玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)11.87-39.68-43.23-9.82-271.68-307.1720.59157.38382.218.82180.48396.5710.0991.83329.364.30119.39301.870.23-17.86-11.5424.60116.74180.82119.50-25.12-10.27-47.93-167.27-142.75147.93414.541320.4118.6315.8610.83
23Q3 (19)19.689.646.615.72-1.2119.678.005.26-1.966.7124.498.055.2611.4415.861.9613.954.810.280.0-3.4511.352.25-5.81159.58-18.3410.471.25-7.1222.1428.7523.46-31.016.0813.168.28
23Q2 (18)17.9512.12-3.555.79134.41-13.457.60148.37-5.945.39148.39-16.824.72208.5-20.271.72152.94-23.890.280.0-15.1511.1057.45-2.55195.428.7716.3476.71-5.02-7.9523.2921.130.4114.21-5.896.76
23Q1 (17)16.01-23.435.42.47-47.89-5.03.06-28.34-48.912.17-42.74-52.11.53-34.89-58.310.68-36.45-53.740.287.69-9.687.05-19.52-27.17179.6734.911.1380.77-27.9688.4619.23258.65-66.3515.10-10.177.78
22Q4 (16)20.9113.2731.184.74-0.849.724.27-47.67-11.593.79-38.97-20.042.35-48.24-40.361.07-42.78-31.850.26-10.34-16.138.76-27.37.75133.18-7.87-13.15112.1292.2128.14-12.12-129.09-216.3616.8113.212.29
22Q3 (15)18.46-0.814.594.78-28.552.368.160.9944.686.21-4.1725.964.54-23.312.251.87-17.2612.650.29-12.12-9.3812.055.7937.71144.55-13.94-19.0558.33-30.0-29.2641.67133.33137.514.8511.570.54
22Q2 (14)18.6122.51-0.326.69157.31-6.438.0834.8914.126.4843.0528.835.9261.3124.112.2653.7427.680.336.450.011.3917.6713.0167.97-5.46-8.9583.3394.44-17.8417.86-68.751350.013.31-5.0-6.14
22Q1 (13)15.19-4.71-17.852.60-39.81-63.995.9924.02-17.834.53-4.43-15.493.67-6.85-24.641.47-6.37-23.830.310.0-8.829.6819.07-6.02177.6715.86-2.2342.86-51.02-57.1457.14448.573842.8614.01-6.415.34
21Q4 (12)15.94-9.69-27.184.32-7.49-40.664.83-14.36-37.114.74-3.85-16.73.94-11.26-9.631.57-5.42-14.210.31-3.133.338.13-7.09-27.35153.35-14.123.1187.506.12-8.0510.42-40.62115.2814.971.35-8.94
21Q3 (11)17.65-5.46-2.544.67-34.69-20.175.64-20.34-0.884.93-1.99-5.924.44-6.92-3.271.66-6.21-11.230.32-3.03-5.888.75-13.19-1.24178.57-3.214.5682.46-18.71-19.1617.541328.07977.1914.774.162.57
21Q2 (10)18.670.9712.547.15-0.9733.97.08-2.8859.15.03-6.1656.74.77-2.0552.41.77-8.2935.110.33-2.94-13.1610.08-2.1440.59184.481.5211.47101.431.43-16.47-1.43-198.5792.514.186.620
21Q1 (9)18.49-15.5314.777.22-0.82127.767.29-5.08116.965.36-5.8118.784.8711.7170.561.935.46132.530.3413.3317.2410.30-7.9544.26181.7222.1817.32100.005.089.091.45-70.05-65.2213.30-19.1-16.25
20Q4 (8)21.8920.8717.757.2824.44289.37.6834.97154.35.698.59249.084.36-5.01232.821.83-2.14185.940.30-11.76-6.2511.1926.369.03148.73-4.58-6.4195.16-6.756.344.84341.94-87.6316.4414.174.45
