玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)29.73-7.93-17.3720.43-9.08-20.6622.3121.18-5.8620.1442.740.111.5431.14-21.926.5058.92-12.160.3214.29-11.1124.6018.44-3.6176.55-8.17-17.5191.61-24.92-15.78.39138.1196.8114.522.04-12.11
23Q3 (19)32.291.57-4.8922.471.03-15.4618.41-39.62-37.2714.11-44.51-39.988.80-47.18-62.794.09-48.42-55.150.28-9.68-26.3220.77-36.19-33.0983.36-48.05-26.42122.0267.334.78-22.02-181.35-333.8814.231.9316.16
23Q2 (18)31.79-1.099.6622.240.411.0430.4950.6425.6825.4360.0426.0816.6696.23-21.977.9369.444.070.316.9-16.2232.5544.3526.11160.47107.33-28.9572.93-33.31-19.627.07386.0191.4813.96-4.5815.56
23Q1 (17)32.14-10.6728.1522.15-13.9831.2220.24-14.636.5715.89-21.0235.78.49-42.562.914.68-36.7634.480.29-19.440.022.55-11.6433.2777.40-16.59-47.6109.360.64-3.99-9.46-9.231.9314.63-11.446.71
22Q4 (16)35.985.9845.9625.75-3.1251.0323.70-19.2547.3920.12-14.4256.4514.78-37.5125.367.40-18.8650.410.36-5.26-5.2625.52-17.7842.8192.80-18.09-31.0108.6720.032.44-8.67-192.05-42.6416.5234.8627.17
22Q3 (15)33.9517.1131.4926.5820.7644.329.3520.9855.5423.5116.5654.4723.6510.7761.439.1219.6973.710.382.726.6731.0420.2649.45113.29-49.84-47.8490.53-0.2-7.299.411.39301.5512.251.41-14.1
22Q2 (14)28.9915.598.722.0130.3922.4824.2663.737.2220.1772.2532.7821.35158.7976.747.62118.9763.170.3727.5923.3325.8152.5430.62225.8452.883.9990.71-20.36-10.659.29166.79655.612.08-11.89-15.29
22Q1 (13)25.081.742.216.88-1.011.3514.82-7.84-3.1411.71-8.94-4.18.25-30.038.843.48-29.270.00.29-23.683.5716.92-5.32-4.08147.729.8422.69113.907.3814.99-13.90-128.8-1573.6213.715.54-8.54
21Q4 (12)24.65-4.530.017.05-7.443.0816.08-14.797.9912.86-15.511.9811.79-19.5231.294.92-6.2931.550.3826.6731.0317.87-13.964.56134.49-38.079.08106.088.62-4.39-6.08-359.1444.4912.99-8.91-7.54
21Q3 (11)25.82-3.19-13.7318.422.5-12.8718.876.73-1.4115.220.20.5914.6521.2719.45.2512.4213.150.300.00.020.775.11-2.07217.180.030.2497.66-3.82-11.512.34240.29122.3214.260.012.55
21Q2 (10)26.678.68-18.5417.9718.54-23.517.6815.56-25.2715.1924.41-25.9412.0859.37-27.884.6734.2-37.060.307.14-16.6719.7612.02-21.9217.1880.3827.83101.532.52.2-1.67-277.16-354.0414.26-4.876.42
21Q1 (9)24.54-0.45-19.5415.16-8.34-15.7815.302.75-22.5712.21-3.17-22.337.58-15.59-3.683.48-6.95-12.120.28-3.4512.017.643.22-20.54120.40-2.3525.7899.06-10.728.770.94108.62-89.4314.996.69-9.97
20Q4 (8)24.65-17.64-14.9716.54-21.76-8.4714.89-22.2-16.7712.61-16.66-19.588.98-26.81-20.043.74-19.4-26.090.29-3.33-9.3817.09-19.42-12.94123.30-26.0610.2110.950.5310.02-10.95-4.21-983.6714.0510.89-2.84
