- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q2 (20) | 4.95 | -15.67 | -88.73 | 0.12 | 50.0 | -94.03 | 0.95 | -15.18 | -11.21 | 0 | 0 | 0 | 2.42 | 77.88 | -47.03 | 19.19 | 0.59 | 687.77 | 0.00 | 0 | 0 | 204 | 0.0 | -9.73 |
| 25Q1 (19) | 5.87 | -91.44 | 16.24 | 0.08 | -97.65 | -71.43 | 1.12 | -38.12 | 53.42 | 0 | 0 | 0 | 1.36 | -72.61 | -75.42 | 19.08 | 622.51 | 31.99 | 0.00 | 0 | 0 | 204 | 0.0 | -9.73 |
| 24Q4 (18) | 68.54 | 1104.57 | -31.0 | 3.41 | 2031.25 | -47.05 | 1.81 | 132.05 | 0.56 | 0 | 0 | 0 | 4.98 | 76.93 | -23.26 | 2.64 | -80.74 | 45.73 | 0.00 | 0 | 0 | 204 | -9.73 | -9.73 |
| 24Q3 (17) | 5.69 | -87.04 | -82.72 | 0.16 | -92.04 | -90.3 | 0.78 | -27.1 | -10.34 | 0 | 0 | 0 | 2.81 | -38.56 | -43.88 | 13.71 | 462.68 | 418.87 | 0.00 | 0 | 0 | 226 | 0.0 | 7.62 |
| 24Q2 (16) | 43.92 | 769.7 | 1259.75 | 2.01 | 617.86 | 1446.15 | 1.07 | 46.58 | 35.44 | 0 | 0 | 0 | 4.58 | -17.46 | 13.71 | 2.44 | -83.15 | -90.04 | 0.00 | 0 | 0 | 226 | 0.0 | 7.62 |
| 24Q1 (15) | 5.05 | -94.92 | -73.08 | 0.28 | -95.65 | -74.77 | 0.73 | -59.44 | 1.39 | 0 | 0 | 0 | 5.54 | -14.48 | -6.29 | 14.46 | 697.7 | 276.64 | 0.00 | 0 | 0 | 226 | 0.0 | 7.62 |
| 23Q4 (14) | 99.33 | 201.64 | 4374.32 | 6.44 | 290.3 | 4853.85 | 1.8 | 106.9 | 11.8 | 0 | 0 | 0 | 6.48 | 29.39 | 10.72 | 1.81 | -31.41 | -97.5 | 0.00 | 0 | 0 | 226 | 7.62 | 7.62 |
| 23Q3 (13) | 32.93 | 919.5 | 124.17 | 1.65 | 1169.23 | 1400.0 | 0.87 | 10.13 | -36.96 | 0 | 0 | 0 | 5.01 | 24.49 | 569.15 | 2.64 | -89.2 | -71.88 | 0.00 | 0 | 0 | 210 | 0.0 | -5.83 |
| 23Q2 (12) | 3.23 | -82.78 | -87.12 | 0.13 | -88.29 | -90.65 | 0.79 | 9.72 | -5.95 | 0 | 0 | 0 | 4.02 | -31.98 | -27.41 | 24.46 | 537.27 | 629.96 | 0.00 | 0 | 0 | 210 | 0.0 | -5.83 |
| 23Q1 (11) | 18.76 | 745.05 | -57.28 | 1.11 | 753.85 | -54.69 | 0.72 | -55.28 | -35.71 | 0 | 0 | 0 | 5.92 | 1.04 | 6.04 | 3.84 | -94.71 | 50.47 | 0.00 | 0 | 0 | 210 | 0.0 | -5.83 |
| 22Q4 (10) | 2.22 | -84.89 | -94.92 | 0.13 | 18.18 | -94.32 | 1.61 | 16.67 | 17.52 | 0 | 0 | 0 | 5.86 | 682.02 | 11.67 | 72.52 | 672.0 | 2211.72 | 0.00 | 0 | 0 | 210 | -5.83 | -5.83 |
| 22Q3 (9) | 14.69 | -41.4 | -51.88 | 0.11 | -92.09 | -93.41 | 1.38 | 64.29 | 86.49 | 0 | 0 | 0 | 0.75 | -86.49 | -86.31 | 9.39 | 180.37 | 287.57 | 0.00 | 0 | 0 | 223 | 0.0 | 15.54 |
| 22Q2 (8) | 25.07 | -42.91 | -5.11 | 1.39 | -43.27 | 0.72 | 0.84 | -25.0 | 9.09 | 0 | 0 | 0 | 5.54 | -0.63 | 6.15 | 3.35 | 31.36 | 14.97 | 0.00 | 0 | 0 | 223 | 0.0 | 15.54 |
