- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.3 | -10.08 | -3.79 | 0.1 | -9.09 | 25.0 | 0.14 | -17.65 | 7.69 | 0.61 | -6.15 | 7.02 | 3.03 | 1.1 | 29.92 | 4.24 | -8.41 | 11.93 | 18.48 | 4.37 | 11.23 | 146 | 0.0 | 0.0 |
| 23Q3 (19) | 3.67 | 3.67 | 2.51 | 0.11 | 10.0 | -15.38 | 0.17 | 0.0 | -26.09 | 0.65 | 4.84 | -26.97 | 3.00 | 6.1 | -17.46 | 4.63 | -3.54 | -27.9 | 17.71 | 1.13 | -28.76 | 146 | 0.0 | 4.29 |
| 23Q2 (18) | 3.54 | 25.98 | -31.53 | 0.1 | -44.44 | -47.37 | 0.17 | -5.56 | -43.33 | 0.62 | -15.07 | -41.51 | 2.82 | -55.9 | -23.13 | 4.80 | -25.03 | -17.24 | 17.51 | -32.58 | -14.58 | 146 | 0.0 | 4.29 |
| 23Q1 (17) | 2.81 | -18.08 | -49.73 | 0.18 | 125.0 | 0.0 | 0.18 | 38.46 | -33.33 | 0.73 | 28.07 | -19.78 | 6.41 | 174.64 | 98.93 | 6.41 | 69.01 | 32.62 | 25.98 | 56.33 | 59.58 | 146 | 0.0 | 4.29 |
| 22Q4 (16) | 3.43 | -4.19 | -48.42 | 0.08 | -38.46 | -66.67 | 0.13 | -43.48 | -69.77 | 0.57 | -35.96 | -52.89 | 2.33 | -35.77 | -35.37 | 3.79 | -41.01 | -41.39 | 16.62 | -33.15 | -8.67 | 146 | 4.29 | 4.29 |
| 22Q3 (15) | 3.58 | -30.75 | -41.5 | 0.13 | -31.58 | -35.0 | 0.23 | -23.33 | -23.33 | 0.89 | -16.04 | -12.75 | 3.63 | -1.19 | 11.12 | 6.42 | 10.72 | 31.06 | 24.86 | 21.25 | 49.16 | 140 | 0.0 | -1.41 |
| 22Q2 (14) | 5.17 | -7.51 | -13.69 | 0.19 | 5.56 | 18.75 | 0.3 | 11.11 | 30.43 | 1.06 | 16.48 | 34.18 | 3.68 | 14.13 | 37.58 | 5.80 | 20.14 | 51.12 | 20.50 | 25.95 | 55.46 | 140 | 0.0 | -1.41 |
| 22Q1 (13) | 5.59 | -15.94 | 42.97 | 0.18 | -25.0 | 50.0 | 0.27 | -37.21 | 80.0 | 0.91 | -24.79 | 40.0 | 3.22 | -10.78 | 4.92 | 4.83 | -25.3 | 25.9 | 16.28 | -10.53 | -2.08 | 140 | 0.0 | -1.41 |
| 21Q4 (12) | 6.65 | 8.66 | 69.64 | 0.24 | 20.0 | 84.62 | 0.43 | 43.33 | 207.14 | 1.21 | 18.63 | 95.16 | 3.61 | 10.44 | 8.83 | 6.47 | 31.91 | 81.05 | 18.20 | 9.17 | 15.04 | 140 | -1.41 | -1.41 |
| 21Q3 (11) | 6.12 | 2.17 | 104.68 | 0.2 | 25.0 | 122.22 | 0.3 | 30.43 | 150.0 | 1.02 | 29.11 | 85.45 | 3.27 | 22.34 | 8.57 | 4.90 | 27.66 | 22.14 | 16.67 | 26.37 | -9.39 | 142 | 0.0 | 2.16 |
| 21Q2 (10) | 5.99 | 53.2 | 110.18 | 0.16 | 33.33 | 77.78 | 0.23 | 53.33 | 91.67 | 0.79 | 21.54 | 46.3 | 2.67 | -12.97 | -15.41 | 3.84 | 0.09 | -8.81 | 13.19 | -20.67 | -30.39 | 142 | 0.0 | 2.16 |
| 21Q1 (9) | 3.91 | -0.26 | 112.5 | 0.12 | -7.69 | 50.0 | 0.15 | 7.14 | 36.36 | 0.65 | 4.84 | 25.0 | 3.07 | -7.46 | -29.41 | 3.84 | 7.42 | -35.83 | 16.62 | 5.11 | -41.18 | 142 | 0.0 | -1.39 |
| 20Q4 (8) | 3.92 | 31.1 | 52.53 | 0.13 | 44.44 | 44.44 | 0.14 | 16.67 | 27.27 | 0.62 | 12.73 | 21.57 | 3.32 | 10.18 | -5.3 | 3.57 | -11.01 | -16.56 | 15.82 | -14.02 | -20.3 | 142 | 2.16 | -1.39 |
