玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)17.21-3.85-14.979.05-18.1-30.547.09-58.02-33.433.61-71.42-54.191.07-75.79-58.370.81-68.36-48.410.18-10.0-5.2610.03-46.51-19.5762.97-9.0-5.72127.7895.974.55-27.78-180.61-25.015.2314.435.4
23Q3 (19)17.905.795.1711.0523.3314.3916.894.91-20.3312.6321.09-24.424.4239.87-30.942.5635.45-29.280.2017.65-4.7618.752.46-18.8769.20-16.93-2.4965.2017.2743.3734.46-22.39-36.813.31-7.38-1.84
23Q2 (18)16.920.83-1.918.965.41-7.2516.1097.55-4.3910.4391.73-10.553.16106.54-25.651.8992.86-20.590.170.0-15.018.3076.13-1.4583.3029.49-5.0155.60-47.01-3.2644.401183.364.4114.37-12.01.7
23Q1 (17)16.78-17.0926.078.50-34.7741.98.15-23.47-18.55.44-30.96-28.231.53-40.47-47.060.98-37.58-41.320.17-10.53-22.7310.39-16.68-10.5164.33-3.68-13.28104.92-14.1674.86-4.1081.56-110.2516.3313.0119.11
22Q4 (16)20.2418.9238.8213.0334.8949.0810.65-49.7620.27.88-52.8418.322.57-59.84-13.471.57-56.63-5.990.19-9.52-24.012.47-46.0420.9566.79-5.89-16.72122.22168.7524.23-22.22-140.76-1477.7814.456.5626.64
22Q3 (15)17.02-1.3317.879.660.018.5321.2025.89139.2816.7143.31163.566.4050.59126.153.6252.1119.390.215.0-16.023.1124.45123.7270.97-19.07-14.1245.48-20.87-50.5854.5228.21583.3513.56-4.0319.58
22Q2 (14)17.2529.68.79.6661.278.5416.8468.4126.0411.6653.83139.434.2547.06132.242.3842.51114.410.20-9.09-9.0918.5759.95104.5287.6918.2121.8857.48-4.21-51.9342.526.31317.3514.133.0613.59
22Q1 (13)13.31-8.71-21.25.99-31.46-37.810.0012.87-11.357.5813.81-10.42.89-2.69-0.691.670.0-4.020.22-12.010.011.6112.61-12.3874.18-7.512.8360.00-39.02-29.8840.002380.0177.0413.7120.16-5.64
21Q4 (12)14.580.97-29.228.747.24-37.358.860.0-25.046.665.05-20.92.974.95-7.191.671.21-12.110.250.013.6410.31-0.19-31.8680.20-2.958.2698.396.92-16.411.61-79.78108.8711.410.62-8.79
21Q3 (11)14.44-9.01-34.98.15-8.43-45.528.8618.93-33.186.3430.18-13.982.8354.64-5.031.6548.65-1.20.2513.6413.6410.3313.77-31.3282.6414.866.4592.02-23.04-18.247.98140.78161.5111.34-8.84-23.64
21Q2 (10)15.87-6.04-38.688.90-7.58-50.617.45-33.95-48.624.87-42.43-46.61.83-37.11-40.781.11-36.21-38.670.2210.015.799.08-31.47-44.5771.95-0.26-17.64119.5739.74-3.75-19.57-235.5119.2512.44-14.380
21Q1 (9)16.89-18.015.639.63-30.97100.2111.28-4.5717.388.460.4854.12.91-9.06146.611.74-8.42132.00.20-9.0953.8513.25-12.433.3572.14-2.6214.085.56-27.3171.1214.44179.41-71.1214.5316.15-16.92
20Q4 (8)20.60-7.12-3.1513.95-6.7512.5911.82-10.8623.98.4214.2526.813.207.3837.341.9013.7731.030.220.04.7615.130.629.7674.08-4.5713.83117.704.58-9.33-18.18-40.1839.0212.51-15.760
