玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.52-10.06-17.390.166.676.670.185.885.880.1318.188.3310.5318.629.1211.8417.7228.178.5531.431.14000
23Q3 (19)1.69-16.346.960.15-6.2515.380.17-39.29-5.560.11-42.110.08.8812.067.8710.06-27.43-11.76.51-30.8-6.51000
23Q2 (18)2.0226.2575.650.1645.456.670.28100.055.560.1946.15280.07.9215.21-39.2713.8658.42-11.449.4115.77116.34000
23Q1 (17)1.6-13.0430.080.11-26.67-21.430.14-17.65-22.220.138.3318.186.88-15.67-39.68.75-5.29-40.218.1224.58-9.15000
22Q4 (16)1.8416.46-1.080.1515.3825.00.17-5.56-46.880.129.0920.08.15-0.9226.369.24-18.9-46.36.52-6.3221.300-100.0
22Q3 (15)1.5837.39-15.960.13-13.3318.180.180.0-52.630.11120.00.08.23-36.9240.6211.39-27.22-43.646.9660.1318.9900-100.0
22Q2 (14)1.15-6.5-87.530.157.14275.00.180.0-60.870.05-54.55-54.5513.0414.62906.5215.656.96213.724.35-51.38264.4300-100.0
22Q1 (13)1.23-33.87-46.520.1416.677.690.18-43.75-35.710.1110.0-26.6711.3876.42101.3814.63-14.9420.218.9466.3437.130-100.0-100.0
21Q4 (12)1.86-1.06-59.570.129.099.090.32-15.7910.340.1-9.09-44.446.4510.26169.7917.20-14.88172.95.38-8.1137.4860.00.0
21Q3 (11)1.88-79.61-22.630.11175.010.00.38-17.39100.00.110.0-35.295.851248.6742.1820.21305.13158.515.85390.43-16.36860.00.0
21Q2 (10)9.22300.87299.130.04-69.23-55.560.4664.2964.290.11-26.67-8.330.43-92.32-88.864.99-59.02-58.841.19-81.71-77.03860.00.0
21Q1 (9)2.3-50.0-26.520.1318.1844.440.28-3.4527.270.15-16.677.145.65136.3696.5712.1793.173.26.5266.6745.81860.00.0
20Q4 (8)4.689.3130.00.1110.037.50.2952.6352.630.185.8838.462.39-41.89-40.226.30-19.37-33.643.91-44.07-39.8860.00.0
20Q3 (7)2.435.1981.340.111.1166.670.19-32.1458.330.1741.6741.674.125.62-8.097.82-35.49-12.697.0034.67-21.88860.00.0
20Q2 (6)2.31-26.231.250.090.0-10.00.2827.27133.330.12-14.29-20.03.9035.5-31.4312.1272.4577.785.1916.14-39.05860.00.0
20Q1 (5)3.1356.5152.420.0912.550.00.2215.79120.00.147.6916.672.88-28.12-40.587.03-26.01-12.844.47-31.19-53.78860.00.0
19Q4 (4)2.049.250.00.0833.330.00.1958.330.00.138.330.04.00-10.670.09.506.080.06.50-27.420.0860.00.0
19Q3 (3)1.34-23.860.00.06-40.00.00.120.00.00.12-20.00.04.48-21.190.08.9631.340.08.965.070.0860.00.0
19Q2 (2)1.7641.940.00.166.670.00.1220.00.00.1525.00.05.6817.420.06.82-15.450.08.52-11.930.0860.00.0
19Q1 (1)1.240.00.00.060.00.00.10.00.00.120.00.04.840.00.08.060.00.09.680.00.0860.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)6.8317.560.581.750.778.450.5750.08.49-13.4411.27-7.758.3527.600
2022 (9)5.81-61.930.5742.50.71-50.690.38-19.159.81274.2812.2229.56.54112.3600
2021 (8)15.2622.470.42.561.4446.940.47-21.672.62-16.259.4419.983.08-36.04860.0
2020 (7)12.4696.220.3930.00.9884.910.615.383.13-33.757.87-5.774.82-41.2860.0
2019 (6)6.35-40.710.3-6.250.5312.770.52-8.774.7258.128.3590.198.1953.87860.0
2018 (5)10.71-23.990.32-67.010.47-22.950.57-5.02.99-56.64.391.375.3224.98860.0
2017 (4)14.0929.030.97177.140.6119.610.625.06.88114.794.33-7.34.26-3.12860.0
2016 (3)10.9226.680.3525.00.5124.390.4837.143.21-1.334.67-1.814.408.268613.16
2015 (2)8.621.170.2827.270.415.130.352.943.2525.84.763.914.061.757618.75
2014 (1)8.52-9.170.2210.00.3962.50.3461.92.5804.5803.99064166.67

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