20Q3 (7)29.93-8.58-2.8921.14-10.0-1.4519.14-19.1-19.0715.13-26.23-20.7412.27-26.75-20.534.64-37.47-26.70.30-16.67-9.0921.21-16.17-16.3166.75-1.8518.32110.3611.0921.66-10.50-1696.55-213.0912.67-5.45-1.09
20Q2 (6)32.747.3411.0623.4930.513.223.6619.749.1820.5130.4718.2816.75112.8322.87.4287.3718.720.3644.02.8625.3013.968.26169.9077.59.9299.349.083.790.66-92.63-84.6613.40-19.523.16
20Q1 (5)30.505.2110.9918.00-0.39-3.2319.7610.4514.9515.720.2618.287.87-29.92-2.843.96-21.74-9.380.25-21.88-21.8822.2013.0915.6995.72-14.45-1.0991.07-9.69-15.798.93983.93209.616.6515.1514.04
19Q4 (4)28.99-5.940.018.07-15.760.017.89-24.360.015.68-17.860.011.23-27.270.05.06-20.060.00.32-3.030.019.63-22.530.0111.89-20.610.0100.8411.170.0-1.01-110.880.014.4612.880.0
19Q3 (3)30.824.550.021.453.370.023.659.140.019.0910.090.015.4413.20.06.331.280.00.33-5.710.025.348.430.0140.93-8.820.090.71-5.220.09.29116.520.012.81-1.390.0
19Q2 (2)29.487.280.020.7511.560.021.6726.060.017.3430.470.013.6468.40.06.2543.020.00.359.370.023.3721.780.0154.5659.720.095.71-11.50.04.29152.650.012.99-11.030.0
19Q1 (1)27.480.00.018.600.00.017.190.00.013.290.00.08.100.00.04.370.00.00.320.00.019.190.00.096.770.00.0108.150.00.0-8.150.00.014.600.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)31.490.2521.83-6.191.8233.523.12-2.7819.12-2.043.38-31.2523.82-21.881.23-20.1325.37-0.6776.55-17.5194.43-3.515.59162.680.13-17.1614.335.76
2022 (9)31.4123.5623.2734.91.36-19.3823.7839.4719.5140.2663.1047.7130.4961.241.5414.9325.5434.0792.80-31.097.87-3.32.1300.16-28.2713.550.3
2021 (8)25.42-13.6317.25-13.751.69-0.7417.05-12.1613.91-13.5542.72-0.6518.91-5.641.348.9419.05-11.19134.499.08101.21-1.75-1.1800.22-0.6513.51-3.43
2020 (7)29.430.5820.001.161.7027.0619.41-4.0116.09-2.3143.00-5.8720.04-14.071.23-11.5121.45-2.46123.3010.2103.025.4-3.0600.2273.4813.992.27
2019 (6)29.267.4919.776.861.34103.4220.222.2216.473.5845.688.6623.32-0.931.39-5.4421.996.7111.8929.897.744.462.26-64.910.13108.3513.684.03
2018 (5)27.22-0.3718.50-0.220.666.2919.7817.8815.9014.9742.0430.5223.5422.861.476.5220.6117.5786.2017.7893.57-15.336.4300.06013.15-5.19
2017 (4)27.32-10.7518.54-10.350.62-8.6816.78-20.8913.83-21.3832.21-5.7619.16-10.171.3814.0517.53-20.3973.1912.46110.5113.34-10.4500.00013.873.58
2016 (3)30.610.9920.68-0.960.68-4.4721.21-3.1517.59-0.1734.18-9.8421.33-11.311.21-11.0322.02-3.1265.0815.1297.502.332.50-46.370.00013.398.42
2015 (2)30.3115.7320.8823.70.71-8.3321.9019.5417.6218.9737.912.5124.058.971.36-8.1122.7318.256.53-6.0395.293.434.66-40.860.00012.3510.17
2014 (1)26.19016.8800.77-7.6718.32014.81036.98022.0701.48-13.4519.2330.7360.16-26.892.13-9.087.8700.00011.213.32

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