20Q3 (7)22.18-14.39.9114.96-16.9820.6513.26-8.55-19.27.37-19.19-32.572.98-3.56-20.111.67-7.73-23.740.2215.7910.015.04-8.18-19.4477.63-11.1416.97112.55-9.448.95-12.9746.47-153.0814.850-2.94
20Q2 (6)25.8861.8544.118.02274.6470.9714.5050.88-7.889.1266.12-15.083.09161.86-15.341.81141.33-16.20.1946.15-5.016.3827.77-8.987.3638.058.55124.23148.4685.29-24.23-148.46-173.520.00-100.0-100.0
20Q1 (5)15.99-24.821.24.81-61.18-27.679.610.735.375.49-17.32-17.941.18-49.36-42.720.75-48.28-41.410.13-38.1-31.5812.829.9510.963.28-2.77-2.3850.00-61.48-31.5550.00267.7185.5317.49014.09
19Q4 (4)21.275.40.012.39-0.080.09.54-41.860.06.64-39.250.02.33-37.530.01.45-33.790.00.215.00.011.66-37.550.065.08-1.940.0129.8171.790.0-29.81-222.010.00.00-100.00.0
19Q3 (3)20.1812.360.012.4017.650.016.414.260.010.931.770.03.732.190.02.191.390.00.200.00.018.673.840.066.37-17.530.075.5612.710.024.44-25.850.015.30-2.170.0
19Q2 (2)17.9613.670.010.5458.50.015.7472.590.010.7460.540.03.6577.180.02.1668.750.00.205.260.017.9855.540.080.4824.160.067.05-8.220.032.9522.280.015.642.020.0
19Q1 (1)15.800.00.06.650.00.09.120.00.06.690.00.02.060.00.01.280.00.00.190.00.011.560.00.064.820.00.073.050.00.026.950.00.015.330.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)17.232.199.45-0.421.6712.4812.26-16.828.21-25.59.98-36.766.39-31.070.74-10.8414.54-11.8862.97-5.7277.0619.7422.94-35.640.02-29.914.755.73
2022 (9)16.869.849.497.721.4913.914.7463.0511.0268.7615.7850.149.2751.470.83-8.7916.5054.9366.79-16.7264.36-33.8435.641284.050.03-50.3613.9513.32
2021 (8)15.35-29.08.81-35.831.31-38.399.04-27.976.53-16.1710.515.06.120.490.9119.7410.65-29.1480.208.2697.28-10.992.5800.07-18.9812.31-16.6
2020 (7)21.6214.6313.7330.022.1210.1512.55-1.497.79-11.1710.01-14.596.09-15.530.76-5.015.030.274.0813.83109.2931.75-9.4200.08-38.0614.76-2.25
2019 (6)18.8610.5510.5620.691.9310.2712.748.158.7717.2511.7210.787.219.080.80-6.9815.007.5365.08-3.6782.9511.7717.17-33.420.14-13.3815.102.72
2018 (5)17.06-10.738.75-20.021.757.1411.7829.037.4815.9710.5818.486.6116.990.861.1813.9525.2267.567.7974.22-38.0925.7800.16-38.0114.700.0
2017 (4)19.11-20.5710.94-24.811.63-11.159.13-44.266.45-38.518.93-36.495.65-37.220.851.1911.14-40.0862.68-1.31119.8834.88-19.8800.25014.70-7.61
2016 (3)24.0641.7814.55103.51.84-17.8316.3845.0810.4922.2614.0622.379.0017.80.84-3.4518.5933.5563.5114.4788.8840.3411.12-69.670.00015.91-2.69
2015 (2)16.9711.57.15-2.192.236.3711.292.548.586.3211.49-3.27.64-1.80.87-7.4513.922.8855.483.0363.33-4.6636.679.230.00016.3522.47
2014 (1)15.2207.3102.108.0911.0108.07011.8707.7800.94-7.8413.536.0353.85-11.6366.43-15.5933.5757.560.00013.3510.51

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