20Q3 (7)18.119.16-4.885.859.5530.585.6927.87113.915.2463.24263.894.5946.65341.351.8742.75246.30.34-10.5321.438.8623.5731.85155.87-5.823.36102.00-16.0-38.8-2.0089.597.014.400-11.98
20Q2 (6)16.592.98-2.35.3468.45111.074.4532.44111.93.2131.02114.03.1373.89121.991.3157.83101.540.3831.038.577.170.4246.03165.506.851.94121.4332.47-0.65-19.05-557.1414.290.00-100.0-100.0
20Q1 (5)16.11-13.34-6.063.1769.52346.483.3611.2630.742.4550.3110.361.8037.41.690.8329.691.220.29-9.38-3.337.147.8520.2154.89-2.54-7.3791.6750.6230.04.17-89.35-94.2315.880.89-9.31
19Q4 (4)18.59-2.360.01.87-58.260.03.0213.530.01.6313.190.01.3125.960.00.6418.520.00.3214.290.06.62-1.490.0158.925.380.060.87-63.480.039.13158.70.015.74-3.790.0
19Q3 (3)19.0412.130.04.4877.080.02.6626.670.01.44-4.00.01.04-26.240.00.54-16.920.00.28-20.00.06.7236.860.0150.80-7.110.0166.6736.360.0-66.67-200.00.016.3630.460.0
19Q2 (2)16.98-0.990.02.53256.340.02.10-18.290.01.50-32.430.01.41-20.340.00.65-20.730.00.3516.670.04.91-17.340.0162.35-2.910.0122.22340.00.0-22.22-130.770.012.54-28.380.0
19Q1 (1)17.150.00.00.710.00.02.570.00.02.220.00.01.770.00.00.820.00.00.300.00.05.940.00.0167.220.00.027.780.00.072.220.00.017.510.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)16.60-8.691.46-69.333.30-1.49.5841.938.0350.3720.4930.939.3837.941.13-6.6113.2725.9119.50-10.2715.23-78.3484.77185.660.2338.0615.939.03
2022 (9)18.182.834.76-18.213.3522.026.758.875.346.5915.65-9.496.80-6.211.21-11.6810.5412.97133.18-13.1570.33-25.0729.67382.710.172.7914.612.03
2021 (8)17.68-2.75.826.012.75-1.646.2016.325.0119.8617.2925.027.2523.091.375.389.338.74153.353.1193.85-8.716.1500.1645.2514.32-1.51
2020 (7)18.171.575.49131.652.79-0.785.33107.394.18147.3413.83148.295.89121.431.304.08.5843.96148.73-6.41102.8111.5-2.8100.11-31.2214.54-5.46
2019 (6)17.89-10.862.37-36.462.8176.272.57-40.651.6905.57-41.742.66-38.711.253.315.96-8.87158.92-4.5292.216.627.79-42.340.16-5.3215.38-7.63
2018 (5)20.07-5.293.738.431.60-22.764.3340.58-1.2309.5628.674.3421.231.210.836.547.74166.4536.0486.49-21.8513.5100.17016.6512.5
2017 (4)21.19-3.423.44-13.782.0712.83.08-0.652.483.337.43-3.633.581.71.201.696.073.94122.35-33.46110.67-14.59-12.0000.00014.80-2.63
2016 (3)21.949.213.99612.51.83-24.233.10307.892.40361.547.71391.083.52172.871.187.275.8434.56183.8816.53129.5876.7-29.5800.00015.20-4.1
2015 (2)20.09-3.130.56-48.152.428.580.76-63.980.52-59.061.57-65.191.29-45.341.10-6.784.34-24.78157.79-17.5173.3343.6126.67-45.510.00015.856.45
2014 (1)20.7401.0802.234.792.1101.2704.5102.3601.184.425.7724.35191.29-7.3951.06048.94-51.060.00014.895.83

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