玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)40.09-7.03228.348.59-30.56150.860.73-96.54102.743.08-82.91115.550.40-84.79122.10.31-84.34124.030.10-9.0942.864.64-81.16122.1731.107.5-13.181300.002124.11960.0-1175.00-2927.97-3284.8722.182.560.96
23Q3 (19)43.12-9.6415.1412.37-33.74219.6421.10-13.17-4.9518.02-8.71-0.832.63-21.9612.881.98-20.1628.570.11-15.3837.524.63-9.71-6.2128.93-23.89-29.7858.45-23.72231.2241.5577.79-49.5521.646.03-6.12
23Q2 (18)47.72-5.02.2118.678.04-10.9724.3045.16-7.2219.7441.81-5.913.3771.07-30.942.4867.57-18.150.1318.18-7.1427.2833.99-3.638.0113.77-42.2876.63-25.58-4.3923.37886.7817.7520.41-14.995.97
23Q1 (17)50.23311.3810.2717.28202.31-19.1416.74162.72-39.1713.92170.27-38.571.97208.84-57.271.48214.73-50.830.1157.14-15.3820.36197.28-31.7733.41-6.73-42.03102.9763.1732.24-2.97-108.05-113.1824.0174.2433.02
22Q4 (16)12.21-67.4-77.96-16.89-536.43-147.79-26.69-220.23-176.81-19.81-209.03-170.72-1.81-177.68-122.18-1.29-183.77-123.160.07-12.5-65.0-20.93-179.7-157.5535.82-13.06-27.4663.11257.61-37.9536.89-55.22271.4313.78-40.22-15.98
22Q3 (15)37.45-19.79-22.753.87-81.55-86.0922.20-15.23-21.2218.17-13.39-22.782.33-52.25-62.61.54-49.17-64.840.08-42.86-57.8926.26-7.21-12.541.20-37.43-5.5717.65-77.98-82.1182.35314.936014.7123.0519.6846.72
22Q2 (14)46.692.512.5920.97-1.87-0.9926.19-4.8335.8420.98-7.4130.644.885.8633.73.030.669.780.147.69-17.6528.30-5.1632.2465.8514.2659.6480.152.93-26.9819.85-11.95303.1419.266.736.6
22Q1 (13)45.55-17.769.3421.37-39.53-10.1327.52-20.8116.6122.66-19.115.084.61-43.5-12.363.01-45.96-29.180.13-35.0-40.9129.84-17.9518.7957.6316.71147.4577.87-23.43-22.4622.541426.72771.1118.0510.0632.53
21Q4 (12)55.3914.2538.8935.3426.9963.3134.7523.3160.8128.0119.0451.828.1630.9860.635.5727.1738.210.205.26-9.0936.3721.1957.5149.3813.18102.54101.703.091.19-1.70-226.15016.404.3937.35
21Q3 (11)48.4816.931.727.8331.441.3428.1846.1652.4923.5346.5152.596.2370.6831.714.3858.728.070.1911.76-13.6430.0140.2350.0543.635.7754.8398.65-10.13-7.121.35113.78119.7115.7111.4228.98
21Q2 (10)41.47-0.4615.7421.18-10.9318.3919.28-18.3115.816.06-18.4419.053.65-30.61-1.082.76-35.066.560.17-22.73-10.5321.40-14.8115.0541.2577.11-19.75109.779.312.23-9.77-1057.76-32.4414.103.520
21Q1 (9)41.664.4614.8923.789.8950.3223.609.2124.619.696.7224.75.263.5436.624.255.4647.060.220.022.2225.128.7919.2823.29-4.47-33.97100.42-0.0820.7-0.840-105.0213.6214.070
20Q4 (8)39.888.34-5.4821.649.9-8.1121.6116.9421.6818.4519.6526.725.087.412.644.0317.8419.940.220.0-4.3523.0915.4518.4724.38-13.48-24.98100.50-5.38-24.350.00100.0100.011.94-1.97-12.46
