- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 18.55 | -0.16 | -34.57 | 0.3 | 11.11 | -11.76 | 0.68 | -33.98 | 1.49 | 0.13 | -45.83 | -27.78 | 1.62 | 11.29 | 34.85 | 3.67 | -33.87 | 55.11 | 0.70 | -45.75 | 10.38 | 891 | 0.0 | 0.0 |
| 23Q3 (19) | 18.58 | -21.57 | -18.26 | 0.27 | -10.0 | 17.39 | 1.03 | 51.47 | 87.27 | 0.24 | 14.29 | 140.0 | 1.45 | 14.75 | 43.61 | 5.54 | 93.13 | 129.1 | 1.29 | 45.72 | 193.61 | 891 | 0.0 | 0.0 |
| 23Q2 (18) | 23.69 | 8.72 | 25.28 | 0.3 | 25.0 | 25.0 | 0.68 | 7.94 | 1.49 | 0.21 | 90.91 | 75.0 | 1.27 | 14.97 | -0.22 | 2.87 | -0.72 | -18.99 | 0.89 | 75.6 | 39.69 | 891 | 0.0 | 0.0 |
| 23Q1 (17) | 21.79 | -23.14 | 8.62 | 0.24 | -29.41 | 4.35 | 0.63 | -5.97 | 43.18 | 0.11 | -38.89 | 10.0 | 1.10 | -8.16 | -3.94 | 2.89 | 22.34 | 31.81 | 0.50 | -20.49 | 1.27 | 891 | 0.0 | 0.0 |
| 22Q4 (16) | 28.35 | 24.73 | 26.28 | 0.34 | 47.83 | 3.03 | 0.67 | 21.82 | 6.35 | 0.18 | 80.0 | 63.64 | 1.20 | 18.52 | -18.41 | 2.36 | -2.33 | -15.78 | 0.63 | 44.32 | 29.58 | 891 | 0.0 | 0.0 |
| 22Q3 (15) | 22.73 | 20.2 | 61.66 | 0.23 | -4.17 | 0.0 | 0.55 | -17.91 | 19.57 | 0.1 | -16.67 | -28.57 | 1.01 | -20.27 | -38.14 | 2.42 | -31.71 | -26.04 | 0.44 | -30.67 | -55.82 | 891 | 0.0 | 0.0 |
| 22Q2 (14) | 18.91 | -5.73 | 38.13 | 0.24 | 4.35 | 14.29 | 0.67 | 52.27 | 34.0 | 0.12 | 20.0 | 9.09 | 1.27 | 10.69 | -17.26 | 3.54 | 61.53 | -2.99 | 0.63 | 27.3 | -21.02 | 891 | 0.0 | 0.0 |
| 22Q1 (13) | 20.06 | -10.65 | 76.43 | 0.23 | -30.3 | 35.29 | 0.44 | -30.16 | 7.32 | 0.1 | -9.09 | 25.0 | 1.15 | -22.0 | -23.32 | 2.19 | -21.84 | -39.17 | 0.50 | 1.74 | -29.15 | 891 | 0.0 | 0.0 |
| 21Q4 (12) | 22.45 | 59.67 | 115.04 | 0.33 | 43.48 | 43.48 | 0.63 | 36.96 | -55.32 | 0.11 | -21.43 | 22.22 | 1.47 | -10.14 | -33.28 | 2.81 | -14.23 | -79.22 | 0.49 | -50.79 | -43.16 | 891 | 0.0 | 0.0 |
| 21Q3 (11) | 14.06 | 2.7 | 4.15 | 0.23 | 9.52 | 0.0 | 0.46 | -8.0 | -14.81 | 0.14 | 27.27 | 0.0 | 1.64 | 6.64 | -3.98 | 3.27 | -10.42 | -18.21 | 1.00 | 23.92 | -3.98 | 891 | 0.0 | 0.0 |
| 21Q2 (10) | 13.69 | 20.4 | 11.76 | 0.21 | 23.53 | 0.0 | 0.5 | 21.95 | 25.0 | 0.11 | 37.5 | -21.43 | 1.53 | 2.6 | -10.52 | 3.65 | 1.28 | 11.85 | 0.80 | 14.2 | -29.69 | 891 | 0.0 | 0.0 |
| 21Q1 (9) | 11.37 | 8.91 | 13.13 | 0.17 | -26.09 | -29.17 | 0.41 | -70.92 | 46.43 | 0.08 | -11.11 | -20.0 | 1.50 | -32.13 | -37.39 | 3.61 | -73.3 | 29.43 | 0.70 | -18.38 | -29.29 | 891 | 0.0 | 0.0 |
| 20Q4 (8) | 10.44 | -22.67 | 3.67 | 0.23 | 0.0 | -14.81 | 1.41 | 161.11 | 166.04 | 0.09 | -35.71 | -47.06 | 2.20 | 29.31 | -17.83 | 13.51 | 237.64 | 156.61 | 0.86 | -16.87 | -48.94 | 891 | 0.0 | 0.0 |
