- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 9.3 | -2.62 | -45.61 | 0.12 | 33.33 | -42.86 | 0.55 | -11.29 | -12.7 | 0.17 | 112.5 | 30.77 | 1.29 | 36.92 | 5.07 | 5.91 | -8.91 | 60.52 | 1.83 | 118.21 | 140.45 | 792 | 0.0 | 0.0 |
| 23Q3 (19) | 9.55 | 15.48 | -31.2 | 0.09 | -10.0 | -64.0 | 0.62 | -7.46 | -10.14 | 0.08 | -52.94 | -42.86 | 0.94 | -22.06 | -47.68 | 6.49 | -19.87 | 30.6 | 0.84 | -59.25 | -16.95 | 792 | 0.0 | 2.19 |
| 23Q2 (18) | 8.27 | -38.97 | -28.89 | 0.1 | -37.5 | -50.0 | 0.67 | 0.0 | 9.84 | 0.17 | 41.67 | 13.33 | 1.21 | 2.4 | -29.69 | 8.10 | 63.85 | 54.46 | 2.06 | 132.11 | 59.38 | 792 | 0.0 | 2.19 |
| 23Q1 (17) | 13.55 | -20.76 | 23.29 | 0.16 | -23.81 | -15.79 | 0.67 | 6.35 | 11.67 | 0.12 | -7.69 | 20.0 | 1.18 | -3.85 | -31.7 | 4.94 | 34.21 | -9.43 | 0.89 | 16.49 | -2.67 | 792 | 0.0 | 2.19 |
| 22Q4 (16) | 17.1 | 23.2 | 9.4 | 0.21 | -16.0 | -25.0 | 0.63 | -8.7 | 18.87 | 0.13 | -7.14 | -13.33 | 1.23 | -31.82 | -31.45 | 3.68 | -25.89 | 8.65 | 0.76 | -24.63 | -20.78 | 792 | 2.19 | 2.19 |
| 22Q3 (15) | 13.88 | 19.35 | -11.76 | 0.25 | 25.0 | -10.71 | 0.69 | 13.11 | 4.55 | 0.14 | -6.67 | 40.0 | 1.80 | 4.74 | 1.19 | 4.97 | -5.22 | 18.48 | 1.01 | -21.8 | 58.66 | 775 | 0.0 | -3.61 |
| 22Q2 (14) | 11.63 | 5.82 | -28.56 | 0.2 | 5.26 | -16.67 | 0.61 | 1.67 | 3.39 | 0.15 | 50.0 | 7.14 | 1.72 | -0.53 | 16.65 | 5.25 | -3.93 | 44.73 | 1.29 | 41.75 | 49.98 | 775 | 0.0 | -3.61 |
| 22Q1 (13) | 10.99 | -29.69 | -0.9 | 0.19 | -32.14 | -13.64 | 0.6 | 13.21 | 15.38 | 0.1 | -33.33 | -16.67 | 1.73 | -3.49 | -12.85 | 5.46 | 61.0 | 16.43 | 0.91 | -5.19 | -15.91 | 775 | 0.0 | -3.61 |
| 21Q4 (12) | 15.63 | -0.64 | 79.24 | 0.28 | 0.0 | 86.67 | 0.53 | -19.7 | -17.19 | 0.15 | 50.0 | -51.61 | 1.79 | 0.64 | 4.14 | 3.39 | -19.18 | -53.8 | 0.96 | 50.96 | -73.0 | 775 | -3.61 | -3.61 |
| 21Q3 (11) | 15.73 | -3.38 | 51.25 | 0.28 | 16.67 | 47.37 | 0.66 | 11.86 | 10.0 | 0.1 | -28.57 | -47.37 | 1.78 | 20.75 | -2.57 | 4.20 | 15.78 | -27.27 | 0.64 | -26.07 | -65.2 | 804 | 0.0 | -27.5 |
| 21Q2 (10) | 16.28 | 46.8 | 59.45 | 0.24 | 9.09 | 50.0 | 0.59 | 13.46 | -20.27 | 0.14 | 16.67 | -36.36 | 1.47 | -25.69 | -5.93 | 3.62 | -22.71 | -50.0 | 0.86 | -20.53 | -60.09 | 804 | 0.0 | -27.5 |
| 21Q1 (9) | 11.09 | 27.18 | 48.66 | 0.22 | 46.67 | 29.41 | 0.52 | -18.75 | -37.35 | 0.12 | -61.29 | -29.41 | 1.98 | 15.32 | -12.95 | 4.69 | -36.11 | -57.86 | 1.08 | -69.56 | -52.52 | 804 | 0.0 | -67.53 |
| 20Q4 (8) | 8.72 | -16.15 | -17.58 | 0.15 | -21.05 | -34.78 | 0.64 | 6.67 | -55.56 | 0.31 | 63.16 | -32.61 | 1.72 | -5.84 | -20.87 | 7.34 | 27.22 | -46.08 | 3.56 | 94.59 | -18.23 | 804 | -27.5 | -67.53 |
