玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)240.8665.36119.580.06500.020.03.1611.6651.920.6653.49100.00.02262.85-45.351.31-32.47-30.810.27-7.18-8.9243220.00.0
23Q3 (19)145.6645.4351.230.01-85.71-83.332.8345.8864.530.4316.2222.860.01-90.18-88.981.940.318.80.30-20.09-18.7643220.0144.73
23Q2 (18)100.1621.6131.620.0740.040.01.94-6.2810.860.37-5.138.820.0715.126.371.94-22.94-15.770.37-21.99-17.3243220.0144.73
23Q1 (17)82.36-24.929.390.050.0-16.672.07-0.4818.970.3918.188.330.0633.18-23.822.5132.548.750.4757.4-0.9743220.0144.73
22Q4 (16)109.6913.8828.990.05-16.670.02.0820.9326.830.33-5.7122.220.05-26.82-22.471.906.19-1.670.30-17.21-5.244322144.73144.73
22Q3 (15)96.3226.5787.540.0620.050.01.72-1.7134.380.352.9445.830.06-5.19-20.021.79-22.35-28.350.36-18.67-22.2417660.012.84
22Q2 (14)76.11.0828.460.05-16.6766.671.750.5724.110.34-5.563.030.07-17.5529.742.30-0.5-3.380.45-6.56-19.817660.012.84
22Q1 (13)75.29-11.4779.730.0620.0-25.01.746.114.470.3633.335.880.0835.54-58.272.3119.84-36.310.4850.6-41.0917660.012.84
21Q4 (12)85.0465.5887.640.0525.0-61.541.6428.1217.140.2712.558.820.06-24.51-79.51.93-22.62-37.570.32-32.06-15.36176612.8412.84
21Q3 (11)51.36-13.361.360.0433.3301.28-9.22-3.760.24-27.2726.320.0853.7902.494.71-40.360.47-16.11-21.7215650.01.29
21Q2 (10)59.2441.4276.470.03-62.501.41-7.24-10.760.33-2.9417.860.05-73.4802.38-34.4-49.430.56-31.37-33.2115650.01.29
21Q1 (9)41.89-7.5747.290.08-38.4601.528.577.040.34100.070.00.19-33.4203.6317.46-27.330.81116.3815.4215650.0-1.2
20Q4 (8)45.3242.38-13.950.13001.45.26-19.540.17-10.53-51.430.29003.09-26.07-6.490.38-37.16-43.5515651.29-1.2
20Q3 (7)31.83-5.184.290001.33-15.82-15.820.19-32.140.00.00004.18-11.22-19.290.60-28.43-4.1215450.0-2.46
20Q2 (6)33.5718.04-6.280001.5811.271.280.2840.040.00.00004.71-5.748.070.8318.6149.381545-2.46-2.46
20Q1 (5)28.44-46.0-39.370001.42-18.39-13.940.2-42.8617.650.00004.9951.1441.950.705.8394.0515840.00.0
19Q4 (4)52.6772.580.0000.01.7410.130.00.3584.210.00.0000.03.30-36.190.00.666.740.015840.00.0
19Q3 (3)30.52-14.80.0000.01.581.280.00.19-5.00.00.0000.05.1818.870.00.6211.50.015840.00.0
19Q2 (2)35.82-23.640.0000.01.56-5.450.00.217.650.00.0000.04.3623.820.00.5654.070.015840.00.0
19Q1 (1)46.910.00.000.00.01.650.00.00.170.00.00.000.00.03.520.00.00.360.00.015840.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)569.0559.220.18-18.1810.037.171.8535.040.03-48.611.76-13.850.33-15.1943220.0
2022 (9)357.3950.460.2215.797.2924.41.3716.10.06-23.042.04-17.320.38-22.844322144.73
2021 (8)237.5370.680.1946.155.862.451.1840.480.08-14.372.47-39.980.50-17.69176612.84
2020 (7)139.17-16.120.1305.72-12.40.84-8.70.0904.114.430.608.8515651.29
2019 (6)165.92-25.38006.53-9.310.92-12.380.0003.9421.540.5517.421545-2.46
2018 (5)222.354.95007.2-11.551.0538.160.0003.24-15.720.4731.651584-1.74
2017 (4)211.87-9.74008.1410.30.762.70.0003.8422.20.3613.7816120.75
2016 (3)234.7334.17007.3822.390.7457.450.0003.14-8.780.3217.3516000.63
2015 (2)174.9520.66006.030.840.47-4.080.0003.45-16.430.27-20.5159013.33
2014 (1)145.018.21005.98-6.560.4919.510.0004.1200.34014033.39

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