- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 13.83 | 11.71 | -5.98 | 0.43 | 7.5 | 13.16 | 0.87 | -7.45 | -6.45 | 0.89 | 2.3 | 4.71 | 3.11 | -3.77 | 20.36 | 6.29 | -17.15 | -0.5 | 6.44 | -8.43 | 11.37 | 1031 | 0.0 | 0.0 |
| 23Q3 (19) | 12.38 | -23.63 | -22.82 | 0.4 | 8.11 | 14.29 | 0.94 | -4.08 | -5.05 | 0.87 | 4.82 | -5.43 | 3.23 | 41.55 | 48.07 | 7.59 | 25.59 | 23.02 | 7.03 | 37.25 | 22.52 | 1031 | 0.0 | 15.84 |
| 23Q2 (18) | 16.21 | 3.38 | 12.02 | 0.37 | 0.0 | 19.35 | 0.98 | 3.16 | 32.43 | 0.83 | 1.22 | -4.6 | 2.28 | -3.27 | 6.54 | 6.05 | -0.21 | 18.22 | 5.12 | -2.09 | -14.84 | 1031 | 0.0 | 15.84 |
| 23Q1 (17) | 15.68 | 6.59 | 26.45 | 0.37 | -2.63 | -7.5 | 0.95 | 2.15 | 43.94 | 0.82 | -3.53 | 2.5 | 2.36 | -8.66 | -26.85 | 6.06 | -4.17 | 13.83 | 5.23 | -9.5 | -18.94 | 1031 | 0.0 | 15.84 |
| 22Q4 (16) | 14.71 | -8.29 | 15.46 | 0.38 | 8.57 | 18.75 | 0.93 | -6.06 | 47.62 | 0.85 | -7.61 | -14.14 | 2.58 | 18.39 | 2.85 | 6.32 | 2.43 | 27.85 | 5.78 | 0.74 | -25.64 | 1031 | 15.84 | 15.84 |
| 22Q3 (15) | 16.04 | 10.85 | 15.73 | 0.35 | 12.9 | 12.9 | 0.99 | 33.78 | -27.21 | 0.92 | 5.75 | 22.67 | 2.18 | 1.85 | -2.44 | 6.17 | 20.69 | -37.1 | 5.74 | -4.6 | 6.0 | 890 | 0.0 | 12.52 |
| 22Q2 (14) | 14.47 | 16.69 | 18.61 | 0.31 | -22.5 | 0.0 | 0.74 | 12.12 | -14.94 | 0.87 | 8.75 | 31.82 | 2.14 | -33.59 | -15.69 | 5.11 | -3.92 | -28.29 | 6.01 | -6.81 | 11.14 | 890 | 0.0 | 12.52 |
| 22Q1 (13) | 12.4 | -2.67 | 20.74 | 0.4 | 25.0 | 37.93 | 0.66 | 4.76 | -2.94 | 0.8 | -19.19 | 8.11 | 3.23 | 28.43 | 14.24 | 5.32 | 7.63 | -19.61 | 6.45 | -16.98 | -10.46 | 890 | 0.0 | 12.52 |
| 21Q4 (12) | 12.74 | -8.08 | 28.56 | 0.32 | 3.23 | 10.34 | 0.63 | -53.68 | -20.25 | 0.99 | 32.0 | 43.48 | 2.51 | 12.3 | -14.17 | 4.95 | -49.6 | -37.97 | 7.77 | 43.6 | 11.61 | 890 | 12.52 | 12.52 |
| 21Q3 (11) | 13.86 | 13.61 | 54.52 | 0.31 | 0.0 | 10.71 | 1.36 | 56.32 | 83.78 | 0.75 | 13.64 | 27.12 | 2.24 | -11.98 | -28.35 | 9.81 | 37.6 | 18.94 | 5.41 | 0.03 | -17.73 | 791 | 0.0 | 0.25 |
| 21Q2 (10) | 12.2 | 18.79 | 41.7 | 0.31 | 6.9 | 14.81 | 0.87 | 27.94 | 40.32 | 0.66 | -10.81 | 1.54 | 2.54 | -10.01 | -18.97 | 7.13 | 7.7 | -0.97 | 5.41 | -24.92 | -28.34 | 791 | 0.0 | 0.25 |
| 21Q1 (9) | 10.27 | 3.63 | 58.73 | 0.29 | 0.0 | 20.83 | 0.68 | -13.92 | 9.68 | 0.74 | 7.25 | 25.42 | 2.82 | -3.51 | -23.88 | 6.62 | -16.94 | -30.9 | 7.21 | 3.49 | -20.98 | 791 | 0.0 | -11.12 |
| 20Q4 (8) | 9.91 | 10.48 | 87.33 | 0.29 | 3.57 | -3.33 | 0.79 | 6.76 | 75.56 | 0.69 | 16.95 | 1.47 | 2.93 | -6.25 | -48.4 | 7.97 | -3.37 | -6.29 | 6.96 | 5.86 | -45.83 | 791 | 0.25 | -11.12 |
