玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)28.94-7.75-11.2-22.9327.0445.77-30.676.6142.47-31.303.622.16-4.18-11.474.35-2.67-11.721.840.0912.528.57-17.1311.3454.7253.358.94-7.3574.57-22.18-6.0625.14501.5321.9433.89-12.34-18.57
23Q3 (19)31.379.04-10.6-31.4317.1626.12-32.84-16.215.55-32.47-54.69-12.04-3.75-65.2-3.31-2.39-75.74-10.650.0814.290.0-19.32-55.6820.8248.97-5.86-7.5295.82-28.66-21.764.18112.18118.6138.66-4.94-11.88
23Q2 (18)28.77-13.55-11.78-37.94-31.42-29.75-28.26-39.76-4.59-20.99-17.6653.0-2.27-3.1864.03-1.36-6.2563.340.07-12.5-12.5-12.41-77.5442.9452.02-14.33-32.37134.31-5.7824.27-34.3119.37-324.5840.6717.119.58
23Q1 (17)33.282.12-17.36-28.8731.72-410.07-20.2262.07-2917.91-17.8455.63-2975.86-2.2049.66-2344.44-1.2852.94-4166.670.0814.29-20.0-6.9981.52-321.260.725.451.4142.5579.59-83.55-42.55-306.3694.4534.73-16.5563.67
22Q4 (16)32.59-7.12-23.34-42.280.61-290.4-53.31-53.32-474.46-40.21-38.75-618.04-4.37-20.39-515.49-2.72-25.93-455.10.07-12.5-22.22-37.83-55.04-706.6157.588.7443.1679.38-35.18-32.3520.62191.8218.9741.62-5.1349.87
22Q3 (15)35.097.61-8.67-42.54-45.49-465.69-34.77-28.68-337.36-28.9835.11-351.4-3.6342.47-384.0-2.1641.78-300.00.080.0-11.11-24.40-12.18-609.352.95-31.1647.21122.4613.3130.49-22.46-177.99-465.0443.8728.9965.92
22Q2 (14)32.61-19.02-16.06-29.24-416.61-54.55-27.02-3932.8419.85-44.66-7600.0-67.64-6.31-6911.11-147.45-3.71-12266.67-86.430.08-20.00.0-21.75-788.2924.7976.9228.46157.69108.08-87.5392.06-8.0898.95-118.4834.0160.275.65
22Q1 (13)40.27-5.272.16-5.6647.74-383.76-0.6792.78-109.46-0.5889.64-110.27-0.0987.32-109.18-0.0393.88-103.750.1011.11-23.083.16167.38-69.4159.8848.88156.67866.67638.645233.33-766.67-4323.08-763.321.22-23.590.86
21Q4 (12)42.5110.6512.16-10.83-44.02-688.59-9.28-16.73-736.04-5.6012.77-2534.78-0.715.33-1114.29-0.499.26-545.450.090.0-55.0-4.69-36.34-368.040.2211.82-3.96117.3325.03169.33-17.33-381.67-106.4427.775.0382.46
21Q3 (11)38.42-1.11-10.28-7.5260.25-144.18-7.9576.42-150.96-6.4275.9-153.59-0.7570.59-109.26-0.5472.86-113.920.0912.5-71.88-3.4488.11-119.4935.9720.5-56.1893.8566.76-13.96.15-85.93168.426.44-17.8696.58
21Q2 (10)38.85-1.45-12.93-18.92-1517.09-218.62-33.71-576.13-391.86-26.64-571.5-337.86-2.55-360.2-142.64-1.99-348.75-167.690.08-38.46-69.23-28.92-379.96-310.6329.8527.95-80.156.28433.32-59.3143.72-62.17214.2132.1952.990
21Q1 (9)39.424.01-14.82-1.17-163.59-107.157.08737.84-60.975.652356.52-59.90.981300.0-87.690.80627.27-81.980.13-35.0-58.0610.33490.29-48.8923.33-44.29-67.16-16.8890.02-118.68115.58-57.071099.6921.0438.2431.01
20Q4 (8)37.90-11.49-18.461.84-89.19-89.28-1.11-107.12-109.440.23-98.08-97.760.07-99.14-99.080.11-97.16-96.960.20-37.5-42.861.75-90.08-86.9541.88-48.98-56.65-169.23-255.26-215.79269.233092.6688.7915.2213.1620.41
