玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)88.6821.120.54-13.41-155.4325.87-47.40-243.25-293.69-38.41-217.71-229.13-2.93-204.64-240.7-1.08-193.1-414.290.030.00.0-18.70-132.73-238.52142.113.59-15.3428.23282.53-80.9671.77-38.39248.6836.8123.033.17
23Q3 (19)73.23-3.68-0.57-5.2528.47-159.933.092726.192645.3832.631997.095725.862.802253.854100.01.161833.33954.550.030.0-25.057.14176.17111.32137.19-30.94-27.39-15.46-102.44-110.31116.49121.84332.9929.92-11.1627.37
23Q2 (18)76.031.9235.74-7.3428.8187.73-1.2684.6298.07-1.7274.0696.82-0.1374.5196.470.06185.71105.260.030.050.020.6921.78246.63198.6611.24-0.66633.33392.59592.1-533.33-1766.67-6381.4833.68-0.91-26.29
23Q1 (17)74.601.46.97-10.3143.0152.14-8.1931.9866.14-6.6343.1968.64-0.5140.777.03-0.0766.6790.140.030.0-25.016.9925.85131.47178.596.4-0.61128.57-13.2944.64-28.5740.82-357.1433.99-4.7411.19
22Q4 (16)73.57-0.111.69-18.09-795.54-62.39-12.04-826.15-70.3-11.67-1912.07-110.65-0.86-1128.57-53.57-0.21-290.91-23.530.03-25.0-25.013.50-50.07-44.44167.85-11.17-3.41148.28-1.15-4.68-48.283.4513.135.6851.8963.52
22Q3 (15)73.6531.4929.78-2.0296.6296.9-1.3098.096.65-0.5898.9398.06-0.0798.196.150.11109.65112.790.04100.033.3327.04291.64278.71188.95-5.5186.95150.0063.92-10.0-50.00-688.8926.8323.49-48.59-45.83
22Q2 (14)56.01-19.690.34-59.80-177.6211.76-65.13-169.24-11.6-54.08-155.82-14.09-3.68-65.77-32.85-1.14-60.5624.00.02-50.0-33.33-14.11-292.2314.22199.9711.29123.5891.512.95-20.938.49-23.58153.9845.6949.46-10.9
22Q1 (13)69.74-3.61-3.23-21.54-93.36-104.95-24.19-242.15-120.91-21.14-281.59-111.19-2.22-296.43-131.25-0.71-317.65-44.90.040.0-33.337.34-69.79-48.42179.693.4185.988.89-42.86-7.8211.11120.0211.1130.5740.1-9.5
21Q4 (12)72.3527.49-0.08-11.1482.93-228.61-7.0781.8-271.19-5.5481.5-200.54-0.5669.23-201.82-0.1780.23-138.640.0433.33-33.3324.30240.34-11.57173.7871.94176.54155.56-6.67290.12-55.5618.7-130.5621.82-49.68-24.21
21Q3 (11)56.751.67-27.79-65.263.7-401.15-38.8433.45-251.54-29.9436.84-244.15-1.8234.3-156.17-0.8642.67-137.720.030.0-72.737.14143.4-81.87101.0713.0108.61166.6744.0195.97-68.33-334.4-530.143.36-15.44110.69
21Q2 (10)55.82-22.55-17.11-67.77-544.81-226.6-58.36-432.97-694.01-47.40-373.53-1358.46-2.77-188.54-965.38-1.50-206.12-837.50.03-50.0-50.0-16.45-215.6-192.1189.4442.31121.55115.7320.02-59.75-15.73-540.4591.6151.2851.810
21Q1 (9)72.07-0.479.75-10.51-210.0341.77-10.95-365.1334.74-10.01-281.6730.05-0.96-274.5526.15-0.49-211.3648.420.060.0-14.2914.23-48.22177.9362.850.0286.3396.43217.86-9.863.57-98.04151.1933.7817.334.78
20Q4 (8)72.41-7.86-3.08-3.39-115.64-546.054.13-83.89221.475.51-73.47220.830.55-83.02212.240.44-80.7225.710.06-45.45-25.027.48-30.2286.8162.8429.796.87-81.82-196.2-309.09181.821044.3939.8628.7939.8913.84