| 20Q3 (7) | 8.97 | 4.18 | 18.18 | 0.28 | 3.7 | -6.67 | 0.74 | 19.35 | 51.02 | 0.59 | -9.23 | -6.35 | 3.12 | -0.46 | -21.03 | 8.25 | 14.56 | 27.79 | 6.58 | -12.87 | -20.76 | 789 | 0.0 | -11.35 |
| 20Q2 (6) | 8.61 | 33.08 | -2.6 | 0.27 | 12.5 | -10.0 | 0.62 | 0.0 | 6.9 | 0.65 | 10.17 | 12.07 | 3.14 | -15.46 | -7.6 | 7.20 | -24.85 | 9.75 | 7.55 | -17.21 | 15.06 | 789 | -11.35 | -11.35 |
| 20Q1 (5) | 6.47 | 22.31 | -18.72 | 0.24 | -20.0 | -11.11 | 0.62 | 37.78 | 8.77 | 0.59 | -13.24 | -9.23 | 3.71 | -34.59 | 9.36 | 9.58 | 12.65 | 33.82 | 9.12 | -29.06 | 11.67 | 890 | 0.0 | 0.0 |
| 19Q4 (4) | 5.29 | -30.3 | 0.0 | 0.3 | 0.0 | 0.0 | 0.45 | -8.16 | 0.0 | 0.68 | 7.94 | 0.0 | 5.67 | 43.48 | 0.0 | 8.51 | 31.77 | 0.0 | 12.85 | 54.87 | 0.0 | 890 | 0.0 | 0.0 |
| 19Q3 (3) | 7.59 | -14.14 | 0.0 | 0.3 | 0.0 | 0.0 | 0.49 | -15.52 | 0.0 | 0.63 | 8.62 | 0.0 | 3.95 | 16.47 | 0.0 | 6.46 | -1.6 | 0.0 | 8.30 | 26.51 | 0.0 | 890 | 0.0 | 0.0 |
| 19Q2 (2) | 8.84 | 11.06 | 0.0 | 0.3 | 11.11 | 0.0 | 0.58 | 1.75 | 0.0 | 0.58 | -10.77 | 0.0 | 3.39 | 0.05 | 0.0 | 6.56 | -8.38 | 0.0 | 6.56 | -19.65 | 0.0 | 890 | 0.0 | 0.0 |
| 19Q1 (1) | 7.96 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 3.39 | 0.0 | 0.0 | 7.16 | 0.0 | 0.0 | 8.17 | 0.0 | 0.0 | 890 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 58.1 | 0.83 | 1.57 | 9.03 | 3.74 | 12.65 | 3.4 | -1.45 | 2.70 | 8.13 | 6.44 | 11.72 | 5.85 | -2.26 | 1031 | 0.0 |
| 2022 (9) | 57.62 | 17.45 | 1.44 | 16.13 | 3.32 | -6.21 | 3.45 | 9.52 | 2.50 | -1.12 | 5.76 | -20.15 | 5.99 | -6.75 | 1031 | 15.84 |
| 2021 (8) | 49.06 | 44.51 | 1.24 | 14.81 | 3.54 | 27.8 | 3.15 | 25.0 | 2.53 | -20.55 | 7.22 | -11.56 | 6.42 | -13.5 | 890 | 12.52 |
| 2020 (7) | 33.95 | 14.39 | 1.08 | -8.47 | 2.77 | 32.54 | 2.52 | -0.79 | 3.18 | -19.99 | 8.16 | 15.87 | 7.42 | -13.27 | 791 | 0.25 |
| 2019 (6) | 29.68 | -20.92 | 1.18 | -21.33 | 2.09 | -10.3 | 2.54 | 7.63 | 3.98 | -0.53 | 7.04 | 13.42 | 8.56 | 36.09 | 789 | -11.35 |
| 2018 (5) | 37.53 | 14.39 | 1.5 | 20.0 | 2.33 | 4.02 | 2.36 | 22.28 | 4.00 | 4.91 | 6.21 | -9.06 | 6.29 | 6.9 | 890 | 14.69 |
| 2017 (4) | 32.81 | 53.68 | 1.25 | 0.0 | 2.24 | 36.59 | 1.93 | 27.81 | 3.81 | -34.93 | 6.83 | -11.12 | 5.88 | -16.83 | 776 | 25.57 |
| 2016 (3) | 21.35 | -10.37 | 1.25 | -36.87 | 1.64 | -9.39 | 1.51 | 11.85 | 5.85 | -29.56 | 7.68 | 1.09 | 7.07 | 24.79 | 618 | -1.12 |
| 2015 (2) | 23.82 | 13.16 | 1.98 | 3.12 | 1.81 | 5.85 | 1.35 | 23.85 | 8.31 | -8.87 | 7.60 | -6.46 | 5.67 | 9.45 | 625 | 12.82 |
| 2014 (1) | 21.05 | 18.66 | 1.92 | 19.25 | 1.71 | 30.53 | 1.09 | 45.33 | 9.12 | 0 | 8.12 | 0 | 5.18 | 0 | 554 | 13.99 |
