- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 29.24 | 9.43 | -11.07 | 2.96 | 14.73 | 16.54 | 2.55 | -0.39 | -24.33 | 4.36 | 0.46 | 8.46 | 10.12 | 4.84 | 31.04 | 8.72 | -8.98 | -14.91 | 14.91 | -8.2 | 21.96 | 1864 | 0.0 | 0.0 |
| 23Q3 (19) | 26.72 | -9.12 | -12.71 | 2.58 | -4.44 | -1.9 | 2.56 | -11.72 | 10.82 | 4.34 | 3.58 | 21.23 | 9.66 | 5.14 | 12.38 | 9.58 | -2.87 | 26.96 | 16.24 | 13.97 | 38.88 | 1864 | 0.0 | 1.41 |
| 23Q2 (18) | 29.4 | 2.12 | 5.45 | 2.7 | 5.06 | 0.75 | 2.9 | 4.69 | 3.94 | 4.19 | 3.71 | 10.26 | 9.18 | 2.88 | -4.46 | 9.86 | 2.52 | -1.43 | 14.25 | 1.56 | 4.56 | 1864 | 0.0 | 1.41 |
| 23Q1 (17) | 28.79 | -12.44 | 11.55 | 2.57 | 1.18 | 9.36 | 2.77 | -17.8 | 29.44 | 4.04 | 0.5 | -0.25 | 8.93 | 15.56 | -1.96 | 9.62 | -6.13 | 16.04 | 14.03 | 14.77 | -10.57 | 1864 | 0.0 | 1.41 |
| 22Q4 (16) | 32.88 | 7.42 | 8.73 | 2.54 | -3.42 | -3.05 | 3.37 | 45.89 | 26.22 | 4.02 | 12.29 | 0.75 | 7.73 | -10.09 | -10.84 | 10.25 | 35.82 | 16.08 | 12.23 | 4.54 | -7.34 | 1864 | 1.41 | 1.41 |
| 22Q3 (15) | 30.61 | 9.79 | 33.55 | 2.63 | -1.87 | 18.47 | 2.31 | -17.2 | 0.43 | 3.58 | -5.79 | -7.97 | 8.59 | -10.62 | -11.29 | 7.55 | -24.59 | -24.8 | 11.70 | -14.19 | -31.09 | 1838 | 0.0 | 0.66 |
| 22Q2 (14) | 27.88 | 8.02 | 23.42 | 2.68 | 14.04 | 11.67 | 2.79 | 30.37 | 29.77 | 3.8 | -6.17 | 4.11 | 9.61 | 5.58 | -9.52 | 10.01 | 20.69 | 5.15 | 13.63 | -13.14 | -15.64 | 1838 | 0.0 | 0.66 |
| 22Q1 (13) | 25.81 | -14.65 | 23.08 | 2.35 | -10.31 | 0.43 | 2.14 | -19.85 | -4.46 | 4.05 | 1.5 | 10.05 | 9.10 | 5.09 | -18.41 | 8.29 | -6.09 | -22.38 | 15.69 | 18.93 | -10.58 | 1838 | 0.0 | 0.66 |
| 21Q4 (12) | 30.24 | 31.94 | 11.22 | 2.62 | 18.02 | 0.0 | 2.67 | 16.09 | 1.91 | 3.99 | 2.57 | 5.0 | 8.66 | -10.55 | -10.09 | 8.83 | -12.01 | -8.37 | 13.19 | -22.26 | -5.59 | 1838 | 0.66 | 0.66 |
| 21Q3 (11) | 22.92 | 1.46 | 0.35 | 2.22 | -7.5 | -6.33 | 2.3 | 6.98 | 3.14 | 3.89 | 6.58 | 4.85 | 9.69 | -8.83 | -6.66 | 10.03 | 5.44 | 2.78 | 16.97 | 5.04 | 4.49 | 1826 | 0.0 | 5.37 |
| 21Q2 (10) | 22.59 | 7.73 | 4.92 | 2.4 | 2.56 | -0.41 | 2.15 | -4.02 | 11.4 | 3.65 | -0.82 | 3.4 | 10.62 | -4.79 | -5.09 | 9.52 | -10.9 | 6.17 | 16.16 | -7.93 | -1.45 | 1826 | 0.0 | 5.37 |
| 21Q1 (9) | 20.97 | -22.88 | -15.44 | 2.34 | -10.69 | -15.22 | 2.24 | -14.5 | 17.28 | 3.68 | -3.16 | 5.14 | 11.16 | 15.8 | 0.27 | 10.68 | 10.86 | 38.7 | 17.55 | 25.57 | 24.35 | 1826 | 0.0 | -1.24 |
| 20Q4 (8) | 27.19 | 19.05 | -5.46 | 2.62 | 10.55 | -13.53 | 2.62 | 17.49 | 12.45 | 3.8 | 2.43 | 7.95 | 9.64 | -7.14 | -8.54 | 9.64 | -1.31 | 18.94 | 13.98 | -13.96 | 14.19 | 1826 | 5.37 | -1.24 |