| 20Q3 (7) | 10.4 | 1.86 | -27.27 | 0.19 | 18.75 | -34.48 | 0.6 | -18.92 | -57.14 | 0.19 | -13.64 | -67.8 | 1.83 | 16.58 | -9.91 | 5.77 | -20.4 | -41.07 | 1.83 | -15.21 | -55.72 | 1109 | 0.0 | -55.21 |
| 20Q2 (6) | 10.21 | 36.86 | -35.3 | 0.16 | -5.88 | -27.27 | 0.74 | -10.84 | -41.27 | 0.22 | 29.41 | -50.0 | 1.57 | -31.23 | 12.4 | 7.25 | -34.86 | -9.23 | 2.15 | -5.44 | -22.72 | 1109 | -55.21 | -55.21 |
| 20Q1 (5) | 7.46 | -29.49 | -39.4 | 0.17 | -26.09 | -41.38 | 0.83 | -42.36 | -41.55 | 0.17 | -63.04 | -46.88 | 2.28 | 4.83 | -3.27 | 11.13 | -18.25 | -3.55 | 2.28 | -47.59 | -12.34 | 2476 | 0.0 | 0.0 |
| 19Q4 (4) | 10.58 | -26.01 | 0.0 | 0.23 | -20.69 | 0.0 | 1.44 | 2.86 | 0.0 | 0.46 | -22.03 | 0.0 | 2.17 | 7.2 | 0.0 | 13.61 | 39.02 | 0.0 | 4.35 | 5.38 | 0.0 | 2476 | 0.0 | 0.0 |
| 19Q3 (3) | 14.3 | -9.38 | 0.0 | 0.29 | 31.82 | 0.0 | 1.4 | 11.11 | 0.0 | 0.59 | 34.09 | 0.0 | 2.03 | 45.46 | 0.0 | 9.79 | 22.61 | 0.0 | 4.13 | 47.97 | 0.0 | 2476 | 0.0 | 0.0 |
| 19Q2 (2) | 15.78 | 28.19 | 0.0 | 0.22 | -24.14 | 0.0 | 1.26 | -11.27 | 0.0 | 0.44 | 37.5 | 0.0 | 1.39 | -40.82 | 0.0 | 7.98 | -30.78 | 0.0 | 2.79 | 7.26 | 0.0 | 2476 | 0.0 | 0.0 |
| 19Q1 (1) | 12.31 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 1.42 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 11.54 | 0.0 | 0.0 | 2.60 | 0.0 | 0.0 | 2476 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 40.66 | -24.14 | 0.47 | -45.35 | 2.51 | -0.4 | 0.54 | 3.85 | 1.16 | -27.96 | 6.17 | 31.3 | 1.33 | 36.9 | 792 | 0.0 |
| 2022 (9) | 53.6 | -8.73 | 0.86 | -15.69 | 2.52 | 9.57 | 0.52 | 1.96 | 1.60 | -7.62 | 4.70 | 20.05 | 0.97 | 11.72 | 792 | 2.19 |
| 2021 (8) | 58.73 | 59.68 | 1.02 | 52.24 | 2.3 | -18.15 | 0.51 | -42.7 | 1.74 | -4.66 | 3.92 | -48.74 | 0.87 | -64.11 | 775 | -3.61 |
| 2020 (7) | 36.78 | -30.56 | 0.67 | -34.95 | 2.81 | -49.09 | 0.89 | -50.83 | 1.82 | -6.32 | 7.64 | -26.69 | 2.42 | -29.18 | 804 | -27.5 |
| 2019 (6) | 52.97 | -62.66 | 1.03 | -59.13 | 5.52 | -41.77 | 1.81 | -60.31 | 1.94 | 9.47 | 10.42 | 55.95 | 3.42 | 6.31 | 1109 | -55.21 |
| 2018 (5) | 141.87 | -38.82 | 2.52 | -18.97 | 9.48 | 22.48 | 4.56 | -32.04 | 1.78 | 32.44 | 6.68 | 100.2 | 3.21 | 11.08 | 2476 | -46.6 |
| 2017 (4) | 231.89 | -19.94 | 3.11 | 5.07 | 7.74 | -0.64 | 6.71 | 31.05 | 1.34 | 31.23 | 3.34 | 24.1 | 2.89 | 63.69 | 4637 | -2.83 |
| 2016 (3) | 289.63 | 17.0 | 2.96 | -21.9 | 7.79 | 17.14 | 5.12 | 9.87 | 1.02 | -33.25 | 2.69 | 0.12 | 1.77 | -6.1 | 4772 | -1.12 |
| 2015 (2) | 247.54 | 23.9 | 3.79 | 24.67 | 6.65 | 32.21 | 4.66 | 65.25 | 1.53 | 0.62 | 2.69 | 6.7 | 1.88 | 33.37 | 4826 | 30.93 |
| 2014 (1) | 199.79 | -6.42 | 3.04 | -32.44 | 5.03 | 2.65 | 2.82 | 21.03 | 1.52 | 0 | 2.52 | 0 | 1.41 | 0 | 3686 | 0.77 |
