- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.38 | -12.21 | -9.63 | 0.34 | -2.86 | 6.25 | 0.24 | 4.35 | -22.58 | 0.05 | -70.59 | -75.0 | 10.06 | 10.65 | 17.57 | 7.10 | 18.86 | -14.33 | 1.48 | -66.5 | -72.34 | 0 | 0 | 0 |
| 23Q3 (19) | 3.85 | 25.82 | -12.9 | 0.35 | 12.9 | -2.78 | 0.23 | -8.0 | -28.12 | 0.17 | -32.0 | -19.05 | 9.09 | -10.26 | 11.62 | 5.97 | -26.88 | -17.48 | 4.42 | -45.95 | -7.06 | 0 | 0 | 0 |
| 23Q2 (18) | 3.06 | 1.66 | -28.5 | 0.31 | -8.82 | -6.06 | 0.25 | 0.0 | -10.71 | 0.25 | 47.06 | 25.0 | 10.13 | -10.31 | 31.39 | 8.17 | -1.63 | 24.88 | 8.17 | 44.66 | 74.84 | 0 | 0 | 0 |
| 23Q1 (17) | 3.01 | -19.52 | -43.63 | 0.34 | 6.25 | 17.24 | 0.25 | -19.35 | -28.57 | 0.17 | -15.0 | -5.56 | 11.30 | 32.02 | 108.0 | 8.31 | 0.2 | 26.72 | 5.65 | 5.61 | 67.55 | 0 | 0 | 0 |
| 22Q4 (16) | 3.74 | -15.38 | -24.14 | 0.32 | -11.11 | 0.0 | 0.31 | -3.12 | 0.0 | 0.2 | -4.76 | 0.0 | 8.56 | 5.05 | 31.82 | 8.29 | 14.49 | 31.82 | 5.35 | 12.55 | 31.82 | 0 | 0 | 0 |
| 22Q3 (15) | 4.42 | 3.27 | -10.16 | 0.36 | 9.09 | 9.09 | 0.32 | 14.29 | 28.0 | 0.21 | 5.0 | 16.67 | 8.14 | 5.64 | 21.43 | 7.24 | 10.67 | 42.48 | 4.75 | 1.67 | 29.86 | 0 | 0 | 0 |
| 22Q2 (14) | 4.28 | -19.85 | -10.65 | 0.33 | 13.79 | 32.0 | 0.28 | -20.0 | 27.27 | 0.2 | 11.11 | 17.65 | 7.71 | 41.98 | 47.73 | 6.54 | -0.19 | 42.44 | 4.67 | 38.63 | 31.67 | 0 | 0 | 0 |
| 22Q1 (13) | 5.34 | 8.32 | 48.33 | 0.29 | -9.38 | 20.83 | 0.35 | 12.9 | 59.09 | 0.18 | -10.0 | 12.5 | 5.43 | -16.33 | -18.54 | 6.55 | 4.23 | 7.25 | 3.37 | -16.91 | -24.16 | 0 | 0 | 0 |
| 21Q4 (12) | 4.93 | 0.2 | 36.57 | 0.32 | -3.03 | 52.38 | 0.31 | 24.0 | 34.78 | 0.2 | 11.11 | 42.86 | 6.49 | -3.23 | 11.58 | 6.29 | 23.75 | -1.31 | 4.06 | 10.89 | 4.61 | 0 | 0 | 0 |
| 21Q3 (11) | 4.92 | 2.71 | 35.91 | 0.33 | 32.0 | 32.0 | 0.25 | 13.64 | 13.64 | 0.18 | 5.88 | 20.0 | 6.71 | 28.51 | -2.88 | 5.08 | 10.63 | -16.39 | 3.66 | 3.08 | -11.71 | 0 | 0 | 0 |
| 21Q2 (10) | 4.79 | 33.06 | 58.09 | 0.25 | 4.17 | 8.7 | 0.22 | 0.0 | -8.33 | 0.17 | 6.25 | 13.33 | 5.22 | -21.71 | -31.24 | 4.59 | -24.84 | -42.01 | 3.55 | -20.15 | -28.31 | 0 | 0 | 0 |
| 21Q1 (9) | 3.6 | -0.28 | -2.44 | 0.24 | 14.29 | -7.69 | 0.22 | -4.35 | -4.35 | 0.16 | 14.29 | 6.67 | 6.67 | 14.6 | -5.38 | 6.11 | -4.08 | -1.96 | 4.44 | 14.6 | 9.33 | 0 | 0 | 0 |
| 20Q4 (8) | 3.61 | -0.28 | -2.96 | 0.21 | -16.0 | -30.0 | 0.23 | 4.55 | -8.0 | 0.14 | -6.67 | -12.5 | 5.82 | -15.77 | -27.87 | 6.37 | 4.84 | -5.2 | 3.88 | -6.41 | -9.83 | 0 | 0 | 0 |