20Q3 (7)36.812.74-4.3919.6910.0617.918.4810.994.3515.4214.314.124.7328.1815.653.4232.0517.930.2215.7910.020.007.531.5228.18-45.18-23.44106.21-1.0912.91-6.837.38-215.1712.180-22.57
20Q2 (6)35.83-1.19-23.5717.8913.08-31.9816.65-12.09-42.1513.49-14.57-42.13.69-4.16-51.322.59-10.38-53.250.195.56-20.8318.60-11.68-38.9651.4045.7310.04107.3829.0617.85-7.38-143.91-187.360.000-100.0
20Q1 (5)36.26-14.06-10.1615.82-32.82-2.7118.946.64-1.6615.798.45-2.173.85-14.638.762.89-13.997.040.18-21.745.8821.068.06-2.6435.278.5224.9483.20-37.38-2.2916.80151.136.050.00-100.0-100.0
19Q4 (4)42.199.580.023.5541.020.017.760.280.014.56-1.690.04.5110.270.03.3615.860.00.2315.00.019.49-1.070.032.50-11.710.0132.8641.240.0-32.86-653.880.013.64-13.290.0
19Q3 (3)38.50-17.880.016.70-36.50.017.71-38.460.014.81-36.440.04.09-46.040.02.90-47.650.00.20-16.670.019.70-35.350.036.81-21.190.094.073.250.05.93-29.750.015.730.830.0
19Q2 (2)46.8816.150.026.3061.750.028.7849.430.023.3044.360.07.58114.120.05.54105.190.00.2441.180.030.4740.870.046.7165.460.091.117.00.08.44-46.690.015.60-13.190.0
19Q1 (1)40.360.00.016.260.00.019.260.00.016.140.00.03.540.00.02.700.00.00.170.00.021.630.00.028.230.00.085.150.00.015.840.00.017.970.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)45.3713.9114.4314.251.718.9816.35-11.9514.15-7.888.36-18.286.29-13.120.44-6.3819.83-8.1531.10-13.1888.4029.9811.83-63.011.24-16.7821.9516.45
2022 (9)39.83-15.7612.63-54.161.5747.3518.57-31.2515.36-30.9710.23-56.237.24-57.340.47-38.1621.59-24.9835.82-27.4668.01-33.331.9901.49-1.5518.8525.25
2021 (8)47.2826.5227.5544.71.06-3.2427.0141.6422.2539.6723.3744.7116.9733.940.76-3.828.7838.3749.38102.54101.972.13-1.9701.51-18.2715.0518.04
2020 (7)37.37-11.6119.04-10.571.10-5.2419.07-9.8315.93-8.416.15-15.8912.67-11.890.79-3.6620.80-9.824.38-24.9899.84-0.840.1601.85-16.7312.75-17.85
2019 (6)42.285.3621.292.91.16140.4121.15-7.2817.39-7.1519.20-22.8914.38-19.440.82-13.6823.06-4.1632.50-9.04100.6811.07-0.6802.23-15.2515.5211.74
2018 (5)40.131.6720.690.340.4819.9122.8123.4318.7318.9224.904.0117.859.710.95-7.7724.0622.1935.73-19.2790.65-18.679.3502.63013.892.74
2017 (4)39.478.5220.6226.120.40-10.8918.4813.9315.7519.0523.948.9216.2713.541.03-4.6319.6911.6844.26-14.16111.4610.62-11.4600.00013.52-1.89
2016 (3)36.3721.7216.3558.890.45-14.0216.2244.8213.2345.8721.9850.5514.3348.811.082.8617.6334.8951.56-10.8100.769.62-0.7600.00013.7815.31
2015 (2)29.88-9.2610.294.790.52-22.3211.20-3.29.07-2.0514.606.89.631.371.052.9413.07-5.3657.8016.9391.918.578.09-47.310.00011.95-15.96
2014 (1)32.9309.8200.68-8.0311.5709.26013.6709.5001.02-4.6713.81-15.2849.4332.1384.66-12.615.34388.450.00014.2229.27

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