -0.41 | 13.82 | 0 | 0 | 0 |
| 21Q3 (11) | 3.01 | -7.38 | -18.21 | 0.37 | 12.12 | 27.59 | 0.24 | 0.0 | 9.09 | 0.14 | 40.0 | -6.67 | 12.29 | 21.06 | 55.99 | 7.97 | 7.97 | 33.37 | 4.65 | 51.16 | 14.11 | 0 | 0 | 0 |
| 21Q2 (10) | 3.25 | -5.8 | -15.8 | 0.33 | 0.0 | 17.86 | 0.24 | 0.0 | 14.29 | 0.1 | -33.33 | -44.44 | 10.15 | 6.15 | 39.98 | 7.38 | 6.15 | 35.74 | 3.08 | -29.23 | -34.02 | 0 | 0 | 0 |
| 21Q1 (9) | 3.45 | 0.29 | -0.29 | 0.33 | 13.79 | -2.94 | 0.24 | 0.0 | -7.69 | 0.15 | 7.14 | 36.36 | 9.57 | 13.46 | -2.66 | 6.96 | -0.29 | -7.42 | 4.35 | 6.83 | 36.76 | 0 | 0 | 0 |
| 20Q4 (8) | 3.44 | -6.52 | -18.87 | 0.29 | 0.0 | 3.57 | 0.24 | 9.09 | -7.69 | 0.14 | -6.67 | -22.22 | 8.43 | 6.98 | 27.66 | 6.98 | 16.7 | 13.77 | 4.07 | -0.16 | -4.13 | 0 | 0 | 0 |
| 20Q3 (7) | 3.68 | -4.66 | 1.38 | 0.29 | 3.57 | 20.83 | 0.22 | 4.76 | 4.76 | 0.15 | -16.67 | 25.0 | 7.88 | 8.64 | 19.19 | 5.98 | 9.89 | 3.34 | 4.08 | -12.59 | 23.3 | 0 | 0 | 0 |
| 20Q2 (6) | 3.86 | 11.56 | 0.26 | 0.28 | -17.65 | -9.68 | 0.21 | -19.23 | -8.7 | 0.18 | 63.64 | 50.0 | 7.25 | -26.18 | -9.91 | 5.44 | -27.6 | -8.93 | 4.66 | 46.68 | 49.61 | 0 | 0 | 0 |
| 20Q1 (5) | 3.46 | -18.4 | -6.23 | 0.34 | 21.43 | -12.82 | 0.26 | 0.0 | 8.33 | 0.11 | -38.89 | 22.22 | 9.83 | 48.8 | -7.03 | 7.51 | 22.54 | 15.53 | 3.18 | -25.11 | 30.35 | 0 | 0 | 0 |
| 19Q4 (4) | 4.24 | 16.8 | 0.0 | 0.28 | 16.67 | 0.0 | 0.26 | 23.81 | 0.0 | 0.18 | 50.0 | 0.0 | 6.60 | -0.12 | 0.0 | 6.13 | 6.0 | 0.0 | 4.25 | 28.42 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 3.63 | -5.71 | 0.0 | 0.24 | -22.58 | 0.0 | 0.21 | -8.7 | 0.0 | 0.12 | 0.0 | 0.0 | 6.61 | -17.89 | 0.0 | 5.79 | -3.16 | 0.0 | 3.31 | 6.06 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 3.85 | 4.34 | 0.0 | 0.31 | -20.51 | 0.0 | 0.23 | -4.17 | 0.0 | 0.12 | 33.33 | 0.0 | 8.05 | -23.82 | 0.0 | 5.97 | -8.15 | 0.0 | 3.12 | 27.79 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 3.69 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 10.57 | 0.0 | 0.0 | 6.50 | 0.0 | 0.0 | 2.44 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.72 | 14.88 | 2.0 | 16.28 | 1.25 | 19.05 | 0.63 | 50.0 | 25.91 | 1.22 | 16.19 | 3.63 | 8.16 | 30.57 | 0 | 0 |
| 2022 (9) | 6.72 | -49.78 | 1.72 | 21.99 | 1.05 | 3.96 | 0.42 | -25.0 | 25.60 | 142.88 | 15.62 | 106.99 | 6.25 | 49.33 | 0 | 0 |
| 2021 (8) | 13.38 | -7.34 | 1.41 | 18.49 | 1.01 | 8.6 | 0.56 | -1.75 | 10.54 | 27.87 | 7.55 | 17.21 | 4.19 | 6.03 | 0 | 0 |
| 2020 (7) | 14.44 | -6.23 | 1.19 | -2.46 | 0.93 | -2.11 | 0.57 | 11.76 | 8.24 | 4.03 | 6.44 | 4.4 | 3.95 | 19.2 | 0 | 0 |
| 2019 (6) | 15.4 | -8.82 | 1.22 | -17.01 | 0.95 | -18.8 | 0.51 | 30.77 | 7.92 | -8.98 | 6.17 | -10.95 | 3.31 | 43.42 | 0 | 0 |
| 2018 (5) | 16.89 | -1.57 | 1.47 | -11.45 | 1.17 | 0.86 | 0.39 | -35.0 | 8.70 | -10.03 | 6.93 | 2.47 | 2.31 | -33.96 | 0 | 0 |
| 2017 (4) | 17.16 | 11.79 | 1.66 | 1.84 | 1.16 | 8.41 | 0.6 | -9.09 | 9.67 | -8.9 | 6.76 | -3.02 | 3.50 | -18.68 | 75 | 0.0 |
| 2016 (3) | 15.35 | 23.99 | 1.63 | 30.4 | 1.07 | 3.88 | 0.66 | 94.12 | 10.62 | 5.17 | 6.97 | -16.22 | 4.30 | 56.56 | 75 | 0.0 |
| 2015 (2) | 12.38 | 7.93 | 1.25 | 6.84 | 1.03 | 21.18 | 0.34 | -52.11 | 10.10 | -1.02 | 8.32 | 12.27 | 2.75 | -55.63 | 75 | 0.0 |
| 2014 (1) | 11.47 | 20.23 | 1.17 | -10.69 | 0.85 | -30.89 | 0.71 | 162.96 | 10.20 | 0 | 7.41 | 0 | 6.19 | 0 | 75 | 0.0 |
