- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 14.73 | 9.93 | 25.68 | 0.82 | -18.81 | -10.87 | 1.01 | 23.17 | 94.23 | 0.34 | -27.66 | -10.53 | 5.57 | -26.14 | -29.08 | 6.86 | 12.05 | 54.54 | 2.31 | -34.19 | -28.81 | 1100 | 0.0 | 0.0 |
| 23Q3 (19) | 13.4 | 25.94 | 15.92 | 1.01 | 26.25 | 18.82 | 0.82 | 24.24 | 32.26 | 0.47 | 4.44 | 23.68 | 7.54 | 0.25 | 2.51 | 6.12 | -1.35 | 14.1 | 3.51 | -17.07 | 6.7 | 1100 | 0.0 | 10.89 |
| 23Q2 (18) | 10.64 | -1.94 | -1.02 | 0.8 | 29.03 | -6.98 | 0.66 | 17.86 | 34.69 | 0.45 | 15.38 | 21.62 | 7.52 | 31.58 | -6.02 | 6.20 | 20.18 | 36.09 | 4.23 | 17.66 | 22.88 | 1100 | 0.0 | 10.89 |
| 23Q1 (17) | 10.85 | -7.42 | 15.92 | 0.62 | -32.61 | -23.46 | 0.56 | 7.69 | 19.15 | 0.39 | 2.63 | 2.63 | 5.71 | -27.2 | -33.97 | 5.16 | 16.33 | 2.79 | 3.59 | 10.86 | -11.46 | 1100 | 0.0 | 10.89 |
| 22Q4 (16) | 11.72 | 1.38 | 12.05 | 0.92 | 8.24 | 19.48 | 0.52 | -16.13 | 8.33 | 0.38 | 0.0 | 0.0 | 7.85 | 6.76 | 6.64 | 4.44 | -17.27 | -3.31 | 3.24 | -1.37 | -10.75 | 1100 | 10.89 | 10.89 |
| 22Q3 (15) | 11.56 | 7.53 | 10.94 | 0.85 | -1.16 | -18.27 | 0.62 | 26.53 | 19.23 | 0.38 | 2.7 | 2.7 | 7.35 | -8.09 | -26.33 | 5.36 | 17.66 | 7.47 | 3.29 | -4.49 | -7.43 | 992 | 0.0 | -7.46 |
| 22Q2 (14) | 10.75 | 14.85 | 14.0 | 0.86 | 6.17 | 8.86 | 0.49 | 4.26 | -2.0 | 0.37 | -2.63 | 19.35 | 8.00 | -7.56 | -4.51 | 4.56 | -9.23 | -14.03 | 3.44 | -15.22 | 4.7 | 992 | 0.0 | -7.46 |
| 22Q1 (13) | 9.36 | -10.52 | 12.1 | 0.81 | 5.19 | 2.53 | 0.47 | -2.08 | -11.32 | 0.38 | 0.0 | 40.74 | 8.65 | 17.56 | -8.53 | 5.02 | 9.42 | -20.89 | 4.06 | 11.75 | 25.55 | 992 | 0.0 | -7.46 |
| 21Q4 (12) | 10.46 | 0.38 | 4.18 | 0.77 | -25.96 | 120.0 | 0.48 | -7.69 | -5.88 | 0.38 | 2.7 | 46.15 | 7.36 | -26.24 | 111.17 | 4.59 | -8.05 | -9.66 | 3.63 | 2.31 | 40.29 | 992 | -7.46 | -7.46 |
| 21Q3 (11) | 10.42 | 10.5 | 2.86 | 1.04 | 31.65 | 31.65 | 0.52 | 4.0 | -10.34 | 0.37 | 19.35 | 60.87 | 9.98 | 19.14 | 27.98 | 4.99 | -5.88 | -12.84 | 3.55 | 8.01 | 56.39 | 1072 | 0.0 | -24.03 |
| 21Q2 (10) | 9.43 | 12.93 | 2.39 | 0.79 | 0.0 | -3.66 | 0.5 | -5.66 | 16.28 | 0.31 | 14.81 | 19.23 | 8.38 | -11.45 | -5.91 | 5.30 | -16.46 | 13.57 | 3.29 | 1.67 | 16.45 | 1072 | 0.0 | -24.03 |
| 21Q1 (9) | 8.35 | -16.83 | 29.66 | 0.79 | 125.71 | 25.4 | 0.53 | 3.92 | 1.92 | 0.27 | 3.85 | 17.39 | 9.46 | 171.4 | -3.29 | 6.35 | 24.95 | -21.39 | 3.23 | 24.86 | -9.46 | 1072 | 0.0 | -38.07 |
| 20Q4 (8) | 10.04 | -0.89 | 8.54 | 0.35 | -55.7 | -39.66 | 0.51 | -12.07 | -28.17 | 0.26 | 13.04 | 4.0 | 3.49 | -55.3 | -44.4 | 5.08 | -11.28 | -33.82 | 2.59 | 14.06 | -4.18 | 1072 | -24.03 | -38.07 |
