玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)20.5370.37-21.85-39.9540.16-356.05-54.9022.64-439.29-47.2718.23-421.17-6.21-15.21-334.27-3.07-11.64-372.310.0740.0-30.0-22.3724.98-502.3486.996.2132.1673.81-20.36-9.7926.19436.944.0541.31-5.62102.4
23Q3 (19)12.05-60.62-39.11-66.76-376.86-905.42-70.97-641.59-1403.6-57.81-586.58-1193.29-5.39-287.77-648.61-2.75-400.0-1275.00.05-50.0-50.0-29.82-726.47-356.8581.9011.631.0692.68-38.21-33.84.88109.76112.243.7729.555.1
23Q2 (18)30.6043.9373.86-14.0074.4873.5-9.5783.0281.49-8.4282.2379.42-1.3964.9960.29-0.5574.6570.430.10100.0100.04.76113.09121.0873.396.445.46150.0055.045.45-50.00-1650.0-1500.033.80-42.39-27.78
23Q1 (17)21.26-19.0776.14-54.85-526.1416.27-56.36-453.636.38-47.39-422.498.67-3.97-177.624.8-2.17-233.853.980.05-50.00.0-36.36-753.96-55.8568.954.7611.1796.7718.28-10.673.23-82.26138.7158.67187.4623.31
22Q4 (16)26.2732.74-6.94-8.76-31.93-262.22-10.18-115.68-515.51-9.07-102.91-868.64-1.43-98.61-652.63-0.65-225.0-690.910.100.0-16.675.56-52.11-61.8465.825.33-3.5581.82-41.56-59.0918.18145.45118.1820.41-27.68382.51
22Q3 (15)19.7912.44-22.73-6.6487.43-413.21-4.7290.87-728.07-4.4789.07-179.37-0.7279.43-7300.0-0.2089.25-186.960.10100.00.011.61151.42-21.1862.49-10.2-14.33140.0035.76146.67-40.00-1180.0-113.3328.22-39.7-2.32
22Q2 (14)17.6045.82-61.83-52.8419.34-183.78-51.6914.14-127.01-40.9121.16-132.53-3.5016.07-135.04-1.8617.7-127.80.050.066.67-22.583.21-110.6169.5912.21-7.29103.12-4.811114.06-3.1262.5-102.8846.80-1.64-39.99
22Q1 (13)12.07-57.24129.47-65.51-1313.15-15.35-60.20-2557.14-501.4-51.89-4497.46-405.26-4.17-2094.74-583.61-2.26-2154.55-343.140.05-58.330.0-23.33-260.12062.02-9.11390.66108.33-45.83-83.33-8.3391.6798.3347.581024.82-20.27
21Q4 (12)28.2310.23185.445.40154.72121.592.45529.82170.01.18173.75118.27-0.19-2000.076.830.11-52.17115.490.1220.09.0914.57-1.09068.24-6.44233.69200.00166.67-80.0-100.00-133.3388.894.23-85.36-86.79
21Q3 (11)25.61-44.46257.022.12111.39103.28-0.57-100.399.29-1.60-101.2798.010.01-99.9100.110.23-96.56103.00.10233.330.014.73-93.08119.4672.94-2.82261.27-300.00-2850.0-462.5300.00176.561350.028.89-62.960
21Q2 (10)46.11776.62732.31-18.6267.2159.51191.362011.69483.33125.781324.73350.469.991737.7256.586.691411.76240.550.03-40.0-70.0212.900573.1175.06493.83232.42-10.17-101.56-110.7108.47121.69984.7577.9930.680
21Q1 (9)5.26-46.81636.73-56.79-127.07-68.12-10.01-186.058.33-10.27-58.9864.97-0.6125.6180.76-0.5128.1775.60.05-54.55-28.570.000100.012.64-38.19-71.0650.00-35.0387.5-500.0044.44-1025.059.6886.3830.16
20Q4 (8)9.89160.641766.04-25.0161.35-251.26-3.5095.6359.3-6.4691.9824.8-0.8291.284.08-0.7190.7480.330.1110.0-73.810.00100.0100.020.451.29-64.631000.001108.331087.5-900.00-4450.0-5800.032.02042.44