| 20Q3 (7) | 13.5 | 10.2 | 12.88 | 0.23 | 9.52 | 0.0 | 0.54 | 35.0 | 14.89 | 0.14 | 0.0 | 16.67 | 1.70 | -0.62 | -11.41 | 4.00 | 22.5 | 1.79 | 1.04 | -9.26 | 3.36 | 891 | 0.0 | 0.0 |
| 20Q2 (6) | 12.25 | 21.89 | 19.98 | 0.21 | -12.5 | 23.53 | 0.4 | 42.86 | 0.0 | 0.14 | 40.0 | 16.67 | 1.71 | -28.21 | 2.96 | 3.27 | 17.2 | -16.65 | 1.14 | 14.86 | -2.76 | 891 | 0.0 | 0.0 |
| 20Q1 (5) | 10.05 | -0.2 | -17.35 | 0.24 | -11.11 | 9.09 | 0.28 | -47.17 | -26.32 | 0.1 | -41.18 | 11.11 | 2.39 | -10.93 | 31.99 | 2.79 | -47.06 | -10.85 | 1.00 | -41.06 | 34.44 | 891 | 0.0 | 0.0 |
| 19Q4 (4) | 10.07 | -15.8 | 0.0 | 0.27 | 17.39 | 0.0 | 0.53 | 12.77 | 0.0 | 0.17 | 41.67 | 0.0 | 2.68 | 39.42 | 0.0 | 5.26 | 33.93 | 0.0 | 1.69 | 68.26 | 0.0 | 891 | 0.0 | 0.0 |
| 19Q3 (3) | 11.96 | 17.14 | 0.0 | 0.23 | 35.29 | 0.0 | 0.47 | 17.5 | 0.0 | 0.12 | 0.0 | 0.0 | 1.92 | 15.5 | 0.0 | 3.93 | 0.31 | 0.0 | 1.00 | -14.63 | 0.0 | 891 | 0.0 | 0.0 |
| 19Q2 (2) | 10.21 | -16.04 | 0.0 | 0.17 | -22.73 | 0.0 | 0.4 | 5.26 | 0.0 | 0.12 | 33.33 | 0.0 | 1.67 | -7.97 | 0.0 | 3.92 | 25.37 | 0.0 | 1.18 | 58.8 | 0.0 | 891 | 0.0 | 0.0 |
| 19Q1 (1) | 12.16 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 1.81 | 0.0 | 0.0 | 3.12 | 0.0 | 0.0 | 0.74 | 0.0 | 0.0 | 891 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 82.61 | -8.26 | 1.1 | 5.77 | 3.02 | 29.06 | 0.68 | 36.0 | 1.33 | 15.29 | 3.66 | 40.68 | 0.82 | 48.25 | 891 | 0.0 |
| 2022 (9) | 90.05 | 46.26 | 1.04 | 10.64 | 2.34 | 17.0 | 0.5 | 11.11 | 1.15 | -24.35 | 2.60 | -20.0 | 0.56 | -24.03 | 891 | 0.0 |
| 2021 (8) | 61.57 | 33.15 | 0.94 | 3.3 | 2.0 | -23.95 | 0.45 | -6.25 | 1.53 | -22.42 | 3.25 | -42.89 | 0.73 | -29.59 | 891 | 0.0 |
| 2020 (7) | 46.24 | 4.12 | 0.91 | 2.25 | 2.63 | 48.59 | 0.48 | -4.0 | 1.97 | -1.8 | 5.69 | 42.71 | 1.04 | -7.8 | 891 | 0.0 |
| 2019 (6) | 44.41 | 15.92 | 0.89 | -25.21 | 1.77 | -4.32 | 0.5 | -16.67 | 2.00 | -35.48 | 3.99 | -17.47 | 1.13 | -28.11 | 891 | 0.0 |
| 2018 (5) | 38.31 | -42.27 | 1.19 | -27.88 | 1.85 | 10.12 | 0.6 | -34.07 | 3.11 | 24.93 | 4.83 | 90.75 | 1.57 | 14.21 | 891 | 0.0 |
| 2017 (4) | 66.36 | -14.43 | 1.65 | 71.88 | 1.68 | -4.0 | 0.91 | 21.33 | 2.49 | 100.86 | 2.53 | 12.19 | 1.37 | 41.79 | 891 | 0.0 |
| 2016 (3) | 77.55 | 8.69 | 0.96 | -11.93 | 1.75 | -21.17 | 0.75 | -19.35 | 1.24 | -18.97 | 2.26 | -27.47 | 0.97 | -25.8 | 891 | 8.13 |
| 2015 (2) | 71.35 | 13.81 | 1.09 | 39.74 | 2.22 | 9.9 | 0.93 | 13.41 | 1.53 | 22.78 | 3.11 | -3.44 | 1.30 | -0.35 | 824 | 13.97 |
| 2014 (1) | 62.69 | 27.83 | 0.78 | -6.02 | 2.02 | 15.43 | 0.82 | 5.13 | 1.24 | 0 | 3.22 | 0 | 1.31 | 0 | 723 | 21.51 |
