- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.25 | 20.19 | -11.97 | 0.11 | 57.14 | 22.22 | 0.21 | -4.55 | -8.7 | 0.09 | -30.77 | -47.06 | 8.80 | 30.74 | 38.84 | 16.80 | -20.58 | 3.72 | 7.20 | -42.4 | -39.86 | 265 | -2.57 | -21.6 |
| 23Q3 (19) | 1.04 | -42.54 | -36.97 | 0.07 | -22.22 | -30.0 | 0.22 | -4.35 | -12.0 | 0.13 | -13.33 | -35.0 | 6.73 | 35.36 | 11.06 | 21.15 | 66.47 | 39.62 | 12.50 | 50.83 | 3.12 | 272 | -3.89 | -21.84 |
| 23Q2 (18) | 1.81 | 4.02 | 24.83 | 0.09 | -10.0 | 0.0 | 0.23 | 9.52 | -11.54 | 0.15 | 15.38 | -25.0 | 4.97 | -13.48 | -19.89 | 12.71 | 5.29 | -29.13 | 8.29 | 10.92 | -39.92 | 283 | 0.35 | -19.83 |
| 23Q1 (17) | 1.74 | 22.54 | 25.18 | 0.1 | 11.11 | 11.11 | 0.21 | -8.7 | -19.23 | 0.13 | -23.53 | -31.58 | 5.75 | -9.32 | -11.24 | 12.07 | -25.49 | -35.48 | 7.47 | -37.59 | -45.34 | 282 | -16.57 | -14.02 |
| 22Q4 (16) | 1.42 | -13.94 | 10.08 | 0.09 | -10.0 | 0.0 | 0.23 | -8.0 | -25.81 | 0.17 | -15.0 | -19.05 | 6.34 | 4.58 | -9.15 | 16.20 | 6.9 | -32.6 | 11.97 | -1.23 | -26.46 | 338 | -2.87 | -19.52 |
| 22Q3 (15) | 1.65 | 13.79 | 25.0 | 0.1 | 11.11 | 42.86 | 0.25 | -3.85 | -24.24 | 0.2 | 0.0 | 0.0 | 6.06 | -2.36 | 14.29 | 15.15 | -15.5 | -39.39 | 12.12 | -12.12 | -20.0 | 348 | -1.42 | -18.12 |
| 22Q2 (14) | 1.45 | 4.32 | 0.69 | 0.09 | 0.0 | 12.5 | 0.26 | 0.0 | -10.34 | 0.2 | 5.26 | 17.65 | 6.21 | -4.14 | 11.72 | 17.93 | -4.14 | -10.96 | 13.79 | 0.91 | 16.84 | 353 | 7.62 | -17.14 |
| 22Q1 (13) | 1.39 | 7.75 | 15.83 | 0.09 | 0.0 | 50.0 | 0.26 | -16.13 | -27.78 | 0.19 | -9.52 | 35.71 | 6.47 | -7.19 | 29.5 | 18.71 | -22.16 | -37.65 | 13.67 | -16.03 | 17.16 | 328 | -21.9 | -20.19 |
| 21Q4 (12) | 1.29 | -2.27 | 15.18 | 0.09 | 28.57 | 50.0 | 0.31 | -6.06 | -38.0 | 0.21 | 5.0 | 61.54 | 6.98 | 31.56 | 30.23 | 24.03 | -3.88 | -46.17 | 16.28 | 7.44 | 40.25 | 420 | -1.18 | -35.88 |
| 21Q3 (11) | 1.32 | -8.33 | -34.0 | 0.07 | -12.5 | -22.22 | 0.33 | 13.79 | -17.5 | 0.2 | 17.65 | 53.85 | 5.30 | -4.55 | 17.85 | 25.00 | 24.14 | 25.0 | 15.15 | 28.34 | 133.1 | 425 | -0.23 | -41.14 |
| 21Q2 (10) | 1.44 | 20.0 | -36.56 | 0.08 | 33.33 | -11.11 | 0.29 | -19.44 | -27.5 | 0.17 | 21.43 | 41.67 | 5.56 | 11.11 | 40.12 | 20.14 | -32.87 | 14.29 | 11.81 | 1.19 | 123.32 | 426 | 3.65 | -40.92 |
| 21Q1 (9) | 1.2 | 7.14 | -30.64 | 0.06 | 0.0 | -14.29 | 0.36 | -28.0 | -5.26 | 0.14 | 7.69 | 55.56 | 5.00 | -6.67 | 23.57 | 30.00 | -32.8 | 36.58 | 11.67 | 0.51 | 124.26 | 411 | -37.25 | -65.98 |
| 20Q4 (8) | 1.12 | -44.0 | -60.14 | 0.06 | -33.33 | -53.85 | 0.5 | 25.0 | 11.11 | 0.13 | 0.0 | -13.33 | 5.36 | 19.05 | 15.8 | 44.64 | 123.21 | 178.77 | 11.61 | 78.57 | 117.44 | 655 | -9.28 | -45.78 |