20Q3 (7)-16.31-394.4-258.35-64.71-40.7-3397.84-80.12-60.5-625.38-80.54-60.37-690.47-9.32-46.08-321.38-7.67-61.13-324.270.100.0-60.0-75.68-68.18-542.8320.19-10.58-26.9382.76-12.89844.8320.69106.9-81.380.000-100.0
20Q2 (6)5.54665.31174.56-45.99-36.15-34.67-49.92-107.83-126.19-50.22-71.28-138.35-6.38-101.26-103.83-4.76-127.75-80.990.1042.86-23.08-45.00-169.95-137.2222.58-48.213.7595.00-28.75-38.2510.00122.5118.570.00-100.0-100.0
20Q1 (5)-0.98-284.91-110.12-33.78-374.44-69.32-24.02-179.332.32-29.32-241.3328.49-3.1738.450.0-2.0942.1124.00.07-83.330.0-16.67-115.6542.5843.59-24.61159.31133.3358.33144.44-44.44-381.48-197.7845.85103.96-16.29
19Q4 (4)0.53-94.850.0-7.12-284.860.0-8.60-156.390.0-8.59-162.980.0-5.15-222.330.0-3.61-205.560.00.4268.00.0-7.73-145.230.057.82109.270.084.21857.890.015.79-85.790.022.48-24.490.0
19Q3 (3)10.30238.630.0-1.8594.580.015.25169.10.013.64164.740.04.21234.50.03.42230.040.00.2592.310.017.09190.090.027.6339.190.0-11.11-107.220.0111.11306.350.029.77-47.50.0
19Q2 (2)-7.43-176.760.0-34.15-71.180.0-22.0737.810.0-21.0748.610.0-3.131.260.0-2.634.360.00.1385.710.0-18.9734.650.019.8518.080.0153.85182.050.0-53.85-218.460.056.703.520.0
19Q1 (1)9.680.00.0-19.950.00.0-35.490.00.0-41.000.00.0-3.170.00.0-2.750.00.00.070.00.0-29.030.00.016.810.00.054.550.00.045.450.00.054.770.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)22.6012.61-38.74015.0216.72-42.160-35.510-16.930-8.6000.27-6.9-16.72086.9932.1691.94-12.28.06028.57-3.3842.3930.31
2022 (9)20.07-26.59-26.02012.8742.81-24.700-20.850-10.000-5.0100.29-29.27-2.63065.82-3.55104.710-5.88029.577.9932.5334.09
2021 (8)27.340-2.2209.0196.9117.86010.82010.3407.5200.4124.2432.43068.24233.69-11.860113.56027.38024.26-52.01
2020 (7)-0.100-42.1304.58177.78-38.960-41.160-18.890-13.4400.33-61.18-33.99020.45-64.63106.67-39.39-8.3300.00050.5560.73
2019 (6)2.810-10.2501.6564.71-5.780-6.480-7.340-5.4400.85286.36-3.76057.82380.63176.00-29.6-76.0000.00031.45-16.18
2018 (5)-7.840-45.4401.00-97.86-17.670-18.860-4.580-4.1000.2215.79-17.00012.031.69250.00168.58-155.5600.00037.52-23.04
2017 (4)-101.910-138.69046.7338.87-149.130-149.040-31.240-27.8200.19-24.0-100.93011.83-6.1193.08-16.476.9200.00048.750.16
2016 (3)-118.570-147.99033.6575.4-132.940-128.790-35.910-31.7000.25-26.47-98.58012.60-8.3111.43-3.31-11.4300.00048.6720.14
2015 (2)-38.210-61.67019.18190.68-53.500-49.850-19.030-16.7700.34-54.05-33.81013.743.15115.2514.25-15.2500.00040.5177.99
2014 (1)20.21011.6006.6025.1811.4907.3606.4005.4700.74-22.1118.30-26.1513.32-37.99100.87-5.57-0.8700.00022.760.93

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