| 20Q3 (7) | 2.99 | 4.91 | 8.33 | 0.09 | 0.0 | 12.5 | 0.12 | 0.0 | 9.09 | 0.55 | 1.85 | 3.77 | 3.01 | -4.68 | 3.85 | 4.01 | -4.68 | 0.7 | 18.39 | -2.92 | -4.21 | 139 | 0.0 | -3.47 |
| 20Q2 (6) | 2.85 | 54.89 | -10.94 | 0.09 | 12.5 | 12.5 | 0.12 | 9.09 | 9.09 | 0.54 | 3.85 | 0.0 | 3.16 | -27.37 | 26.32 | 4.21 | -29.57 | 22.49 | 18.95 | -32.96 | 12.28 | 139 | -3.47 | -3.47 |
| 20Q1 (5) | 1.84 | -28.4 | -3.66 | 0.08 | -11.11 | 14.29 | 0.11 | 0.0 | 0.0 | 0.52 | 1.96 | 0.0 | 4.35 | 24.15 | 18.63 | 5.98 | 39.67 | 3.8 | 28.26 | 42.41 | 3.8 | 144 | 0.0 | 0.0 |
| 19Q4 (4) | 2.57 | -6.88 | 0.0 | 0.09 | 12.5 | 0.0 | 0.11 | 0.0 | 0.0 | 0.51 | -3.77 | 0.0 | 3.50 | 20.82 | 0.0 | 4.28 | 7.39 | 0.0 | 19.84 | 3.34 | 0.0 | 144 | 0.0 | 0.0 |
| 19Q3 (3) | 2.76 | -13.75 | 0.0 | 0.08 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.53 | -1.85 | 0.0 | 2.90 | 15.94 | 0.0 | 3.99 | 15.94 | 0.0 | 19.20 | 13.79 | 0.0 | 144 | 0.0 | 0.0 |
| 19Q2 (2) | 3.2 | 67.54 | 0.0 | 0.08 | 14.29 | 0.0 | 0.11 | 0.0 | 0.0 | 0.54 | 3.85 | 0.0 | 2.50 | -31.79 | 0.0 | 3.44 | -40.31 | 0.0 | 16.88 | -38.02 | 0.0 | 144 | 0.0 | 0.0 |
| 19Q1 (1) | 1.91 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 3.66 | 0.0 | 0.0 | 5.76 | 0.0 | 0.0 | 27.23 | 0.0 | 0.0 | 144 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.33 | -24.99 | 0.5 | -13.79 | 0.66 | -30.53 | 2.61 | -23.91 | 3.75 | 14.92 | 4.95 | -7.39 | 19.58 | 1.44 | 146 | 0.0 |
| 2022 (9) | 17.77 | -21.61 | 0.58 | -19.44 | 0.95 | -14.41 | 3.43 | -6.54 | 3.26 | 2.77 | 5.35 | 9.19 | 19.30 | 19.23 | 146 | 4.29 |
| 2021 (8) | 22.67 | 95.43 | 0.72 | 84.62 | 1.11 | 131.25 | 3.67 | 64.57 | 3.18 | -5.53 | 4.90 | 18.33 | 16.19 | -15.79 | 140 | -1.41 |
| 2020 (7) | 11.6 | 11.0 | 0.39 | 18.18 | 0.48 | 6.67 | 2.23 | 6.19 | 3.36 | 6.47 | 4.14 | -3.91 | 19.22 | -4.34 | 142 | 2.16 |
| 2019 (6) | 10.45 | 7.73 | 0.33 | 0.0 | 0.45 | -4.26 | 2.1 | 0.0 | 3.16 | -7.18 | 4.31 | -11.13 | 20.10 | -7.18 | 139 | -3.47 |
| 2018 (5) | 9.7 | -3.77 | 0.33 | -13.16 | 0.47 | 6.82 | 2.1 | 7.14 | 3.40 | -9.76 | 4.85 | 11.0 | 21.65 | 11.34 | 144 | -4.0 |
| 2017 (4) | 10.08 | 12.75 | 0.38 | 8.57 | 0.44 | -2.22 | 1.96 | 12.64 | 3.77 | -3.71 | 4.37 | -13.28 | 19.44 | -0.1 | 150 | 11.94 |
| 2016 (3) | 8.94 | 19.68 | 0.35 | 12.9 | 0.45 | -8.16 | 1.74 | 11.54 | 3.91 | -5.66 | 5.03 | -23.26 | 19.46 | -6.8 | 134 | 6.35 |
| 2015 (2) | 7.47 | -1.71 | 0.31 | -3.12 | 0.49 | 8.89 | 1.56 | 7.59 | 4.15 | -1.44 | 6.56 | 10.78 | 20.88 | 9.46 | 126 | -8.7 |
| 2014 (1) | 7.6 | 8.73 | 0.32 | 6.67 | 0.45 | 28.57 | 1.45 | 28.32 | 4.21 | 0 | 5.92 | 0 | 19.08 | 0 | 138 | 28.97 |