| 20Q3 (7) | 22.84 | 6.08 | -4.83 | 2.37 | -1.66 | -8.85 | 2.23 | 15.54 | -3.04 | 3.71 | 5.1 | 4.51 | 10.38 | -7.3 | -4.22 | 9.76 | 8.92 | 1.88 | 16.24 | -0.93 | 9.81 | 1733 | 0.0 | -6.27 |
| 20Q2 (6) | 21.53 | -13.19 | -15.87 | 2.41 | -12.68 | -11.4 | 1.93 | 1.05 | -20.58 | 3.53 | 0.86 | -6.61 | 11.19 | 0.58 | 5.31 | 8.96 | 16.39 | -5.6 | 16.40 | 16.18 | 11.0 | 1733 | -6.27 | -6.27 |
| 20Q1 (5) | 24.8 | -13.77 | -6.84 | 2.76 | -8.91 | 2.6 | 1.91 | -18.03 | -29.26 | 3.5 | -0.57 | -0.57 | 11.13 | 5.63 | 10.13 | 7.70 | -4.94 | -24.07 | 14.11 | 15.31 | 6.73 | 1849 | 0.0 | 0.0 |
| 19Q4 (4) | 28.76 | 19.83 | 0.0 | 3.03 | 16.54 | 0.0 | 2.33 | 1.3 | 0.0 | 3.52 | -0.85 | 0.0 | 10.54 | -2.75 | 0.0 | 8.10 | -15.46 | 0.0 | 12.24 | -17.26 | 0.0 | 1849 | 0.0 | 0.0 |
| 19Q3 (3) | 24.0 | -6.21 | 0.0 | 2.6 | -4.41 | 0.0 | 2.3 | -5.35 | 0.0 | 3.55 | -6.08 | 0.0 | 10.83 | 1.92 | 0.0 | 9.58 | 0.92 | 0.0 | 14.79 | 0.14 | 0.0 | 1849 | 0.0 | 0.0 |
| 19Q2 (2) | 25.59 | -3.87 | 0.0 | 2.72 | 1.12 | 0.0 | 2.43 | -10.0 | 0.0 | 3.78 | 7.39 | 0.0 | 10.63 | 5.19 | 0.0 | 9.50 | -6.38 | 0.0 | 14.77 | 11.71 | 0.0 | 1849 | 0.0 | 0.0 |
| 19Q1 (1) | 26.62 | 0.0 | 0.0 | 2.69 | 0.0 | 0.0 | 2.7 | 0.0 | 0.0 | 3.52 | 0.0 | 0.0 | 10.11 | 0.0 | 0.0 | 10.14 | 0.0 | 0.0 | 13.22 | 0.0 | 0.0 | 1849 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 114.15 | -2.59 | 10.81 | 5.98 | 10.78 | 1.6 | 16.93 | 9.65 | 9.47 | 8.79 | 9.44 | 4.3 | 14.83 | 12.56 | 1864 | 0.0 |
| 2022 (9) | 117.18 | 21.14 | 10.2 | 6.36 | 10.61 | 13.35 | 15.44 | 1.51 | 8.70 | -12.2 | 9.05 | -6.43 | 13.18 | -16.2 | 1864 | 1.41 |
| 2021 (8) | 96.73 | 0.38 | 9.59 | -5.52 | 9.36 | 7.59 | 15.21 | 4.68 | 9.91 | -5.88 | 9.68 | 7.17 | 15.72 | 4.28 | 1838 | 0.66 |
| 2020 (7) | 96.36 | -8.2 | 10.15 | -8.14 | 8.7 | -10.86 | 14.53 | 1.11 | 10.53 | 0.06 | 9.03 | -2.9 | 15.08 | 10.15 | 1826 | 5.37 |
| 2019 (6) | 104.97 | 0.19 | 11.05 | 0.91 | 9.76 | 19.9 | 14.37 | -5.71 | 10.53 | 0.72 | 9.30 | 19.67 | 13.69 | -5.89 | 1733 | -6.27 |
| 2018 (5) | 104.77 | -1.79 | 10.95 | 6.62 | 8.14 | -8.54 | 15.24 | -3.05 | 10.45 | 8.56 | 7.77 | -6.87 | 14.55 | -1.29 | 1849 | -0.27 |
| 2017 (4) | 106.68 | 11.47 | 10.27 | -2.75 | 8.9 | -7.48 | 15.72 | 1.22 | 9.63 | -12.76 | 8.34 | -17.01 | 14.74 | -9.19 | 1854 | 2.04 |
| 2016 (3) | 95.7 | 5.54 | 10.56 | 19.46 | 9.62 | 23.97 | 15.53 | 19.37 | 11.03 | 13.19 | 10.05 | 17.47 | 16.23 | 13.11 | 1817 | 4.73 |
| 2015 (2) | 90.68 | 12.69 | 8.84 | 5.36 | 7.76 | 4.72 | 13.01 | 21.02 | 9.75 | -6.5 | 8.56 | -7.07 | 14.35 | 7.4 | 1735 | 12.37 |
| 2014 (1) | 80.47 | 24.18 | 8.39 | 15.72 | 7.41 | 29.32 | 10.75 | 31.42 | 10.43 | 0 | 9.21 | 0 | 13.36 | 0 | 1544 | 13.61 |