20Q3 (7)78.5916.713.1821.67204.4329.6125.63448.7144.3920.77739.0844.243.241346.1564.472.281525.050.990.1183.3310.039.38120.4923.5648.4520.0165.0885.05-70.42-11.0315.89108.47170.0920.580-2.79
20Q2 (6)67.342.54-4.51-20.75-14.96-1240.11-7.3556.2-171.92-3.2577.29-137.62-0.2680.0-127.37-0.1683.16-122.220.06-14.29-25.017.86248.83-37.2940.3719.6914.56287.50168.751433.33-187.50-2587.5-322.220.00-100.0-100.0
20Q1 (5)65.67-12.1-11.79-18.05-2475.0-3442.59-16.78-393.53-884.11-14.31-213.82-899.44-1.30-165.31-784.21-0.95-171.43-693.750.07-12.5-12.55.12-65.19-77.7233.735.673.47106.98634.88274.42-6.98-105.37-109.7732.2427.4830.58
19Q4 (4)74.71-1.920.00.76-95.450.0-3.40-119.150.0-4.56-131.670.0-0.49-124.870.0-0.35-123.180.00.08-20.00.014.71-53.840.031.928.760.0-20.00-120.920.0130.002110.00.025.2919.460.0
19Q3 (3)76.178.010.016.72818.680.017.7573.680.014.4066.670.01.97107.370.01.51109.720.00.1025.00.031.8711.90.029.35-16.710.095.59409.80.05.88-93.030.021.17-12.950.0
19Q2 (2)70.52-5.280.01.82237.040.010.22377.570.08.64382.680.00.95400.00.00.72350.00.00.080.00.028.4823.930.035.248.10.018.75-34.370.084.3818.120.024.32-1.50.0
19Q1 (1)74.450.00.00.540.00.02.140.00.01.790.00.00.190.00.00.160.00.00.080.00.022.980.00.032.600.00.028.570.00.071.430.00.024.690.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)78.0012.05-8.96010.961.77-4.760-2.440-0.7700.2000.120.020.2476.15142.11-15.34188.2487.3-88.24011.537.6533.494.23
2022 (9)69.615.15-20.95010.7774.41-20.840-17.840-5.840-1.7300.12-20.011.4912.1167.85-3.41100.50-24.43-0.50010.71-27.4832.13-8.64
2021 (8)66.20-8.3-31.8406.17123.77-23.940-19.420-6.110-2.5600.15-48.2810.25-59.0173.78176.54132.990-32.99014.76-19.4435.1726.37
2020 (7)72.19-2.55-0.8902.7614.665.11-30.15.00-10.872.11-18.221.62-20.20.29-17.1425.000.4462.8496.87-16.950118.64400.3718.33-22.7227.8317.33
2019 (6)74.088.485.5944.442.410.567.31-8.745.61-12.212.58-15.962.03-13.620.350.024.89-11.3631.92-0.576.2958.1323.71-54.1823.72-11.4123.725.0
2018 (5)68.293.943.87-62.12.395.678.01-6.866.39-8.063.07-19.842.35-16.960.35-7.8928.085.7232.08-21.6448.25-59.2751.75026.77022.598.29
2017 (4)65.70-8.8110.21-12.132.26-20.758.60-6.936.95-6.083.83-4.732.83-5.350.385.5626.56-11.0240.94-19.58118.44-5.74-18.4400.00020.86-4.75
2016 (3)72.05-3.3811.62-1.942.86-9.219.24-2.017.40-0.274.028.362.991.360.3612.529.85-6.6650.91-1.38125.66-0.15-25.6600.00021.90-3.44
2015 (2)74.574.6611.8555.723.159.759.43-17.57.42-24.93.71-29.332.95-20.910.32-3.0331.981.7851.62-8.98125.8589.27-25.8500.00022.68-3.08
2014 (1)71.2507.6102.87-13.2611.4309.8805.2503.7300.3310.031.428.1656.71-16.1266.49134.4733.51-52.740.00023.40-1.89

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