| 20Q3 (7) | 10.13 | 9.99 | -2.03 | 0.79 | -3.66 | 12.86 | 0.58 | 34.88 | -26.58 | 0.23 | -11.54 | -8.0 | 7.80 | -12.41 | 15.2 | 5.73 | 22.63 | -25.06 | 2.27 | -19.57 | -6.09 | 1411 | 0.0 | -18.49 |
| 20Q2 (6) | 9.21 | 43.01 | 2.91 | 0.82 | 30.16 | -1.2 | 0.43 | -17.31 | -17.31 | 0.26 | 13.04 | 13.04 | 8.90 | -8.99 | -3.99 | 4.67 | -42.18 | -19.64 | 2.82 | -20.96 | 9.85 | 1411 | -18.49 | -18.49 |
| 20Q1 (5) | 6.44 | -30.38 | -14.81 | 0.63 | 8.62 | -4.55 | 0.52 | -26.76 | 4.0 | 0.23 | -8.0 | 9.52 | 9.78 | 56.02 | 12.06 | 8.07 | 5.2 | 22.09 | 3.57 | 32.14 | 28.57 | 1731 | 0.0 | 0.0 |
| 19Q4 (4) | 9.25 | -10.54 | 0.0 | 0.58 | -17.14 | 0.0 | 0.71 | -10.13 | 0.0 | 0.25 | 0.0 | 0.0 | 6.27 | -7.38 | 0.0 | 7.68 | 0.46 | 0.0 | 2.70 | 11.78 | 0.0 | 1731 | 0.0 | 0.0 |
| 19Q3 (3) | 10.34 | 15.53 | 0.0 | 0.7 | -15.66 | 0.0 | 0.79 | 51.92 | 0.0 | 0.25 | 8.7 | 0.0 | 6.77 | -27.0 | 0.0 | 7.64 | 31.5 | 0.0 | 2.42 | -5.92 | 0.0 | 1731 | 0.0 | 0.0 |
| 19Q2 (2) | 8.95 | 18.39 | 0.0 | 0.83 | 25.76 | 0.0 | 0.52 | 4.0 | 0.0 | 0.23 | 9.52 | 0.0 | 9.27 | 6.23 | 0.0 | 5.81 | -12.15 | 0.0 | 2.57 | -7.49 | 0.0 | 1731 | 0.0 | 0.0 |
| 19Q1 (1) | 7.56 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 8.73 | 0.0 | 0.0 | 6.61 | 0.0 | 0.0 | 2.78 | 0.0 | 0.0 | 1731 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 49.62 | 14.36 | 3.26 | -5.51 | 3.05 | 45.24 | 1.64 | 8.61 | 6.57 | -17.37 | 6.15 | 27.0 | 3.31 | -5.03 | 1100 | 0.0 |
| 2022 (9) | 43.39 | 12.21 | 3.45 | 1.77 | 2.1 | 2.94 | 1.51 | 13.53 | 7.95 | -9.3 | 4.84 | -8.26 | 3.48 | 1.18 | 1100 | 10.89 |
| 2021 (8) | 38.67 | 7.93 | 3.39 | 31.4 | 2.04 | 0.0 | 1.33 | 35.71 | 8.77 | 21.75 | 5.28 | -7.34 | 3.44 | 25.75 | 992 | -7.46 |
| 2020 (7) | 35.83 | -0.72 | 2.58 | -6.86 | 2.04 | -19.05 | 0.98 | 4.26 | 7.20 | -6.18 | 5.69 | -18.46 | 2.74 | 5.01 | 1072 | -24.03 |
| 2019 (6) | 36.09 | 3.53 | 2.77 | 43.52 | 2.52 | 40.78 | 0.94 | -25.98 | 7.68 | 38.63 | 6.98 | 35.98 | 2.60 | -28.51 | 1411 | -18.49 |
| 2018 (5) | 34.86 | -15.7 | 1.93 | 28.67 | 1.79 | 2.29 | 1.27 | 20.95 | 5.54 | 52.62 | 5.13 | 21.33 | 3.64 | 43.47 | 1731 | -21.71 |
| 2017 (4) | 41.35 | -16.48 | 1.5 | -45.05 | 1.75 | -9.33 | 1.05 | -24.46 | 3.63 | -34.21 | 4.23 | 8.57 | 2.54 | -9.55 | 2211 | -53.75 |
| 2016 (3) | 49.51 | -3.51 | 2.73 | -19.71 | 1.93 | -12.27 | 1.39 | -22.35 | 5.51 | -16.79 | 3.90 | -9.08 | 2.81 | -19.52 | 4781 | 61.47 |
| 2015 (2) | 51.31 | 10.65 | 3.4 | -5.56 | 2.2 | -1.79 | 1.79 | 26.95 | 6.63 | -14.65 | 4.29 | -11.24 | 3.49 | 14.73 | 2961 | -8.07 |
| 2014 (1) | 46.37 | 3.64 | 3.6 | 7.46 | 2.24 | 10.89 | 1.41 | 42.42 | 7.76 | 0 | 4.83 | 0 | 3.04 | 0 | 3221 | -18.25 |