| 20Q3 (7) | 3.62 | 19.47 | -20.26 | 0.25 | 8.7 | -3.85 | 0.22 | -8.33 | -12.0 | 0.15 | 0.0 | -6.25 | 6.91 | -9.02 | 20.59 | 6.08 | -23.27 | 10.36 | 4.14 | -16.3 | 17.58 | 0 | 0 | 0 |
| 20Q2 (6) | 3.03 | -17.89 | -31.29 | 0.23 | -11.54 | -14.81 | 0.24 | 4.35 | -4.0 | 0.15 | 0.0 | -6.25 | 7.59 | 7.73 | 23.98 | 7.92 | 27.08 | 39.72 | 4.95 | 21.78 | 36.45 | 0 | 0 | 0 |
| 20Q1 (5) | 3.69 | -0.81 | -12.35 | 0.26 | -13.33 | 0.0 | 0.23 | -8.0 | -14.81 | 0.15 | -6.25 | 0.0 | 7.05 | -12.63 | 14.09 | 6.23 | -7.25 | -2.81 | 4.07 | -5.49 | 14.09 | 0 | 0 | 0 |
| 19Q4 (4) | 3.72 | -18.06 | 0.0 | 0.3 | 15.38 | 0.0 | 0.25 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 8.06 | 40.82 | 0.0 | 6.72 | 22.04 | 0.0 | 4.30 | 22.04 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 4.54 | 2.95 | 0.0 | 0.26 | -3.7 | 0.0 | 0.25 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 5.73 | -6.46 | 0.0 | 5.51 | -2.86 | 0.0 | 3.52 | -2.86 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 4.41 | 4.75 | 0.0 | 0.27 | 3.85 | 0.0 | 0.25 | -7.41 | 0.0 | 0.16 | 6.67 | 0.0 | 6.12 | -0.86 | 0.0 | 5.67 | -11.61 | 0.0 | 3.63 | 1.83 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 4.21 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 6.18 | 0.0 | 0.0 | 6.41 | 0.0 | 0.0 | 3.56 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.31 | -25.18 | 1.34 | 3.08 | 0.96 | -23.2 | 0.64 | -18.99 | 10.07 | 37.77 | 7.21 | 2.65 | 4.81 | 8.28 | 0 | 0 |
| 2022 (9) | 17.79 | -2.47 | 1.3 | 14.04 | 1.25 | 23.76 | 0.79 | 12.86 | 7.31 | 16.92 | 7.03 | 26.89 | 4.44 | 15.71 | 0 | 0 |
| 2021 (8) | 18.24 | 30.75 | 1.14 | 20.0 | 1.01 | 9.78 | 0.7 | 18.64 | 6.25 | -8.22 | 5.54 | -16.04 | 3.84 | -9.26 | 0 | 0 |
| 2020 (7) | 13.95 | -17.36 | 0.95 | -12.04 | 0.92 | -9.8 | 0.59 | -6.35 | 6.81 | 6.44 | 6.59 | 9.14 | 4.23 | 13.32 | 0 | 0 |
| 2019 (6) | 16.88 | 13.9 | 1.08 | 2.86 | 1.02 | -14.29 | 0.63 | -8.7 | 6.40 | -9.7 | 6.04 | -24.75 | 3.73 | -19.84 | 0 | 0 |
| 2018 (5) | 14.82 | 11.76 | 1.05 | 1.94 | 1.19 | 23.96 | 0.69 | 32.69 | 7.09 | -8.79 | 8.03 | 10.91 | 4.66 | 18.72 | 0 | 0 |
| 2017 (4) | 13.26 | 7.89 | 1.03 | 6.19 | 0.96 | -3.03 | 0.52 | 10.64 | 7.77 | -1.58 | 7.24 | -10.12 | 3.92 | 2.54 | 0 | 0 |
| 2016 (3) | 12.29 | -55.21 | 0.97 | 2.11 | 0.99 | 2.06 | 0.47 | 0.0 | 7.89 | 127.97 | 8.06 | 127.87 | 3.82 | 123.27 | 115 | 0.0 |
| 2015 (2) | 27.44 | -38.94 | 0.95 | -8.65 | 0.97 | 14.12 | 0.47 | 9.3 | 3.46 | 49.6 | 3.53 | 86.9 | 1.71 | 79.01 | 115 | 0.0 |
| 2014 (1) | 44.94 | -27.19 | 1.04 | -4.59 | 0.85 | -9.57 | 0.43 | -6.52 | 2.31 | 0 | 1.89 | 0 | 0.96 | 0 | 115 | 0.0 |