20Q3 (7)42.82-4.03-2.717.026.71-5.2315.6035.06-15.1311.986.96-15.348.1035.45-34.253.8831.97-26.930.3223.08-13.5117.6528.55-11.3182.08-45.28-38.64109.00-21.1811.33-9.0076.5-480.8513.450-0.96
20Q2 (6)44.62-3.5917.1715.95-2.5729.6711.55-36.33-18.4911.20-20.51-6.595.98-24.87-37.642.94-33.78-36.640.26-16.13-31.5813.73-32.06-12.83149.99111.18.74138.2953.0358.97-38.29-497.38-386.080.00-100.0-100.0
20Q1 (5)46.28-0.4312.0916.37-4.647.4818.1454.2550.9214.0937.255.017.964.655.174.4422.6554.170.31-11.430.020.2150.7143.6471.05-26.46-16.4890.37-38.17-2.649.63121.0723.7716.0627.069.7
19Q4 (4)46.485.610.017.16-4.450.011.76-36.020.010.27-27.420.07.61-38.230.03.62-31.830.00.35-5.410.013.41-32.610.096.61-27.770.0146.1549.290.0-45.73-2035.750.012.64-6.920.0
19Q3 (3)44.0115.570.017.9646.020.018.3829.710.014.1518.020.012.3228.470.05.3114.440.00.37-2.630.019.9026.350.0133.76-3.020.097.9012.540.02.36-82.350.013.5813.170.0
19Q2 (2)38.08-7.770.012.3010.810.014.1717.890.011.9931.90.09.5986.940.04.6461.110.00.3822.580.015.7511.940.0137.9362.140.086.99-6.280.013.3871.920.012.00-18.030.0
19Q1 (1)41.290.00.011.100.00.012.020.00.09.090.00.05.130.00.02.880.00.00.310.00.014.070.00.085.070.00.092.810.00.07.780.00.014.640.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)30.55-13.55-29.7504.9920.64-28.150-26.070-12.360-7.5800.310.0-14.16053.35-7.35105.722.32-5.72017.13133.2736.755.66
2022 (9)35.34-11.18-29.2404.1346.77-28.310-27.430-12.920-8.3800.31-29.55-19.55057.5843.16103.336.77-3.3307.34236.0934.7832.34
2021 (8)39.79-7.96-8.7302.82124.81-9.010-6.730-4.200-2.8300.44-56.86-4.82040.22-3.9696.77-14.63.2302.18-24.426.2874.04
2020 (7)43.231.3813.67-8.741.2553.6912.07-15.5910.09-12.9416.70-49.0410.58-40.061.02-32.014.30-10.4641.88-56.65113.328.08-13.1802.89-28.3715.1015.09
2019 (6)42.6420.9314.9821.890.82201.1514.30-0.3511.592.1132.7713.7517.653.221.500.6715.975.0796.6120.6104.8522.47-4.7504.03-19.1513.1226.89
2018 (5)35.26-8.4412.29-25.110.27-8.4814.35-7.7211.35-9.4928.81-7.1817.10-12.891.49-3.8715.20-7.8880.1133.0185.61-18.914.3904.99010.342.89
2017 (4)38.51-14.7416.41101.850.30-67.015.5563.8612.5484.1431.04295.9219.63245.61.5589.0216.5052.560.230.37105.5723.42-5.5700.00010.05-48.22
2016 (3)45.17-39.178.1300.90-60.19.4906.8107.8405.6800.8278.2610.82060.01270.285.53-23.9714.4700.00019.41-56.13
2015 (2)74.26144.84-11.8502.25-79.78-10.410-16.760-8.900-7.6800.46475.0-7.68016.2117.04112.509.13-14.2900.00044.24-84.67
2014 (1)30.330-587.53011.11133.33-570.430-506.140-51.340-42.5000.08-69.23-562.22013.85-65.56103.09-1.88-3.0900.000288.64260.98

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