- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.62 | -10.88 | 10.55 | 1.5 | 35.14 | 23.97 | 1.17 | -2.5 | 21.88 | 0 | 0 | 0 | 57.25 | 51.64 | 12.14 | 44.66 | 9.41 | 10.25 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 2.94 | 12.64 | -4.23 | 1.11 | 3.74 | 9.9 | 1.2 | 8.11 | -8.4 | 0 | 0 | 0 | 37.76 | -7.91 | 14.76 | 40.82 | -4.03 | -4.35 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 2.61 | 0.77 | 60.12 | 1.07 | -1.83 | 28.92 | 1.11 | -0.89 | 4.72 | 0 | 0 | 0 | 41.00 | -2.59 | -19.49 | 42.53 | -1.65 | -34.6 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 2.59 | 9.28 | 0.0 | 1.09 | -9.92 | -9.17 | 1.12 | 16.67 | -4.27 | 0 | 0 | 0 | 42.08 | -17.57 | -9.17 | 43.24 | 6.76 | -4.27 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 2.37 | -22.8 | -5.58 | 1.21 | 19.8 | 18.63 | 0.96 | -26.72 | -10.28 | 0 | 0 | 0 | 51.05 | 55.19 | 25.63 | 40.51 | -5.07 | -4.98 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 3.07 | 88.34 | 99.35 | 1.01 | 21.69 | 3.06 | 1.31 | 23.58 | 47.19 | 0 | 0 | 0 | 32.90 | -35.39 | -48.3 | 42.67 | -34.38 | -26.16 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 1.63 | -37.07 | 7.24 | 0.83 | -30.83 | -18.63 | 1.06 | -9.4 | 23.26 | 0 | 0 | 0 | 50.92 | 9.9 | -24.12 | 65.03 | 43.96 | 14.94 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 2.59 | 3.19 | 2.37 | 1.2 | 17.65 | 3.45 | 1.17 | 9.35 | 25.81 | 0 | 0 | 0 | 46.33 | 14.01 | 1.05 | 45.17 | 5.97 | 22.89 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 2.51 | 62.99 | -4.2 | 1.02 | 4.08 | 21.43 | 1.07 | 20.22 | -6.14 | 0 | 0 | 0 | 40.64 | -36.14 | 26.75 | 42.63 | -26.24 | -2.03 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 1.54 | 1.32 | -63.25 | 0.98 | -3.92 | -22.83 | 0.89 | 3.49 | -20.54 | 0 | 0 | 0 | 63.64 | -5.17 | 109.95 | 57.79 | 2.14 | 116.2 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 1.52 | -39.92 | -32.14 | 1.02 | -12.07 | -9.73 | 0.86 | -7.53 | 2.38 | 0 | 0 | 0 | 67.11 | 46.36 | 33.02 | 56.58 | 53.92 | 50.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 2.53 | -3.44 | -0.39 | 1.16 | 38.1 | -10.77 | 0.93 | -18.42 | 13.41 | 0 | 0 | 0 | 45.85 | 43.01 | -10.42 | 36.76 | -15.52 | 13.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 2.62 | -37.47 | -14.38 | 0.84 | -33.86 | -33.33 | 1.14 | 1.79 | 15.15 | 0 | 0 | 0 | 32.06 | 5.78 | -22.14 | 43.51 | 62.78 | 34.49 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 4.19 | 87.05 | 8.55 | 1.27 | 12.39 | 4.96 | 1.12 | 33.33 | 2.75 | 0 | 0 | 0 | 30.31 | -39.92 | -3.31 | 26.73 | -28.72 | -5.34 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 2.24 | -11.81 | -29.11 | 1.13 | -13.08 | 1.8 | 0.84 | 2.44 | -20.75 | 0 | 0 | 0 | 50.45 | -1.44 | 43.61 | 37.50 | 16.16 | 11.79 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 2.54 | -16.99 | -21.12 | 1.3 | 3.17 | -2.99 | 0.82 | -17.17 | -20.39 | 0 | 0 | 0 | 51.18 | 24.3 | 22.99 | 32.28 | -0.21 | 0.93 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 3.06 | -20.73 | 0.0 | 1.26 | 4.13 | 0.0 | 0.99 | -9.17 | 0.0 | 0 | 0 | 0.0 | 41.18 | 31.36 | 0.0 | 32.35 | 14.57 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 3.86 | 22.15 | 0.0 | 1.21 | 9.01 | 0.0 | 1.09 | 2.83 | 0.0 | 0 | 0 | 0.0 | 31.35 | -10.76 | 0.0 | 28.24 | -15.82 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 3.16 | -1.86 | 0.0 | 1.11 | -17.16 | 0.0 | 1.06 | 2.91 | 0.0 | 0 | 0 | 0.0 | 35.13 | -15.59 | 0.0 | 33.54 | 4.87 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 3.22 | 0.0 | 0.0 | 1.34 | 0.0 | 0.0 | 1.03 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 41.61 | 0.0 | 0.0 | 31.99 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.77 | 11.49 | 4.76 | 11.74 | 4.6 | 2.45 | 0 | 0 | 44.20 | 0.22 | 42.71 | -8.11 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 9.66 | 19.26 | 4.26 | 1.67 | 4.49 | 19.73 | 0 | 0 | 44.10 | -14.75 | 46.48 | 0.4 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 8.1 | -30.17 | 4.19 | -7.51 | 3.75 | -4.58 | 0 | 0 | 51.73 | 32.46 | 46.30 | 36.65 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 11.6 | -12.78 | 4.53 | -7.93 | 3.93 | -5.53 | 0 | 0 | 39.05 | 5.57 | 33.88 | 8.32 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 13.3 | -6.4 | 4.92 | -2.19 | 4.16 | 1.71 | 0 | 0 | 36.99 | 4.51 | 31.28 | 8.67 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 14.21 | -13.04 | 5.03 | 0.6 | 4.09 | 0.49 | 0 | 0 | 35.40 | 15.68 | 28.78 | 15.55 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 16.34 | -0.67 | 5.0 | -6.37 | 4.07 | -11.52 | 0 | 0 | 30.60 | -5.74 | 24.91 | -10.93 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 16.45 | 5.65 | 5.34 | 4.09 | 4.6 | -0.86 | 0 | 0 | 32.46 | -1.47 | 27.96 | -6.17 | 0.00 | 0 | 1120 | 0.0 |
| 2015 (2) | 15.57 | -6.99 | 5.13 | -0.19 | 4.64 | -15.79 | 0 | 0 | 32.95 | 7.31 | 29.80 | -9.46 | 0.00 | 0 | 1120 | 0.0 |
| 2014 (1) | 16.74 | 6.42 | 5.14 | 5.76 | 5.51 | 1.66 | 0 | 0 | 30.70 | 0 | 32.92 | 0 | 0.00 | 0 | 1120 | 0.0 |