| 22Q1 (7) | 43.91 | 0.55 | 27343.75 | 2.45 | 6.99 | 12150.0 | 1.12 | -18.25 | 111.32 | 0 | 0 | 0 | 5.58 | 6.4 | -55.36 | 2.55 | -18.7 | -99.23 | 0.00 | 0 | 0 | 223 | 0.0 | 15.54 |
| 21Q4 (6) | 43.67 | 43.04 | 7301.69 | 2.29 | 37.13 | 3171.43 | 1.37 | 85.14 | 19.13 | 0 | 0 | 0 | 5.24 | -4.13 | -55.8 | 3.14 | 29.43 | -98.39 | 0.00 | 0 | 0 | 223 | 15.54 | 15.54 |
| 21Q3 (5) | 30.53 | 15.56 | 839.38 | 1.67 | 21.01 | 1418.18 | 0.74 | -3.9 | -1.33 | 0 | 0 | 0 | 5.47 | 4.72 | 61.61 | 2.42 | -16.83 | -89.5 | 0.00 | 0 | 0 | 193 | 0.0 | 17.68 |
| 21Q2 (4) | 26.42 | 16412.5 | 0.0 | 1.38 | 6800.0 | 0.0 | 0.77 | 45.28 | 0.0 | 0 | 0 | 0.0 | 5.22 | -58.21 | 0.0 | 2.91 | -99.12 | 0.0 | 0.00 | 0 | 0.0 | 193 | 0.0 | 0.0 |
| 21Q1 (3) | 0.16 | -72.88 | 0.0 | 0.02 | -71.43 | 0.0 | 0.53 | -53.91 | 0.0 | 0 | 0 | 0.0 | 12.50 | 5.36 | 0.0 | 331.25 | 69.95 | 0.0 | 0.00 | 0 | 0.0 | 193 | 0.0 | 0.0 |
| 20Q4 (2) | 0.59 | -81.85 | 0.0 | 0.07 | -36.36 | 0.0 | 1.15 | 53.33 | 0.0 | 0 | 0 | 0.0 | 11.86 | 250.54 | 0.0 | 194.92 | 744.63 | 0.0 | 0.00 | 0 | 0.0 | 193 | 17.68 | 0.0 |
| 20Q3 (1) | 3.25 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.75 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.38 | 0.0 | 0.0 | 23.08 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 164 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 123.2 | -20.13 | 5.86 | -37.26 | 4.39 | 5.02 | 0 | 0 | 4.76 | -21.44 | 3.56 | 31.5 | 0.00 | 0 | 226 | 0.0 |
| 2023 (9) | 154.26 | 79.62 | 9.34 | 128.92 | 4.18 | -15.56 | 0 | 0 | 6.05 | 27.45 | 2.71 | -52.99 | 0.00 | 0 | 226 | 7.62 |
| 2022 (8) | 85.88 | -14.79 | 4.08 | -24.02 | 4.95 | 45.59 | 0 | 0 | 4.75 | -10.83 | 5.76 | 70.86 | 0.00 | 0 | 210 | -5.83 |
| 2021 (7) | 100.79 | 379.27 | 5.37 | 421.36 | 3.4 | 10.75 | 0 | 0 | 5.33 | 8.78 | 3.37 | -76.89 | 0.00 | 0 | 223 | 15.54 |
| 2020 (6) | 21.03 | -68.27 | 1.03 | -72.24 | 3.07 | 14.55 | 0 | 0 | 4.90 | -12.51 | 14.60 | 260.98 | 0.00 | 0 | 193 | 17.68 |
| 2019 (5) | 66.27 | 354.53 | 3.71 | 369.62 | 2.68 | -13.27 | 0 | 0 | 5.60 | 3.32 | 4.04 | -80.92 | 0.00 | 0 | 164 | 26.15 |
| 2018 (4) | 14.58 | -74.04 | 0.79 | -75.47 | 3.09 | 13.19 | 0 | 0 | 5.42 | -5.48 | 21.19 | 336.06 | 0.00 | 0 | 130 | 16.07 |
| 2017 (3) | 56.17 | 128.71 | 3.22 | 166.12 | 2.73 | 27.57 | 0 | 0 | 5.73 | 16.36 | 4.86 | -44.22 | 0.00 | 0 | 112 | -16.42 |
| 2016 (2) | 24.56 | -46.99 | 1.21 | -43.46 | 2.14 | 19.55 | 0 | 0 | 4.93 | 6.66 | 8.71 | 125.52 | 0.00 | 0 | 134 | 2.29 |
| 2015 (1) | 46.33 | -3.72 | 2.14 | -21.03 | 1.79 | -2.72 | 0 | 0 | 4.62 | 0 | 3.86 | 0 | 0.00 | 0 | 131 | -12.08 |
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