- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q1 (20) | 4.63 | -14.42 | 36.98 | 0.15 | 7.14 | 0 | 0.4 | -9.09 | 21.21 | 0.29 | 7.41 | 45.0 | 3.24 | 25.19 | 0 | 8.64 | 6.22 | -11.51 | 6.26 | 25.5 | 5.85 | 1315 | 0.0 | 0.0 |
| 24Q4 (19) | 5.41 | 52.39 | 53.69 | 0.14 | -33.33 | 7.69 | 0.44 | 450.0 | 12.82 | 0.27 | 42.11 | -10.0 | 2.59 | -56.25 | -29.93 | 8.13 | 260.91 | -26.59 | 4.99 | -6.75 | -41.44 | 1315 | 0.0 | 0.0 |
| 24Q3 (18) | 3.55 | -6.82 | 2.31 | 0.21 | 0 | 50.0 | 0.08 | -77.14 | -69.23 | 0.19 | -9.52 | -34.48 | 5.92 | 0 | 46.62 | 2.25 | -75.47 | -69.92 | 5.35 | -2.9 | -35.96 | 1315 | 0.0 | 15.55 |
| 24Q2 (17) | 3.81 | 12.72 | 1.6 | 0 | 0 | 0 | 0.35 | 6.06 | -5.41 | 0.21 | 5.0 | -22.22 | 0.00 | 0 | 0 | 9.19 | -5.91 | -6.9 | 5.51 | -6.85 | -23.45 | 1315 | 0.0 | 15.55 |
| 24Q1 (16) | 3.38 | -3.98 | 56.48 | 0 | -100.0 | 0 | 0.33 | -15.38 | -5.71 | 0.2 | -33.33 | -23.08 | 0.00 | -100.0 | 0 | 9.76 | -11.88 | -39.75 | 5.92 | -30.57 | -50.84 | 1315 | 0.0 | 15.55 |
| 23Q4 (15) | 3.52 | 1.44 | -7.12 | 0.13 | -7.14 | 0 | 0.39 | 50.0 | -29.09 | 0.3 | 3.45 | -16.67 | 3.69 | -8.46 | 0 | 11.08 | 47.87 | -23.65 | 8.52 | 1.98 | -10.27 | 1315 | 15.55 | 15.55 |
| 23Q3 (14) | 3.47 | -7.47 | -8.68 | 0.14 | 0 | 0 | 0.26 | -29.73 | -40.91 | 0.29 | 7.41 | -25.64 | 4.03 | 0 | 0 | 7.49 | -24.06 | -35.29 | 8.36 | 16.07 | -18.57 | 1138 | 0.0 | -31.24 |
| 23Q2 (13) | 3.75 | 73.61 | -26.9 | 0 | 0 | 0 | 0.37 | 5.71 | -11.9 | 0.27 | 3.85 | 8.0 | 0.00 | 0 | 0 | 9.87 | -39.11 | 20.51 | 7.20 | -40.18 | 47.74 | 1138 | 0.0 | -31.24 |
| 23Q1 (12) | 2.16 | -43.01 | -52.94 | 0 | 0 | 0 | 0.35 | -36.36 | -12.5 | 0.26 | -27.78 | 0.0 | 0.00 | 0 | 0 | 16.20 | 11.66 | 85.94 | 12.04 | 26.72 | 112.5 | 1138 | 0.0 | -31.24 |
| 22Q4 (11) | 3.79 | -0.26 | -38.27 | 0 | 0 | 0 | 0.55 | 25.0 | -52.59 | 0.36 | -7.69 | -35.71 | 0.00 | 0 | 0 | 14.51 | 25.33 | -23.19 | 9.50 | -7.45 | 4.15 | 1138 | -31.24 | -31.24 |
| 22Q3 (10) | 3.8 | -25.93 | -35.92 | 0 | 0 | 0 | 0.44 | 4.76 | -62.71 | 0.39 | 56.0 | -37.1 | 0.00 | 0 | 0 | 11.58 | 41.43 | -41.81 | 10.26 | 110.6 | -1.84 | 1655 | 0.0 | -9.22 |
| 22Q2 (9) | 5.13 | 11.76 | -22.04 | 0 | 0 | 0 | 0.42 | 5.0 | -67.69 | 0.25 | -3.85 | -60.32 | 0.00 | 0 | 0 | 8.19 | -6.05 | -58.56 | 4.87 | -13.97 | -49.1 | 1655 | 0.0 | -9.22 |
| 22Q1 (8) | 4.59 | -25.24 | -32.3 | 0 | 0 | 0 | 0.4 | -65.52 | -52.94 | 0.26 | -53.57 | -53.57 | 0.00 | 0 | 0 | 8.71 | -53.87 | -30.49 | 5.66 | -37.89 | -31.42 | 1655 | 0.0 | -9.22 |
