- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.9 | -9.3 | -6.02 | 0.23 | -14.81 | -17.86 | 0.34 | 9.68 | 17.24 | 0.15 | 0.0 | 87.5 | 5.90 | -6.08 | -12.59 | 8.72 | 20.93 | 24.76 | 3.85 | 10.26 | 99.52 | 2377 | 0.0 | 0.0 |
| 23Q3 (19) | 4.3 | -10.97 | -19.48 | 0.27 | 8.0 | 28.57 | 0.31 | 3.33 | 0.0 | 0.15 | 50.0 | 87.5 | 6.28 | 21.31 | 59.67 | 7.21 | 16.07 | 24.19 | 3.49 | 68.49 | 132.85 | 2377 | 0.0 | -10.4 |
| 23Q2 (18) | 4.83 | -7.12 | -4.17 | 0.25 | 0.0 | -3.85 | 0.3 | 0.0 | 0.0 | 0.1 | 11.11 | 25.0 | 5.18 | 7.66 | 0.33 | 6.21 | 7.66 | 4.35 | 2.07 | 19.62 | 30.43 | 2377 | 0.0 | -10.4 |
| 23Q1 (17) | 5.2 | 25.3 | -18.5 | 0.25 | -10.71 | 4.17 | 0.3 | 3.45 | -3.23 | 0.09 | 12.5 | 12.5 | 4.81 | -28.74 | 27.8 | 5.77 | -17.44 | 18.73 | 1.73 | -10.22 | 38.03 | 2377 | 0.0 | -10.4 |
| 22Q4 (16) | 4.15 | -22.28 | -34.34 | 0.28 | 33.33 | 16.67 | 0.29 | -6.45 | -14.71 | 0.08 | 0.0 | -27.27 | 6.75 | 71.57 | 77.67 | 6.99 | 20.37 | 29.89 | 1.93 | 28.67 | 10.76 | 2377 | -10.4 | -10.4 |
| 22Q3 (15) | 5.34 | 5.95 | -9.18 | 0.21 | -19.23 | -19.23 | 0.31 | 3.33 | 210.0 | 0.08 | 0.0 | -38.46 | 3.93 | -23.77 | -11.06 | 5.81 | -2.47 | 241.35 | 1.50 | -5.62 | -32.24 | 2653 | 0.0 | -9.52 |
| 22Q2 (14) | 5.04 | -21.0 | -30.1 | 0.26 | 8.33 | 8.33 | 0.3 | -3.23 | -34.78 | 0.08 | 0.0 | -33.33 | 5.16 | 37.14 | 54.98 | 5.95 | 22.5 | -6.7 | 1.59 | 26.59 | -4.63 | 2653 | 0.0 | -9.52 |
| 22Q1 (13) | 6.38 | 0.95 | 3.24 | 0.24 | 0.0 | 14.29 | 0.31 | -8.82 | -24.39 | 0.08 | -27.27 | -27.27 | 3.76 | -0.94 | 10.7 | 4.86 | -9.68 | -26.76 | 1.25 | -27.96 | -29.55 | 2653 | 0.0 | -9.52 |
| 21Q4 (12) | 6.32 | 7.48 | -10.1 | 0.24 | -7.69 | 9.09 | 0.34 | 240.0 | -17.07 | 0.11 | -15.38 | 22.22 | 3.80 | -14.12 | 21.35 | 5.38 | 216.33 | -7.76 | 1.74 | -21.28 | 35.95 | 2653 | -9.52 | -9.52 |
| 21Q3 (11) | 5.88 | -18.45 | -21.07 | 0.26 | 8.33 | 13.04 | 0.1 | -78.26 | -79.17 | 0.13 | 8.33 | 0.0 | 4.42 | 32.84 | 43.23 | 1.70 | -73.34 | -73.6 | 2.21 | 32.84 | 26.7 | 2932 | 0.0 | -2.14 |
| 21Q2 (10) | 7.21 | 16.67 | -7.33 | 0.24 | 14.29 | 9.09 | 0.46 | 12.2 | -2.13 | 0.12 | 9.09 | 33.33 | 3.33 | -2.04 | 17.72 | 6.38 | -3.83 | 5.61 | 1.66 | -6.49 | 43.87 | 2932 | 0.0 | -2.14 |
| 21Q1 (9) | 6.18 | -12.09 | 36.42 | 0.21 | -4.55 | 5.0 | 0.41 | 0.0 | 10.81 | 0.11 | 22.22 | 22.22 | 3.40 | 8.58 | -23.03 | 6.63 | 13.75 | -18.77 | 1.78 | 39.03 | -10.41 | 2932 | 0.0 | 16.58 |
| 20Q4 (8) | 7.03 | -5.64 | 1.01 | 0.22 | -4.35 | -18.52 | 0.41 | -14.58 | -6.82 | 0.09 | -30.77 | -18.18 | 3.13 | 1.37 | -19.33 | 5.83 | -9.48 | -7.75 | 1.28 | -26.63 | -19.0 | 2932 | -2.14 | 16.58 |