| 20Q3 (7) | 2.0 | -11.89 | -27.27 | 0.09 | 0.0 | 0.0 | 0.4 | 0.0 | 17.65 | 0.13 | 8.33 | -7.14 | 4.50 | 13.5 | 37.5 | 20.00 | 13.5 | 61.76 | 6.50 | 22.96 | 27.68 | 722 | 0.14 | -25.03 |
| 20Q2 (6) | 2.27 | 31.21 | -2.16 | 0.09 | 28.57 | 0.0 | 0.4 | 5.26 | 17.65 | 0.12 | 33.33 | -45.45 | 3.96 | -2.01 | 2.2 | 17.62 | -19.78 | 20.24 | 5.29 | 1.62 | -44.25 | 721 | -40.31 | -23.62 |
| 20Q1 (5) | 1.73 | -38.43 | -19.16 | 0.07 | -46.15 | -30.0 | 0.38 | -15.56 | 58.33 | 0.09 | -40.0 | -55.0 | 4.05 | -12.54 | -13.41 | 21.97 | 37.16 | 95.86 | 5.20 | -2.54 | -44.34 | 1208 | 0.0 | 31.16 |
| 19Q4 (4) | 2.81 | 2.18 | 0.0 | 0.13 | 44.44 | 0.0 | 0.45 | 32.35 | 0.0 | 0.15 | 7.14 | 0.0 | 4.63 | 41.36 | 0.0 | 16.01 | 29.53 | 0.0 | 5.34 | 4.86 | 0.0 | 1208 | 25.44 | 0.0 |
| 19Q3 (3) | 2.75 | 18.53 | 0.0 | 0.09 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.14 | -36.36 | 0.0 | 3.27 | -15.64 | 0.0 | 12.36 | -15.64 | 0.0 | 5.09 | -46.31 | 0.0 | 963 | 2.01 | 0.0 |
| 19Q2 (2) | 2.32 | 8.41 | 0.0 | 0.09 | -10.0 | 0.0 | 0.34 | 41.67 | 0.0 | 0.22 | 10.0 | 0.0 | 3.88 | -16.98 | 0.0 | 14.66 | 30.68 | 0.0 | 9.48 | 1.47 | 0.0 | 944 | 2.5 | 0.0 |
| 19Q1 (1) | 2.14 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 4.67 | 0.0 | 0.0 | 11.21 | 0.0 | 0.0 | 9.35 | 0.0 | 0.0 | 921 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.84 | -1.02 | 0.37 | -2.63 | 0.88 | -12.0 | 0.5 | -34.21 | 6.34 | -1.63 | 15.07 | -11.1 | 8.56 | -33.53 | 265 | -21.6 |
| 2022 (9) | 5.9 | 12.17 | 0.38 | 22.58 | 1.0 | -22.48 | 0.76 | 7.04 | 6.44 | 9.28 | 16.95 | -30.89 | 12.88 | -4.57 | 338 | -19.52 |
| 2021 (8) | 5.26 | -26.12 | 0.31 | -3.12 | 1.29 | -22.75 | 0.71 | 51.06 | 5.89 | 31.13 | 24.52 | 4.56 | 13.50 | 104.48 | 420 | -35.88 |
| 2020 (7) | 7.12 | -28.94 | 0.32 | -23.81 | 1.67 | 21.9 | 0.47 | -33.8 | 4.49 | 7.22 | 23.46 | 71.55 | 6.60 | -6.84 | 655 | -29.95 |
| 2019 (6) | 10.02 | -15.16 | 0.42 | -28.81 | 1.37 | 21.24 | 0.71 | 4.41 | 4.19 | -16.1 | 13.67 | 42.9 | 7.09 | 23.06 | 935 | -7.97 |
| 2018 (5) | 11.81 | -9.15 | 0.59 | -11.94 | 1.13 | 11.88 | 0.68 | 58.14 | 5.00 | -3.07 | 9.57 | 23.15 | 5.76 | 74.07 | 1016 | -12.03 |
| 2017 (4) | 13.0 | 1.25 | 0.67 | -6.94 | 1.01 | 6.32 | 0.43 | 22.86 | 5.15 | -8.09 | 7.77 | 5.01 | 3.31 | 21.35 | 1155 | 6.75 |
| 2016 (3) | 12.84 | -12.71 | 0.72 | -16.28 | 0.95 | -4.04 | 0.35 | -5.41 | 5.61 | -4.09 | 7.40 | 9.94 | 2.73 | 8.37 | 1082 | -9.46 |
| 2015 (2) | 14.71 | -10.9 | 0.86 | 3.61 | 0.99 | -5.71 | 0.37 | -45.59 | 5.85 | 16.29 | 6.73 | 5.82 | 2.52 | -38.93 | 1195 | -17.53 |
| 2014 (1) | 16.51 | -12.18 | 0.83 | -10.75 | 1.05 | 1.94 | 0.68 | -37.04 | 5.03 | 0 | 6.36 | 0 | 4.12 | 0 | 1449 | -13.23 |