| 21Q4 (7) | 6.14 | 3.54 | -1.92 | 0 | 0 | 0 | 1.16 | -1.69 | 2.65 | 0.56 | -9.68 | 0.0 | 0.00 | 0 | 0 | 18.89 | -5.06 | 4.66 | 9.12 | -12.77 | 1.95 | 1655 | -9.22 | -9.22 |
| 21Q3 (6) | 5.93 | -9.88 | 17.43 | 0 | 0 | 0 | 1.18 | -9.23 | 100.0 | 0.62 | -1.59 | 44.19 | 0.00 | 0 | 0 | 19.90 | 0.72 | 70.32 | 10.46 | 9.2 | 22.79 | 1823 | 0.0 | 53.32 |
| 21Q2 (5) | 6.58 | -2.95 | 78.8 | 0 | 0 | 0 | 1.3 | 52.94 | 333.33 | 0.63 | 12.5 | 231.58 | 0.00 | 0 | 0 | 19.76 | 57.59 | 142.35 | 9.57 | 15.92 | 85.44 | 1823 | 0.0 | 53.32 |
| 21Q1 (4) | 6.78 | 8.31 | 0.0 | 0 | 0 | 0.0 | 0.85 | -24.78 | 0.0 | 0.56 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 12.54 | -30.55 | 0.0 | 8.26 | -7.67 | 0.0 | 1823 | 0.0 | 0.0 |
| 20Q4 (3) | 6.26 | 23.96 | 0.0 | 0 | 0 | 0.0 | 1.13 | 91.53 | 0.0 | 0.56 | 30.23 | 0.0 | 0.00 | 0 | 0.0 | 18.05 | 54.51 | 0.0 | 8.95 | 5.06 | 0.0 | 1823 | 53.32 | 0.0 |
| 20Q3 (2) | 5.05 | 37.23 | 0.0 | 0 | 0 | 0.0 | 0.59 | 96.67 | 0.0 | 0.43 | 126.32 | 0.0 | 0.00 | 0 | 0.0 | 11.68 | 43.31 | 0.0 | 8.51 | 64.92 | 0.0 | 1189 | 0.0 | 0.0 |
| 20Q2 (1) | 3.68 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 8.15 | 0.0 | 0.0 | 5.16 | 0.0 | 0.0 | 1189 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 16.15 | 25.29 | 0.35 | 0 | 1.2 | -26.38 | 0.88 | -21.43 | 2.17 | 0 | 7.43 | -41.24 | 5.45 | -37.29 | 1315 | 0.0 |
| 2023 (9) | 12.89 | -25.53 | 0 | 0 | 1.63 | -9.94 | 1.12 | -11.11 | 0.00 | 0 | 12.65 | 20.94 | 8.69 | 19.37 | 1315 | 15.55 |
| 2022 (8) | 17.31 | -31.9 | 0 | 0 | 1.81 | -59.69 | 1.26 | -46.61 | 0.00 | 0 | 10.46 | -40.8 | 7.28 | -21.6 | 1138 | -31.24 |
| 2021 (7) | 25.42 | 51.67 | 0 | 0 | 4.49 | 95.22 | 2.36 | 73.53 | 0.00 | 0 | 17.66 | 28.71 | 9.28 | 14.41 | 1655 | -9.22 |
| 2020 (6) | 16.76 | 36.37 | 0 | 0 | 2.3 | 71.64 | 1.36 | 60.0 | 0.00 | 0 | 13.72 | 25.86 | 8.11 | 17.33 | 1823 | 53.32 |
| 2019 (5) | 12.29 | 11.73 | 0 | 0 | 1.34 | 4.69 | 0.85 | 34.92 | 0.00 | 0 | 10.90 | -6.3 | 6.92 | 20.76 | 1189 | 14.0 |
| 2018 (4) | 11.0 | 59.19 | 0 | 0 | 1.28 | 16.36 | 0.63 | 46.51 | 0.00 | 0 | 11.64 | -26.9 | 5.73 | -7.96 | 1043 | 20.3 |
| 2017 (3) | 6.91 | -21.57 | 0 | 0 | 1.1 | -51.97 | 0.43 | 19.44 | 0.00 | 0 | 15.92 | -38.76 | 6.22 | 52.29 | 867 | 10.03 |
| 2016 (2) | 8.81 | -4.86 | 0 | 0 | 2.29 | 53.69 | 0.36 | 2.86 | 0.00 | 0 | 25.99 | 61.54 | 4.09 | 8.11 | 788 | -38.0 |
| 2015 (1) | 9.26 | -28.66 | 0 | 0 | 1.49 | -47.35 | 0.35 | 75.0 | 0.00 | 0 | 16.09 | 0 | 3.78 | 0 | 1271 | -23.34 |