| 20Q3 (7) | 7.45 | -4.24 | 23.96 | 0.23 | 4.55 | -11.54 | 0.48 | 2.13 | 26.32 | 0.13 | 44.44 | 18.18 | 3.09 | 9.18 | -28.64 | 6.44 | 6.65 | 1.9 | 1.74 | 50.84 | -4.66 | 2996 | 0.0 | 19.13 |
| 20Q2 (6) | 7.78 | 71.74 | 48.76 | 0.22 | 10.0 | 0.0 | 0.47 | 27.03 | 11.9 | 0.09 | 0.0 | -18.18 | 2.83 | -35.95 | -32.78 | 6.04 | -26.04 | -24.77 | 1.16 | -41.77 | -45.0 | 2996 | 19.13 | 19.13 |
| 20Q1 (5) | 4.53 | -34.91 | 6.34 | 0.2 | -25.93 | -4.76 | 0.37 | -15.91 | -5.13 | 0.09 | -18.18 | -25.0 | 4.42 | 13.81 | -10.44 | 8.17 | 29.2 | -10.78 | 1.99 | 25.71 | -29.47 | 2515 | 0.0 | 0.0 |
| 19Q4 (4) | 6.96 | 15.81 | 0.0 | 0.27 | 3.85 | 0.0 | 0.44 | 15.79 | 0.0 | 0.11 | 0.0 | 0.0 | 3.88 | -10.33 | 0.0 | 6.32 | -0.02 | 0.0 | 1.58 | -13.65 | 0.0 | 2515 | 0.0 | 0.0 |
| 19Q3 (3) | 6.01 | 14.91 | 0.0 | 0.26 | 18.18 | 0.0 | 0.38 | -9.52 | 0.0 | 0.11 | 0.0 | 0.0 | 4.33 | 2.84 | 0.0 | 6.32 | -21.27 | 0.0 | 1.83 | -12.98 | 0.0 | 2515 | 0.0 | 0.0 |
| 19Q2 (2) | 5.23 | 22.77 | 0.0 | 0.22 | 4.76 | 0.0 | 0.42 | 7.69 | 0.0 | 0.11 | -8.33 | 0.0 | 4.21 | -14.67 | 0.0 | 8.03 | -12.28 | 0.0 | 2.10 | -25.33 | 0.0 | 2515 | 0.0 | 0.0 |
| 19Q1 (1) | 4.26 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 4.93 | 0.0 | 0.0 | 9.15 | 0.0 | 0.0 | 2.82 | 0.0 | 0.0 | 2515 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 18.22 | -12.91 | 0.99 | 0.0 | 1.24 | 2.48 | 0.49 | 53.12 | 5.43 | 14.82 | 6.81 | 17.67 | 2.69 | 75.82 | 2377 | 0.0 |
| 2022 (9) | 20.92 | -18.28 | 0.99 | 4.21 | 1.21 | -7.63 | 0.32 | -31.91 | 4.73 | 27.52 | 5.78 | 13.03 | 1.53 | -16.68 | 2377 | -10.4 |
| 2021 (8) | 25.6 | -4.41 | 0.95 | 7.95 | 1.31 | -24.71 | 0.47 | 17.5 | 3.71 | 12.93 | 5.12 | -21.24 | 1.84 | 22.92 | 2653 | -9.52 |
| 2020 (7) | 26.78 | 19.23 | 0.88 | -8.33 | 1.74 | 6.75 | 0.4 | -9.09 | 3.29 | -23.12 | 6.50 | -10.47 | 1.49 | -23.76 | 2932 | -2.14 |
| 2019 (6) | 22.46 | 17.9 | 0.96 | 2.13 | 1.63 | 13.99 | 0.44 | 18.92 | 4.27 | -13.38 | 7.26 | -3.32 | 1.96 | 0.86 | 2996 | 19.13 |
| 2018 (5) | 19.05 | -11.44 | 0.94 | -22.31 | 1.43 | -13.33 | 0.37 | 15.62 | 4.93 | -12.28 | 7.51 | -2.14 | 1.94 | 30.56 | 2515 | -22.14 |
| 2017 (4) | 21.51 | -1.01 | 1.21 | -11.68 | 1.65 | -11.29 | 0.32 | 33.33 | 5.63 | -10.78 | 7.67 | -10.38 | 1.49 | 34.7 | 3230 | -8.21 |
| 2016 (3) | 21.73 | 21.67 | 1.37 | 16.1 | 1.86 | 20.78 | 0.24 | -51.02 | 6.30 | -4.58 | 8.56 | -0.73 | 1.10 | -59.74 | 3519 | 18.29 |
| 2015 (2) | 17.86 | -12.84 | 1.18 | 11.32 | 1.54 | -10.98 | 0.49 | -9.26 | 6.61 | 27.71 | 8.62 | 2.13 | 2.74 | 4.1 | 2975 | -31.44 |
| 2014 (1) | 20.49 | -2.43 | 1.06 | 4.95 | 1.73 | -12.63 | 0.54 | 5.88 | 5.17 | 0 | 8.44 | 0 | 2.64 | 0 | 4339 | 35.38 |
